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thinking out loud...

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What if...

Micropractice. Single exam room. No other employee. Direct pay; no insurance.

HelloHealth model. Membership (either yearly or monthly, family rate) and price

this to include the typical access (cell, after-hours, email), PLUS, a yearly

MDVIP-like wellness visit, AND ER consults AND Inpatient care. (We don't have

hospitalists and any hospital visit would involve impersonal care by one of the

other PCPs or the ER PAs.) Then charge a reasonable rate for visits, and a lower

one for virtual visits.

What if the rates were $400 indiv membership, $600 family membership. And the

virtual visits were $25 and the office visits were $60?

If I then signed up 400 people/families and generated $200K in membership fees,

and saw 30 visits per week for an extra $70K.

Then if I paid $10K in malpractice and $60K in rent and supplies.

Final take home of $200K.

Help me here. Where am I being naive? What am I missing?

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