Guest guest Posted January 18, 2002 Report Share Posted January 18, 2002 Yup, he's so right... ----- Original Message ----- From: " i4crob " <i4crob@...> <notmilk > Sent: Friday, January 18, 2002 5:21 AM Subject: NOTMILK - - DEJA MOO > Dear Friends, > > Yogi Berra would say: > > " It's deja vu all over again. " > > Yesterday, I asked you to watch last > night's (1/17/02) NOTMILK CBS expose. > > In my column, I wrote: > > " A few years ago, my NOTMILK campaign > appeared on HARD COPY. Minutes before > the segment was to air, HARD COPY ran a > Domino's Pizza ad. I knew right then and > there that I was in trouble. " > > Last night, the same exact thing happened, > but I found last evening's experience to > be even worse. Last evening's so-called > hard hitting expose became nothing more > than a commercial for the dairy industry. > > The producer of the NOTMILK segment should > hide his head in shame. Finnegan > has earned the right to know how pathetic > he is from your comments. His phone number > is 212-975-7486. 's EMAIL address is: > > kpf@... > > I began watching CBS an hour before the > show was to begin. All week, CBS had > been promoting the NOTMILK show. What > actual words would they use as teaser > promotions during the early news > for the 6:30 PM show? > > At 5:44 PM, a reporter on the scene in > Israel was commenting on the latest > terror attack. He then read this promo: > > " A number of nutritionists are souring > on milk, but is milk really dangerous? " > > Immediately after that, CBS (New York) > broke for series of commercials. We > viewers were treated to a DOMINO'S PIZZA > ad at 5:50 PM. It looked delicious! > > During the CBS national news broadcast, > another promo announced at 6:41 PM: > > " The health benefits of milk are now > the topic of healthy debate. " > > CBS returned for another story, then > ran an additional teaser promo at 6:47, > saving the best (NOTMILK story) for last: > > " Next on CBS. Milk is: good for you; > bad for you; the subject of an udderly > confusing health debate. " > > After a few commercials which included > a plug for Kraft (America's largest dairy > producer), CBS returned with a 15 second > lead in: > > " Heart disease is the leading killer > in America... " > > They tied that story directly into milk: > > " A new debate is underway on the > health benefits of milk... " > > They introduced Neal Barnard and the > Physicians for Responsible Medicine > this way: > > " Critics are citing studies that are > designed to scare. " > > Designed to scare? CBS subliminally biased > their viewers, and dampened credibility > of the critic, Neal Barnard, M.D. > > I felt bad for Neal. He was ambushed. > I imagine that they spent a lot of time > interviewing him, then carefully > edited out all things of substance, and > gave him one or two sentences comparing > dairy to cigarette smoking. They > presented Neal as an anti-milk fanatic > with no substance. Believe me when I > say that I've been there, done that. > > The bulk of the report showed consumers > drinking milk, pouring milk, loving milk. > > The last image consumers were left with > was a nutritionist who said said that > milk is a food, and all foods are fine. > > CBS concluded: > > " Like anything else we eat, the easist > way to digest milk is in moderation. " > > CBS immediately went to the ads, and > there, before my non-believing eyes, > was an older gentleman enjoying a thick > milky-white drink that had been > temptingly poured into his glass. The > product was Glucerna, an alternative > product for diabetics. The voiceover > announced: > > " It's time for a taste of freedom. " > > Glucerna products are made with non-fat > dried milk and whey protein. > > Whey contains the same bovine blood > proteins that have been identified as > triggers for diabetes. > > http://www.notmilk.com/d.html > > This commercial was followed by another > ad for an asthma product. Eighty percent > of milk protein is casein, a tenacious > glue. Eat casein, and your body produces > histamines, then mucous. For some > people, mucous clogs the lung's > bronchioles and triggers asthma attacks. > > Where would CBS be without dairy > and pharmaceutical ads (made > necessary by dairy consumption?) > > Charlie Brown attempts to kick a > football. Lucy is the holder. At > the last second, Lucy pulls away the > ball and Chuck is out of luck. Poor > Chuck. Poor . We never give > up. We trust that the other person > will do the right thing. We are > both continually kicked in the teeth. > > I naively get my expectations up when > network television hints at a fair > coverage of the milk debate. Television > does not exist to entertain or inform. > I continually remind myself of the > one and only purpose of television: > > TO FILL TIME IN BETWEEN COMMERCIALS. > > Cohen > http://www.notmilk.com > > > ---------------------------------------------------- > THE NOTMILK NEWSLETTER: > SUBSCRIBE: send an empty Email to- > notmilk-subscribe > UNSUBSCRIBE: send an empty Email to- > notmilk-unsubscribe > > Forward this message to your milk-drinking friends: > Learn about MILK from A to Z: http://www.notmilk.com/milkatoz.html > PLAY 2O QUESTIONS: http://www.notmilk.com/notmilkfaq.html > > Quote Link to comment Share on other sites More sharing options...
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