‘Magnetic Bra’ Gives Independence Back To Disabled And Older Women

January 5, 2009

`Magnetic Bra' Gives Independence Back To Disabled And Older Women

Coventry University has helped to develop a new bra for older and

disabled women which replaces traditional fastenings with magnets.

Birmingham company Adaptawear has worked with the University's Health

Design and Technology Institute (HDTI) to bring its front-fastening

bra – the latest product in its range of adaptive clothing for men

and women – to market. CoreBra has large finger loops to make

dressing easier and is also proving extremely popular with carers.

CoreBra is the brainchild of Kavita Chauhan, Managing Director of

Adaptawear. " I am an optician by profession and used to work as a

locum in nursing homes, hospitals and other healthcare environments, "

she explained. " I noticed that the clothes being worn by older people

and people with disabilities were often baggy, and individuals did

not always have the independence and dignity they deserved. Bra

fitting, for those recovering from strokes for example, was a

particular difficulty I noticed. "

Adaptawear turned to the HDTI when it needed to test the bra on a

sample group of potential users and carers. " The research Coventry

University did was the most valuable study we have done to date, "

Kavita said. " They trialled the bra on half a dozen people, and got

some fantastic feedback. As a result we have modified the design and

are developing ranges that are more colourful – and, importantly for

women, also desirable. "

CoreBra is available in eight sizes " to account for the fact that

women who have been ill lose and gain weight very quickly " and can be

bought directly from http://www.adaptawear.co.uk, via the Red Cross

and other nationwide stockists.

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