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Children’s knowledge and consumption of fast food has a significant impact

on their palate and preference for foods that are high in added sugars, salt

and fats, according to new research.

The findings, published online in the journal *Appetite* suggest that

children with detailed mental representations of fast food and soda brands –

as developed by advertising and experience – have higher scores on an ‘added

flavour’

sugar<http://www.foodnavigator-usa.com/content/search?SearchText=sugar & FromNews>

/fat<http://www.foodnavigator-usa.com/content/search?SearchText=fat & FromNews>

/salt<http://www.foodnavigator-usa.com/content/search?SearchText=salt & FromNews>(\

SFS)

liking palate.

*“If taste preference is playing a role in the obesity epidemic, how can we

identify a starting point for change? … It seems that we must begin by

addressing the development of palate and the preference for particular foods

and thus, we must start with young children,”* said the authors, co-author

Dr. T. Bettina Cornwell from the University of Oregon.

*“This research on child palate contributes to the potential for change by

firstly identifying that early food-related behaviours are important to the

discussion and by offering a new focus for food manufacturers, policy, and

future research,”* they said.

Food for children is an area of growing interest, particularly in light of

burgeoning obesity rates. Indeed, FoodNavigator’s focus on Kids’

Food<http://www.foodnavigator.com/Hot-topics/Kids-food>last year

showed the importance of this market segment. Bill , a

senior analyst at the market research organization Mintel, told

FoodNavigator-USA that children have become more independent in their food

choices, but what is available to them is changing.

*Marketing tastes*

Picking up on these concerns, Cornwell and colleagues said that food

marketers are at the *“epicenter of criticism for the unfolding obesity

epidemic as societies consider banning advertising to children and taxing

“junk” foods.”*

They noted that whilst marketing's role in the development of obesity is not

well understood, there *is* clear evidence that children are regularly

targeted with calorie-dense, nutrient-poor food.

*“How is it that food and drink manufacturers and restaurant chains have

come to offer so many products high in sugar, fat, and salt? … One possible

answer is that it has occurred in the pursuit of taste preference.

Competitive market forces continually push companies to offer products that

are preferred over others,”* said the researchers.

They noted this consumer demand for sugar, fat, and salt products, which is

then met by manufacturer supply of foods that contribute to unhealthy eating

habits appears to have become *“a self-perpetuating cycle.”*

Much of the previous research has looked to understand how marketing

influences brand preference and child

behaviour<http://www.foodnavigator-usa.com/content/search?SearchText=child+behav\

iour & FromNews>,

however the authors argued that understanding palate development may offer

new insights for discussion.

*Study details*

Cornwell and co-workers developed two studies to consider whether a

sugar/fat/salt (SFS) palate is linked to children's knowledge of food

brands, experience with products, and advertising.

In the first study, they developed a survey to measure taste preferences and

find whether a child's SFS palate as reported by parents relates

significantly to children's self-reported food choices. Whilst the second

study examined how children’s knowledge of certain branded

food<http://www.foodnavigator-usa.com/content/search?SearchText=branded+food & Fro\

mNews>and

drinks related to palate.

The researchers reported that children aged between three and five showed a

higher preference for the taste of flavour-added foods compared with natural

foods. The relationship between parent SFS palate and child SFS palate was

also found to be significantly mediated by the child’s

fast-food<http://www.foodnavigator-usa.com/content/search?SearchText=fast-food & F\

romNews>consumption.

The studies also revealed a significant indirect effect of fast-food

consumption on child SFS palate, with children’s knowledge of brands as the

mediator. The authors reported that brand knowledge is a significant

predictor of SFS palate, and SFS palate is a significant predictor of a

child's choice of foods that provide “flavour-hits”.

*Preferences*

Cornwell said that the research goes further than previous studies by

identifying some of the likely antecedents of brand associations from TV

viewing and consumption experiences.

*“The main argument by the food industry to justify marketing to children is

that companies only influence brand preferences, not preferences for

categories of foods … [but] findings from the present research show that

food marketing may not just influence category consumption but also

fundamentally change children's taste palates to increase their liking of

highly processed and less nutritious foods,”* said the researchers.

They said that as a result food and drink manufacturers should *“critically

examine their role in creating brand associations to food experiences.” *

Cornwell said that the findings of the study presented *“a public policy

message”. *

*“If we want to pursue intervention, we probably need to start earlier,” *she

said.

