RE: Why the I love cholesterol campaign would work.

[Guest guest]

Bobby:

If the goal is to educate then maybe the sticker should have the logo with a

website address that would take an interested party to a website that really

discusses cholesterol benefits and why it is good. Most folks with no

knowledge would google cholesterol and end up at Pfizer site or some other

one that is pushing statins and the idea that " cholesterol is bad " . Would be

rather counterproductive.

Mike

Why the " I love cholesterol " campaign

would work.

The reason statins sell so well is consumer perception that cholesterol is

some evil villain circulating in our arteries for the purpose of giving us a

heart attack.

Of course nothing could be further from the truth. Sadly the National

Cholesterol education program has not done a very good job on educating the

public on cholesterol, therefore it is misunderstood.

In order for drug companies to maintain market share in the cholesterol

lowering industry, it is vital to maintain cholesterol's image as " Bad " in

the public eye. Without this Villain image, the industry would collapse.

Industry driven media continues to present cholesterol only in a negative

light. Meanwhile the public is unaware of cholesterol's purpose in the body,

and its many benefits.

The purpose of a " I love cholesterol " campaign is to spread the word about

cholesterol's benefits in human physiology. After someone sees a bumper

sticker, billboard, or T-shirt with " I LOVE CHOLSTEROL " they can go to a

website which explains the physiology of cholesterol.

At no time should the campaign attack statins or the drug companies. That

would be counter productive, and not the aim of the campaign. It would need

to be 100% positive. The ultimate goal would be for the world to have a

clear understanding of cholesterol free from industry bias.

Bobby

------------------------------------

[Guest guest]

Mike, you are 100% correct. I had already thought about that and have plans for a web address they can go to that discusses the physiological benefits of cholesterol. The first stickers without the web address is just beginning. You can see the first draft of the bumper sticker here: http://forums.webmd.com/3/cholesterol-management-exchange/resource/53Bobby Alternate email: marooned@...Bobby- Your Caribbean Travel Plannerwww.pinkystravel.com International Destinations, Resorts, Vacation PackagesPhilippine Destination Specialist To: TakingLipitorAndHateIt Sent: Tuesday, November 22, 2011 7:37 AM Subject: RE: Why the "I love cholesterol" campaign would work.

Bobby:

If the goal is to educate then maybe the sticker should have the logo with a

website address that would take an interested party to a website that really

discusses cholesterol benefits and why it is good. Most folks with no

knowledge would google cholesterol and end up at Pfizer site or some other

one that is pushing statins and the idea that "cholesterol is bad". Would be

rather counterproductive.

Mike

Why the "I love cholesterol" campaign

would work.

The reason statins sell so well is consumer perception that cholesterol is

some evil villain circulating in our arteries for the purpose of giving us a

heart attack.

Of course nothing could be further from the truth. Sadly the National

Cholesterol education program has not done a very good job on educating the

public on cholesterol, therefore it is misunderstood.

In order for drug companies to maintain market share in the cholesterol

lowering industry, it is vital to maintain cholesterol's image as "Bad" in

the public eye. Without this Villain image, the industry would collapse.

Industry driven media continues to present cholesterol only in a negative

light. Meanwhile the public is unaware of cholesterol's purpose in the body,

and its many benefits.

The purpose of a "I love cholesterol" campaign is to spread the word about

cholesterol's benefits in human physiology. After someone sees a bumper

sticker, billboard, or T-shirt with "I LOVE CHOLSTEROL" they can go to a

website which explains the physiology of cholesterol.

At no time should the campaign attack statins or the drug companies. That

would be counter productive, and not the aim of the campaign. It would need

to be 100% positive. The ultimate goal would be for the world to have a

clear understanding of cholesterol free from industry bias.

Bobby

------------------------------------