Guest guest Posted October 5, 2000 Report Share Posted October 5, 2000 ------------------------------------------------------------------------------ -- Related Quotes JNJ 93 1/16 +2 3/4 delayed 20 mins - disclaimer Thursday, October 5, 9:04, am Eastern Time Press Release SOURCE: McNeil Specialty Products Company U.S. Soccer Star Mia Hamm Introduces New Gold Standard In No Calorie Sweeteners! SPLENDA® - New No Calorie Sweetener in the Gold Package is Made From Sugar, So it Tastes Like Sugar NEW YORK, Oct. 5 /PRNewswire/ -- USA Soccer star, Mia Hamm was in New York City's Park today to urge Americans to cut back on calories by reaching for a gold package of SPLENDA® - the only no calorie sweetener made from sugar, so it tastes like sugar. The long-awaited sweetener that is ideal for the whole family is rolling out across the country for the first time in granular and packet forms. During one of Hamm's first stops in the U.S. after returning from the 2000 Summer Olympic Games in Sydney, Australia, the Olympic Medallist teamed up with Shape Up America! - a nonprofit organization founded in 1994 by former Surgeon General C. Everett Koop - to encourage Americans to take a greater interest in maintaining better health by watching caloric intake. ``Maintaining your weight can be a challenge even when you're a professional athlete,'' said Hamm. ``I encourage all Americans to rise to that challenge by making exercise and nutrition a fun part of their daily lives.'' ``Today, it's easier than ever to achieve a better balance between eating well and staying healthy by reaching for a gold package of SPLENDA,'' Hamm said against the backdrop of a 12 foot gold box of SPLENDA® featuring her photo. ``I'm looking forward to enjoying all the sweet things I love without the added calories from sugar!'' Common Goals As part of the SPLENDA® ``Kick Off to Better Health'' initiative, Hamm announced the results of a survey by Yankelovich Partners for SPLENDA® ranking the ``sweetest'' cities surveyed according to sugar consumption. Leading the list is New Orleans, Louisiana -- followed by Charlotte, NC; Philadelphia, PA; Detroit, MI; Dallas/Fort Worth, TX; Atlanta, GA and Kansas City, MO (tied for sixth place); Tampa, FL; Phoenix, AZ; Cincinnati, OH; and New York, NY. Among sugar users in these cities, on average, one in five consume six or more teaspoons of sugar each day. ``Eating well and living well don't have to be at odds with one another,'' said Dr. Barbara J. , President and CEO of Shape Up America! - an organization dedicated to healthy weight management through healthy eating and increased physical activity. ``As rates of obesity and diabetes rise in the United States, it is more urgent than ever to find new ways to reduce calories and lead healthier, more active lives.'' ``Common sense would tell you that we can start by cutting back on sugar consumption to eliminate unwanted calories, but we all know that it's hard to live without the sweet things in life,'' said Dr. . ``The introduction of a product such as SPLENDA that tastes like sugar and yet doesn't have the calories of sugar is an enormous benefit.'' How Sweet it Is! SPLENDA®, which can be used virtually everywhere sugar is used, including cooking and baking, is now available to consumers in boxes containing the sweetness equivalent of one- and two-pound packages of sugar. Gold packets of SPLENDA® will also be available in boxes of 50,100 and 200 quantity to be used for sweetening beverages or sprinkling over cereal and fruit. Prices range from approximately $2.50 to $3.50 for the granular boxes and $2.50 to $7 for boxes of gold packets in 50, 100 and 200 quantity. ``Today, for the first time, SPLENDA is available in the gold package to consumers all over the United States in supermarkets, convenience stores, mass retailers, and club stores,'' said Debra Sandler, Vice President of Worldwide Marketing for McNeil Specialty Products Company, makers of SPLENDA®. One Taste Says It All McNeil Specialty Products Company, manufacturers of SPLENDA®, invited many of the companies that feature SPLENDA® in their products to sample foods and beverages in the park. Brands such as Diet Rite® Sodas, Diet V8 Splash®, Swiss Miss® ``No Sugar Added'' Hot Cocoa Mix, 's S Sodas, Ocean Spray® Lightstyle®, Sorbee Cookies and Candy, Atkins Diet Advantage Bar, Lucky Leaf® Lite ``No Sugar Added'' pie filling, Musselman's® ``No Sugar Added'' Applesauce, Da Vinci Gourmet syrups, Cozy Cottage Sugar Free Syrup and Very Fine® Fruit2O flavored waters were all available for consumer sampling. 7-Eleven - the first convenience store chain to make SPLENDA® available to consumers nationally - was also on hand to sample Cafe Select coffee sweetened with SPLENDA® to thousands of attendees. Other participants included New York Sports Clubs, the Women's Sports Foundation, iVillage.com, American Diabetes Association, Fitness Magazine, and the Mia Hamm Foundation whose goals are to support young women and girls in sports and to help fund research devoted to treating and curing various bone marrow diseases. Shape Up America! offered on-site body fat analyses and consultations to passersby. ``We are proud to work with Mia Hamm and Shape Up America! to give Americans a new gold-standard in low calorie sweeteners,'' said Ms. Sandler as she presented Hamm with a check for the Mia Hamm Foundation. ``SPLENDA can help health-conscious Americans everywhere score a goal for good nutrition.'' In April 1998, the U.S. Food and Drug Administration (FDA) approved sucralose, the sweetening ingredient in SPLENDA® for use in 15 food and beverage categories - the broadest initial approval ever given for a sweetener. Only 16 months later, in August 1999, it received approval for use as a general purpose sweetener, which means sucralose can be used in any food or beverage. McNeil Specialty Products Company is a & Company, whose mission is to develop and market innovative food ingredients and products that help consumers control, maintain, and improve their health. SPLENDA® is marketed by McNeil Specialty Products Company in the United States, Australia, New Zealand, Latin America, the Caribbean, the Middle East, and Canada. SOURCE: McNeil Specialty Products Company Email this story - View most popular stories emailed ------------------------------------------------------------------------------ -- More Quotes and News: & Inc (NYSE:JNJ - news) Related News Categories: food/beverage, medical/pharmaceutical, sports ------------------------------------------------------------------------------ -- Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 6, 2000 Report Share Posted October 6, 2000 Cool! Thanks for the info, Pat! Kari Quote Link to comment Share on other sites More sharing options...
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