Source: *Appetite*

Published online ahead of print, doi:

10.1016/j.appet.2011.01.010<http://dx.doi.org/10.1016/j.appet.2011.01.010>

*“Alternative thinking about starting points of obesity. Development of

child taste preferences”*

*A*uthors: T. B. Cornwell, A.R. McAlister

LINK<http://www.foodnavigator-usa.com/Science-Nutrition/Study-begins-to-unlock-t\

he-development-of-child-taste-preferences/?c=T0QtS5cvuDUwJ67ScOmTHg%3D%3D & utm_so\

urce=newsletter_daily & utm_medium=email & utm_campaign=Newsletter%2BDaily>

--

Ortiz, MS, RD

*The FRUGAL Dietitian* <http://www.thefrugaldietitian.com>

Check out my blog: mixture of deals and nutrition

Birchbox: $10/month for a BOX of deluxe-size samples of Beauty

products<http://thefrugaldietitian.com/?p=13400>Eversave:

$15 for a $30 gift card and free shipping on footwear at

Shoebuy.com<http://thefrugaldietitian.com/?p=13402>

**

<http://thefrugaldietitian.com/?p=12001><http://thefrugaldietitian.com/?p=10437>\

" Nutrition

is a science, Not an Opinion survey "

Link to comment
Share on other sites

Is the code called " mother fed me first with.... " ?

My daughter doesn't like tomatoes, unless in a salad. That was the first food I

introduced, 16+ yrs ago, with a discussed-face expression...do you think that

would explain her dislike ?:)

I plea guilty.

Merav Levi, RD, MS, CDNA dietitian, not the food police.

http://www.linkedin.com/in/meravlevi

" Life is not measured by the number of breath you take, but by the moments that

take your breath away. " - Carlin " People don't forget the truth, they just

become better in lying " (Revolutionary Road)

> To: rd-usa

> From: nrord1@...

> Date: Fri, 28 Jan 2011 16:03:27 -0500

> Subject: Study begins to unlock the development of child taste

preferences

>

> Children’s knowledge and consumption of fast food has a significant impact

> on their palate and preference for foods that are high in added sugars, salt

> and fats, according to new research.

>

> The findings, published online in the journal *Appetite* suggest that

> children with detailed mental representations of fast food and soda brands –

> as developed by advertising and experience – have higher scores on an ‘added

> flavour’

sugar<http://www.foodnavigator-usa.com/content/search?SearchText=sugar & FromNews>

> /fat<http://www.foodnavigator-usa.com/content/search?SearchText=fat & FromNews>

>

/salt<http://www.foodnavigator-usa.com/content/search?SearchText=salt & FromNews>(\

SFS)

> liking palate.

>

> *“If taste preference is playing a role in the obesity epidemic, how can we

> identify a starting point for change? … It seems that we must begin by

> addressing the development of palate and the preference for particular foods

> and thus, we must start with young children,”* said the authors, co-author

> Dr. T. Bettina Cornwell from the University of Oregon.

>

> *“This research on child palate contributes to the potential for change by

> firstly identifying that early food-related behaviours are important to the

> discussion and by offering a new focus for food manufacturers, policy, and

> future research,”* they said.

>

> Food for children is an area of growing interest, particularly in light of

> burgeoning obesity rates. Indeed, FoodNavigator’s focus on Kids’

> Food<http://www.foodnavigator.com/Hot-topics/Kids-food>last year

> showed the importance of this market segment. Bill , a

> senior analyst at the market research organization Mintel, told

> FoodNavigator-USA that children have become more independent in their food

> choices, but what is available to them is changing.

>

> *Marketing tastes*

>

> Picking up on these concerns, Cornwell and colleagues said that food

> marketers are at the *“epicenter of criticism for the unfolding obesity

> epidemic as societies consider banning advertising to children and taxing

> “junk” foods.”*

>

> They noted that whilst marketing's role in the development of obesity is not

> well understood, there *is* clear evidence that children are regularly

> targeted with calorie-dense, nutrient-poor food.

>

> *“How is it that food and drink manufacturers and restaurant chains have

> come to offer so many products high in sugar, fat, and salt? … One possible

> answer is that it has occurred in the pursuit of taste preference.

> Competitive market forces continually push companies to offer products that

> are preferred over others,”* said the researchers.

