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Press Release: Clarins false advertising...... (fwd)

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Clarins aside from making highly toxic fragrances, is into making false

advertising claims that we have now brought to the attention of the FDA.

Clarins Expertise 3P Exaggerated Health Claims Submitted to FDA

The National Toxic Encephalopathy Foundation (NTEF) has submitted a formal

letter of complaint to the Food and Drug Administration (FDA) regarding

Clarins Poly Pollution Protection Experts 3P. The letter of complaint

references false, misleading advertising and verification of the efficacy

and health benefits of the product.

“Clarins packaging, package insert and website health claims are being

called into questionâ€, said Angel De Fazio, President of the NTEF.

Clarins is making “claims of an unprecedented scientific discovery;

represents the most advance protection against every type of pollution

known today; invisible shield of reinforced protection against all types

of pollution we encounter today,†to cite a few. There is no

independent scientific methodology that this product’s claims are in

fact valid or even recognized by the scientific community.

Clarins was taken to task by the United Kingdom’s Advertising Standards

Authority in August of 2007. Their final action was “ We told Clarins

not to state that electromagnetic waves generated by modern-day devices or

domestic communication equipment could damage or age skin or to imply

anti-ageing [sic] and pro-health efficacy claims for Expertise 3P unless

they held robust scientific evidence to support that. We also told them

not to make an undue appeal to consumers fear of the harm that could be

caused by man-made electromagnetic waves.â€

We are now requesting that the FDA verify the claims made by Clarins, in

vitro testing versus in vivo testing, along with compliance, since this

product is a new drug under section 201(p) of the FDCA, 21 U.S.C.

subsection 321 (p), because it is not generally recognized by qualified

scientific experts as “ effective†for its intended use.

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