Fw: Tobacco Companies then ... now Silicone Industry

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From: " ilena rose " <ilena@...>

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Sent: Tuesday, March 12, 2002 6:23 PM

Subject: Tobacco Companies then ... now Silicone Industry

> USA TODAY

>

> Tobacco companies once helped actors pick up the habit in hopes of

influencing

> moviegoers, according to a study out Tuesday in the British medical

journal

> Tobacco Control. Citing a 1980 internal document, researchers say R.J.

Reynolds

> gave free cigarettes to 188 celebs, including Rex and

Winters, " to

> continue smoking within the industry. " And a 1989 Philip document,

> arguing the need to " exploit " actors, notes: " We believe that most of the

> strong, positive images for cigarettes and smoking are created by cinema

and

> television. Mickey Rourke, Mel Gibson and Goldie Hawn are forever seen,

both on

> and off screen, with a lighted cigarette. "

>

>