>

> They noted this consumer demand for sugar, fat, and salt products, which is

> then met by manufacturer supply of foods that contribute to unhealthy eating

> habits appears to have become *“a self-perpetuating cycle.”*

>

> Much of the previous research has looked to understand how marketing

> influences brand preference and child

>

behaviour<http://www.foodnavigator-usa.com/content/search?SearchText=child+behav\

iour & FromNews>,

> however the authors argued that understanding palate development may offer

> new insights for discussion.

>

> *Study details*

>

> Cornwell and co-workers developed two studies to consider whether a

> sugar/fat/salt (SFS) palate is linked to children's knowledge of food

> brands, experience with products, and advertising.

>

> In the first study, they developed a survey to measure taste preferences and

> find whether a child's SFS palate as reported by parents relates

> significantly to children's self-reported food choices. Whilst the second

> study examined how children’s knowledge of certain branded

>

food<http://www.foodnavigator-usa.com/content/search?SearchText=branded+food & Fro\

mNews>and

> drinks related to palate.

>

> The researchers reported that children aged between three and five showed a

> higher preference for the taste of flavour-added foods compared with natural

> foods. The relationship between parent SFS palate and child SFS palate was

> also found to be significantly mediated by the child’s

>

fast-food<http://www.foodnavigator-usa.com/content/search?SearchText=fast-food & F\

romNews>consumption.

>

> The studies also revealed a significant indirect effect of fast-food

> consumption on child SFS palate, with children’s knowledge of brands as the

> mediator. The authors reported that brand knowledge is a significant

> predictor of SFS palate, and SFS palate is a significant predictor of a

> child's choice of foods that provide “flavour-hits”.

>

> *Preferences*

>

> Cornwell said that the research goes further than previous studies by

> identifying some of the likely antecedents of brand associations from TV

> viewing and consumption experiences.

>

> *“The main argument by the food industry to justify marketing to children is

> that companies only influence brand preferences, not preferences for

> categories of foods … [but] findings from the present research show that

> food marketing may not just influence category consumption but also

> fundamentally change children's taste palates to increase their liking of

> highly processed and less nutritious foods,”* said the researchers.

>

> They said that as a result food and drink manufacturers should *“critically

> examine their role in creating brand associations to food experiences.” *

>

> Cornwell said that the findings of the study presented *“a public policy

> message”. *

>

> *“If we want to pursue intervention, we probably need to start earlier,” *she

> said.

>

> Source: *Appetite*

> Published online ahead of print, doi:

> 10.1016/j.appet.2011.01.010<http://dx.doi.org/10.1016/j.appet.2011.01.010>

> *“Alternative thinking about starting points of obesity. Development of

> child taste preferences”*

> *A*uthors: T. B. Cornwell, A.R. McAlister

>

>

LINK<http://www.foodnavigator-usa.com/Science-Nutrition/Study-begins-to-unlock-t\

he-development-of-child-taste-preferences/?c=T0QtS5cvuDUwJ67ScOmTHg%3D%3D & utm_so\

urce=newsletter_daily & utm_medium=email & utm_campaign=Newsletter%2BDaily>

>

> --

> Ortiz, MS, RD

> *The FRUGAL Dietitian* <http://www.thefrugaldietitian.com>

> Check out my blog: mixture of deals and nutrition

> Birchbox: $10/month for a BOX of deluxe-size samples of Beauty

> products<http://thefrugaldietitian.com/?p=13400>Eversave:

> $15 for a $30 gift card and free shipping on footwear at

> Shoebuy.com<http://thefrugaldietitian.com/?p=13402>

> **

<http://thefrugaldietitian.com/?p=12001><http://thefrugaldietitian.com/?p=10437>\

" Nutrition

> is a science, Not an Opinion survey "

>

>

>

Link to comment
Share on other sites

Is the code called " mother fed me first with.... " ?

My daughter doesn't like tomatoes, unless in a salad. That was the first food I

introduced, 16+ yrs ago, with a discussed-face expression...do you think that

would explain her dislike ?:)

I plea guilty.

Merav Levi, RD, MS, CDNA dietitian, not the food police.

http://www.linkedin.com/in/meravlevi

" Life is not measured by the number of breath you take, but by the moments that

take your breath away. " - Carlin " People don't forget the truth, they just

become better in lying " (Revolutionary Road)

> To: rd-usa

> From: nrord1@...

