Fwd: newspaper fragrances (fwd)

[Guest guest]

Scented newspapers :

_http://www.nytimes.com/2007/04/02/business/media/02adcol.html?ex=1176091200 & e

n=a00cd0525c40935d & ei=5099 & partner=TOPIXNEWS_

(http://www.nytimes.com/2007/04/02/business/media/02adcol.html?ex=1176091200 & en=\

a00cd0525c40935d & ei=5099 & partn

er=TOPIXNEWS)

Joint Promotion Adds Stickers to Sweet Smell of Marketing

A PROMOTION scheduled to begin today may prompt hotel guests to exclaim,

with apologies to “Apocalypse Now,†that they love the smell of advertising

in

the morning.

Guests at Omni luxury hotels will find small scented stickers on the front

pages of their free copies of USA Today. A blackberry aroma will suggest that

the guests start the day at their hotels with a cup of _Starbucks_

(http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/cus\

tom/nyt-co

m/html-companyprofile.asp & symb=SBUX) coffee “paired with a fresh muffin.â€

The promotion, to be tested for at least six months, is being sponsored by

Omni Hotels and Starbucks Coffee.

It is one of two ideas being explored by the _Gannett Company_

(http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/cus\

tom/nyt-com/

html-companyprofile.asp & symb=GCI) , the parent of USA Today, in the

increasingly popular realm of scented advertising. The other concept Gannett is

testing is to let marketers add scents to the ads they run in the pages of USA

Today. Another national newspaper, The Wall Street Journal, owned by _Dow

& Company_

(http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/cus\

tom/nyt-com/html-companyprofile.asp & symb=DJ) , is also looking

into scenting its ad pages.

Scented selling, part of a trend known as sensory marketing, is gaining

favor because it helps brands stand out in crowded, competitive categories.

For example, visitors to the lobbies of Omni hotels can smell blends of

lemongrass and green tea, which since late 2005 has been the official scent of

the lodging chain.

************************************** See what's free at http://www.aol.com.

[Guest guest]

This is so funny I had and appointment for a gastro doctor for 3 pm today

I'm having problems so I called to let them know I have to ware a mask. the

doctor told me I couldn't come into his office with a mask and said I have

to go some place else because he didn't want anyone wearing a mask in his

office. Doctor Rodolfo Chirinos 954-587-0257 I was going to go anyway but

they gave me such a hard time I just can't see a Doctor like that.

I told them fragrances are harmful to me because of MCS illness from mold he

said no I can't come to his office and it had no mold? what a shame they

make us ill and make us feel that we are the blame I just don't get it next

time I find a doctor I want say a thing I told him so he can get me in and

out ASAP. from now on I will just ware my T-shirt with the website on it

which explain every thing no more warnings.

Shame Shame Shame

Elvira

[] Fwd: newspaper fragrances (fwd)

Scented newspapers :

_http://www.nytimes.com/2007/04/02/business/media/02adcol.html?ex=1176091200 & e

n=a00cd0525c40935d & ei=5099 & partner=TOPIXNEWS_

(http://www.nytimes.com/2007/04/02/business/media/02adcol.html?ex=1176091200 & en=\

a00cd0525c40935d & ei=5099 & partn

er=TOPIXNEWS)

Joint Promotion Adds Stickers to Sweet Smell of Marketing

A PROMOTION scheduled to begin today may prompt hotel guests to exclaim,

with apologies to â?oApocalypse Now,â? that they love the smell of

advertising in

the morning.

Guests at Omni luxury hotels will find small scented stickers on the front

pages of their free copies of USA Today. A blackberry aroma will suggest

that

the guests start the day at their hotels with a cup of _Starbucks_

(http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/cus\

tom/nyt-co

m/html-companyprofile.asp & symb=SBUX) coffee â?opaired with a fresh

muffin.â?

The promotion, to be tested for at least six months, is being sponsored by

Omni Hotels and Starbucks Coffee.

It is one of two ideas being explored by the _Gannett Company_

(http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/cus\

tom/nyt-com/

html-companyprofile.asp & symb=GCI) , the parent of USA Today, in the

increasingly popular realm of scented advertising. The other concept

Gannett is

testing is to let marketers add scents to the ads they run in the pages of

USA

Today. Another national newspaper, The Wall Street Journal, owned by _Dow

& Company_

(http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/cus\

tom/nyt-com/html-companyprofile.asp & symb=DJ)

, is also looking

into scenting its ad pages.

