Re: Nike Apology Offensive, Says Disabled Community(OT)

[Guest guest]

Well, call me " politically incorrect, " but I think that if I had to

face life in a wheelchair, I'd feel VERY confined! Kudos to any

disabled person who is able to rise above such a negative view

I think raising awareness and sensitivity is both important and

positive...especially with big corporations such as Nike. I agree

that placing letters of apology in all the publications where the Air

Goat ads had been run is in order. However, Nike is clearly

committing acts of contrition and has already corrected itself from

saying " confined to " to " uses a wheelchair " in the apologies it has

made so far. While I rarely take up for any major corporation, and

think that 's attack on Nike for exploiting foreign

workers was great, I think that, in this instance, Nike should be

given a little credit here for having attempted to right its wrongs.

F

> >

> Offended by the language of the apology Nike issued for its

insensitive ad,

> members of the disabled community will protest outside the

company's

> Beaverton, Ore. headquarters Monday.

>

> One of the complaints driving the protest is that the language of

the apology

> continued to be insensitive to people with disabilities. The

apology

> originally stated, " A former Nike president, Bob Woodell, suffered

a spinal

> cord injury and is confined to a wheelchair. "

>

> The word " confined " , which has since been amended to read " uses a

> wheelchair " , has a negative implication....