Medihoney to Hit Pharmacy Shelves in U.S.

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Medihoney to Hit Pharmacy Shelves in U.S.

From Low-Tech to High-Tech Wound Care

By Gaudio, NJ Biz, 7/7/2008

http://apitherapy.blogspot.com/2008/07/medihoney-to-hit-pharmacy-shelves-in-us.h\

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Derma Sciences, Inc. has begun to see the fruit from its strategic

labors to shift its focus from everyday health care products to

high-tech wound care devices.

Derma struck a deal last month with Shoppers Drug Mart, a retail

pharmacy with more than 1,000 stores in Canada, to sell Medihoney Active

Manuka Honey Wound & Burn dressings as a private-label product. Also in

June, the honey-based dressing was cleared by the U.S. Food and Drug

Administration to be sold over-the-counter in this country.

Ed Quilty, chief executive officer of Princeton-based Derma, says retail

pharmacy chains in the United States are interested in putting the

Medihoney product on their shelves, and he expects a deal in the coming

weeks.

Medihoney dressings “have been a real door opener for our sales

organization,” he says. “It has allowed us to make an investment in a

direct sales force.”

Derma, which has about 160 employees, has grown its sales force from two

to 13 since Medihoney launched in October as a prescription product in

clinical settings like hospitals, nursing homes and home health care

agencies, says Quilty. The company plans to have 19 salespeople by the

end of the year to sell the line of dressings and other advanced wound

care products to health care providers and distributors

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