Why the I love cholesterol campaign would work.

[Guest guest]

The reason statins sell so well is consumer perception that cholesterol is some

evil villain circulating in our arteries for the purpose of giving us a heart

attack.

Of course nothing could be further from the truth. Sadly the National

Cholesterol education program has not done a very good job on educating the

public on cholesterol, therefore it is misunderstood.

In order for drug companies to maintain market share in the cholesterol lowering

industry, it is vital to maintain cholesterol's image as " Bad " in the public

eye. Without this Villain image, the industry would collapse.

Industry driven media continues to present cholesterol only in a negative light.

Meanwhile the public is unaware of cholesterol's purpose in the body, and its

many benefits.

The purpose of a " I love cholesterol " campaign is to spread the word about

cholesterol's benefits in human physiology. After someone sees a bumper sticker,

billboard, or T-shirt with " I LOVE CHOLSTEROL " they can go to a website which

explains the physiology of cholesterol.

At no time should the campaign attack statins or the drug companies. That would

be counter productive, and not the aim of the campaign. It would need to be 100%

positive. The ultimate goal would be for the world to have a clear understanding

of cholesterol free from industry bias.

Bobby