Upcoming PBS Special

[Guest guest]

The local Office for the Aging sent me a mailing about these two upcoming

events:

" Caring for your Parents " premieres on our local PBS station is airing this

program at 9:00 on April 2. Additionally: " Supporting Rural Family

Caregivers " A satellite Brodadcast is available Wed. Mar 19, 2008 1:00-3:30

PM Eastern. (register and find more info at:

http://registration.casals.com.cms)

Leona

Here is info about the " Caring for your Parents " :

Caught between the needs of their aging parents and the demands of their own

families and careers, many Americans today feel overwhelmed. That's why

WGBH, in association with AARP, is producing this path breaking show.

Caring for Your Parents (w.t.) will provide information, guidance and

support to families coast-to-coast who are trying to do right by their aging

parents and to caregivers, healthcare professionals and influential policy-

and decision-makers who turn to PBS for timely, authoritative medical

reporting.

The two-hour broadcast begins with a 90-minute documentary that focuses on

three families who are coping with the physical, monetary and emotional

demands of caring for aging parents. The families represent a range of

social and economic backgrounds, including one from the " sandwich "

generation (families with children and aging parents), and one that's

dealing with the additional challenges of finding new solutions.

A 30-minute expert roundtable follows. Hosted by a celebrity with a

recognized interest in elder affairs, the follow-up will include comments

from the panelists as well as questions from an audience.

Sponsorship benefits

Available to four non-competing sponsors:

On-air

Four 15- or 30-second national spots over the course of the 90-minute

broadcast and 30-minute follow-up special. Airs primetime 2007/2008.

Commercial-free, uncluttered environment

Category exclusivity

Off-air

Participate in national outreach. Your logo appears on all materials.

Extend your reach on three Podcasts carrying co-branded tips and tune-in

information.

Appear on the show's website, with a link to your corporate website.

Be acknowledged in Caring for Your Parents DVDs for home, school and civic

use, and on packaging.

Acknowledgment in the editorial content of AARP publications, companion

online AARP Websites, and other channels.

Appearances by co-authors Hugh Delehanty and Elinor Ginzler at your

program-related event, and discounted books.

Get cited in all news releases and publicity.

Plan custom activities/promotions to reinforce your message.

For more information about this high-impact sponsorship opportunity, contact

the Sponsorship Group for Public Television.

God whispers in your soul and speaks to your mind. Sometimes when you

don't have time to listen, He has to throw a brick at you. It's your

choice: Listen to the whisper, or wait for the brick.