Guest guest Posted August 8, 2006 Report Share Posted August 8, 2006 Prime job of my last company was to produce/broadcast commercials/advertisements. As I understood, " advertisements " and " product placements " many times worked by " attacking " viewers at an emotional/psychological level. As you see a 60 " plasma TV and automatically feel you " should " have it. As you see a Porshe with its top down and feel you " should " have it or as you see $250 dollar lingerie that you feel you " should " buy or maybe, a $50,000 necklace that you think you " could " have bought for your girlfriend only if you were " rich " ! And, I noticed that these commercials, these product placements worked best - when the audience [myself included] is 'not prepared'. It works best when you don't know what you " really " want! I noticed that when I enter many shopping complexes or even business complexes or just when watch or hear numerous commercials on TV or radio - their " input " can often " overwhelm " me! And, the " feeling " that they might create is that of " lack " - that I " lack " something, I " need " * something, I am " incomplete " as I exist and I need something to complete me. And, if that felt " need " then combined with the feeling of lack or resources [money] to get what I feel I " need " - it creates what I recognizes as " suffering " ! --- *As our executive had taught us this was one of the main job of product advertisements and the advertisements that did so was considered successful! Quote Link to comment Share on other sites More sharing options...
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