MAC Cosmetics donates US 250,000 to YRG Care for AIDS Hospital

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M.A.C COSMETICS DONATES US$250,000 TO INDIAN AIDS/HIV CHARITY

24-10-2005 18:04

MUMBAI, India, October 24 /PRNewswire/ --

M.A.C Aids Fund (Viva Glam V) Spokesperson - Evangelista -

Presented a Cheque Donation to Dr. Suniti , Director of Y.R.G

Care (Y R Gaitonde Center for Aids Research and Education) in India

M.A.C Cosmetics and the M.A.C AIDS Fund presented a cheque today for

US$ 250,000 to YRG CARE, a charity that helps individuals in India

living and affected by HIV/AIDS.

Renowned supermodel Evangelista has made a special appearance

in her role as one of M.A.C VIVA GLAM's five spokespeople to present

the cheque to Dr. Suniti , Director of YRG CARE.

Evangelista commented today, " I am so proud to be involved

with the M.A.C AIDS Fund to raise awareness of the HIV/AIDS epidemic

and the much-needed funds. Every penny from the sale of the VIVA

GLAM lipsticks goes towards helping men, women and children living

with this disease. This is my first visit to India and a great

honour to be able to present Y.R.G CARE with a cheque for US$250,000

which will contribute towards building a hospital in Chennai to

treat HIV-infected patients " .

The monies raised by the M.A.C AIDS Fund will not only see the build

of a new hospital in the charity's base in Chennai but will also

enable the hospital to be fully equipped in order to help its future

patients by providing medicine, medical staff, treatment and care

for those living with and affected by HIV/AIDS.

" My staff and patients appreciate this generosity and kindness and

join me in thanking the M.A.C AIDS Fund. I applaud M.A.C for this

great initiative in making our dreams come true and putting smiles

back on the faces of our patients. Many times `Corporate

Responsibility' is more talk than action, whereas the M.A.C AIDS

Fund is very little talk and total action. "

With its recently opened store in India, M.A.C anticipates that

sales of the VIVA GLAM lipsticks will heighten awareness of HIV/AIDS

and urge people to help fight the fear and stigma surrounding the

disease.

The M.A.C AIDS Fund - the charitable arm of the rule breaking

professional makeup company, M.A.C Cosmetics - has raised over US$50

million in its eleven-year history. The primary fund raising tool

for the M.A.C AIDS Fund is the specially created line of Viva Glam

lipsticks. 100% of sales of the lipstick are donated to

organisations and people living with HIV/AIDS. Other Viva Glam V

spokespeople include Pamela , Chloe Sevigny,

Aguilera and Missy Elliott.

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