Scented selling, part of a trend known as sensory marketing, is gaining

favor because it helps brands stand out in crowded, competitive categories.

For example, visitors to the lobbies of Omni hotels can smell blends of

lemongrass and green tea, which since late 2005 has been the official scent

of

the lodging chain.

************************************** See what's free at

http://www.aol.com.

[Guest guest]

Oh Gosh Elvira! That is horrible! I have never heard of a doctor

telling a person they can't wear a mask!! I would not go to him

because he can't be a good doctor if he would not allow you to wear a

mask. You deserve better than that dumb doctor!!

On thing this brings to mind, if I get sick on weekends, there is a

walk in clinic I go to. They have a basket full of mask and a big

sign begging people to take one and wear it!! I have not yet seen one

person wear those masks! From my understanding, if one is really ill

like throwing up really bad, they insist one wears the mask.

>

> This is so funny I had and appointment for a gastro doctor for 3 pm

today

> I'm having problems so I called to let them know I have to ware a

mask. the

> doctor told me I couldn't come into his office with a mask and said

I have

> to go some place else because he didn't want anyone wearing a mask

in his

> office. Doctor Rodolfo Chirinos 954-587-0257 I was going to go

anyway but

> they gave me such a hard time I just can't see a Doctor like that.

>

> I told them fragrances are harmful to me because of MCS illness

from mold he

> said no I can't come to his office and it had no mold? what a shame

they

> make us ill and make us feel that we are the blame I just don't get

it next

> time I find a doctor I want say a thing I told him so he can get me

in and

> out ASAP. from now on I will just ware my T-shirt with the website

on it

> which explain every thing no more warnings.

>

> Shame Shame Shame

>

> Elvira

> [] Fwd: newspaper fragrances (fwd)

>

>

>

>

> Scented newspapers :

>

> _http://www.nytimes.com/2007/04/02/business/media/02adcol.html?

ex=1176091200 & e

> n=a00cd0525c40935d & ei=5099 & partner=TOPIXNEWS_

> (http://www.nytimes.com/2007/04/02/business/media/02adcol.html?

ex=1176091200 & en=a00cd0525c40935d & ei=5099 & partn

> er=TOPIXNEWS)

>

>

> Joint Promotion Adds Stickers to Sweet Smell of Marketing

> A PROMOTION scheduled to begin today may prompt hotel guests to

exclaim,

> with apologies to â?oApocalypse Now,â? that they love the smell of

> advertising in

> the morning.

>

>

> Guests at Omni luxury hotels will find small scented stickers on

the front

> pages of their free copies of USA Today. A blackberry aroma will

suggest

> that

> the guests start the day at their hotels with a cup of _Starbucks_

> (http://www.nytimes.com/mem/MWredirect.html?

MW=http://custom.marketwatch.com/custom/nyt-co

> m/html-companyprofile.asp & symb=SBUX) coffee â?opaired with a

fresh

> muffin.â?

> The promotion, to be tested for at least six months, is being

sponsored by

> Omni Hotels and Starbucks Coffee.

> It is one of two ideas being explored by the _Gannett Company_

> (http://www.nytimes.com/mem/MWredirect.html?

MW=http://custom.marketwatch.com/custom/nyt-com/

> html-companyprofile.asp & symb=GCI) , the parent of USA Today, in the

> increasingly popular realm of scented advertising. The other

concept

> Gannett is

> testing is to let marketers add scents to the ads they run in the

pages of

> USA

> Today. Another national newspaper, The Wall Street Journal, owned

by _Dow

>

> & Company_

> (http://www.nytimes.com/mem/MWredirect.html?

MW=http://custom.marketwatch.com/custom/nyt-com/html-

companyprofile.asp & symb=DJ)

> , is also looking

> into scenting its ad pages.

> Scented selling, part of a trend known as sensory marketing, is

gaining

> favor because it helps brands stand out in crowded, competitive

categories.

> For example, visitors to the lobbies of Omni hotels can smell

blends of

> lemongrass and green tea, which since late 2005 has been the

official scent

> of

> the lodging chain.

>

>

>

>

>

>

>

>

> ************************************** See what's free at

> http://www.aol.com.

>

>

[Guest guest]

Elvira,

What kind of T-shirt so you wear in their office? I am curious.

>

> Jackie that wasn't the first time this happen last year I went to see

a pain doctor with my mask and t-shirt the next thing I know he told me

not to come back to his office and it had very bad mold.

>

>