Diabetes seal and Kelloggs

[Guest guest]

A diabetes-friendly seal will be featured on the packages of several

Kellogg's cereals starting this month. Cereals that meet the criteria will

have, per serving, 30 grams or less of carbohydrates, 9 grams or less of

sugar, 3 grams or less of fat, 1 gram or less of saturated fat and no trans

fat.

http://www.kelloggnutrition.com/live-healthy/diabetes-friendly.html

--

Ortiz, RD

Great sites:

http://whatstheharm.net/

http://www.skepdoc.info/

[Guest guest]

I received this information in the mail as well and completed the survey to

provide feedback. I also emailed additional feedback to

kelloggdiabetesseal@... and received a response within a few

days. I simply commented that I would like to see the addition of fiber to

the criteria as well as the emphasis of serving size.

Also, although I would never forbid a diabetic patient from consuming

Reduced Sugar Frosted Flakes (which meets criteria for the Diabetes Friendly

seal) , I would never recommend it either. Unfortunately if any kind of

" seal " is placed on food, consumers tend to deem it appropriate for their

diet when in reality it is probably not the best choice. Below is the

response I received from a Kelloggs RD.

Dear Deanna,

Thank you for your comments; feedback from nutrition professionals like

yourself is helpful as the Kellogg Company works to make it easier for

people with diabetes to shop for and identify foods that meet their

nutritional needs.

First, we agree that fiber is important and that all Americans, those with

diabetes or not, should try to get more fiber in their diets to move closer

to the recommended daily intake. I can tell you that many Kellogg cereals

are high fiber and/or contain whole grains, so consumers with diabetes

should choose a wide array of products to fulfill their individual

nutritional needs.

Consumers with diabetes have told us that what to buy and eat is confusing.

The new Diabetes-Friendly Seal identifies cereals that contain 30 grams of

carbohydrates or less and is intended to make it easier for consumers to

make simple, easy food-purchasing decisions based on their needs.

Regarding serving size, when people with diabetes control their serving size

and eat cereal as part of an overall healthy diet, they can still keep

carbohydrate intake at an appropriate level. A serving of Kellogg's cereal

is just one part of a complete breakfast or a person's daily eating plan.

Finally, I would also like to emphasize that all our products can fit within

a part of a healthy, balanced diet and our Diabetes-Friendly Seal exists to

help consumers easily identify which of their favorite cereals might fit

within their diet.

Again, I appreciate your feedback and am glad you find the Diabetes-Friendly

Seal helpful.

Best regards,

Tricia Siwajek, RD

The Kellogg Company

>

> A diabetes-friendly seal will be featured on the packages of several

> Kellogg's cereals starting this month. Cereals that meet the criteria will

> have, per serving, 30 grams or less of carbohydrates, 9 grams or less of

> sugar, 3 grams or less of fat, 1 gram or less of saturated fat and no trans

> fat.

>

> http://www.kelloggnutrition.com/live-healthy/diabetes-friendly.html

>

> --

> Ortiz, RD

> Great sites:

> http://whatstheharm.net/

> http://www.skepdoc.info/

>

>