> Date: Fri, 28 Jan 2011 16:03:27 -0500

> Subject: Study begins to unlock the development of child taste

preferences

>

> Children’s knowledge and consumption of fast food has a significant impact

> on their palate and preference for foods that are high in added sugars, salt

> and fats, according to new research.

>

> The findings, published online in the journal *Appetite* suggest that

> children with detailed mental representations of fast food and soda brands –

> as developed by advertising and experience – have higher scores on an ‘added

> flavour’

sugar<http://www.foodnavigator-usa.com/content/search?SearchText=sugar & FromNews>

> /fat<http://www.foodnavigator-usa.com/content/search?SearchText=fat & FromNews>

>

/salt<http://www.foodnavigator-usa.com/content/search?SearchText=salt & FromNews>(\

SFS)

> liking palate.

>

> *“If taste preference is playing a role in the obesity epidemic, how can we

> identify a starting point for change? … It seems that we must begin by

> addressing the development of palate and the preference for particular foods

> and thus, we must start with young children,”* said the authors, co-author

> Dr. T. Bettina Cornwell from the University of Oregon.

>

> *“This research on child palate contributes to the potential for change by

> firstly identifying that early food-related behaviours are important to the

> discussion and by offering a new focus for food manufacturers, policy, and

> future research,”* they said.

>

> Food for children is an area of growing interest, particularly in light of

> burgeoning obesity rates. Indeed, FoodNavigator’s focus on Kids’

> Food<http://www.foodnavigator.com/Hot-topics/Kids-food>last year

> showed the importance of this market segment. Bill , a

> senior analyst at the market research organization Mintel, told

> FoodNavigator-USA that children have become more independent in their food

> choices, but what is available to them is changing.

>

> *Marketing tastes*

>

> Picking up on these concerns, Cornwell and colleagues said that food

> marketers are at the *“epicenter of criticism for the unfolding obesity

> epidemic as societies consider banning advertising to children and taxing

> “junk” foods.”*

>

> They noted that whilst marketing's role in the development of obesity is not

> well understood, there *is* clear evidence that children are regularly

> targeted with calorie-dense, nutrient-poor food.

>

> *“How is it that food and drink manufacturers and restaurant chains have

> come to offer so many products high in sugar, fat, and salt? … One possible

> answer is that it has occurred in the pursuit of taste preference.

> Competitive market forces continually push companies to offer products that

> are preferred over others,”* said the researchers.

>

> They noted this consumer demand for sugar, fat, and salt products, which is

> then met by manufacturer supply of foods that contribute to unhealthy eating

> habits appears to have become *“a self-perpetuating cycle.”*

>

> Much of the previous research has looked to understand how marketing

> influences brand preference and child

>

behaviour<http://www.foodnavigator-usa.com/content/search?SearchText=child+behav\

iour & FromNews>,

> however the authors argued that understanding palate development may offer

> new insights for discussion.

>

> *Study details*

>

> Cornwell and co-workers developed two studies to consider whether a

> sugar/fat/salt (SFS) palate is linked to children's knowledge of food

> brands, experience with products, and advertising.

>

> In the first study, they developed a survey to measure taste preferences and

> find whether a child's SFS palate as reported by parents relates

> significantly to children's self-reported food choices. Whilst the second

> study examined how children’s knowledge of certain branded

>

food<http://www.foodnavigator-usa.com/content/search?SearchText=branded+food & Fro\

mNews>and

> drinks related to palate.

>

> The researchers reported that children aged between three and five showed a

> higher preference for the taste of flavour-added foods compared with natural

> foods. The relationship between parent SFS palate and child SFS palate was

> also found to be significantly mediated by the child’s

>

fast-food<http://www.foodnavigator-usa.com/content/search?SearchText=fast-food & F\

romNews>consumption.

>

> The studies also revealed a significant indirect effect of fast-food

> consumption on child SFS palate, with children’s knowledge of brands as the

> mediator. The authors reported that brand knowledge is a significant

> predictor of SFS palate, and SFS palate is a significant predictor of a

> child's choice of foods that provide “flavour-hits”.

>

> *Preferences*

>

> Cornwell said that the research goes further than previous studies by

> identifying some of the likely antecedents of brand associations from TV

> viewing and consumption experiences.

>

> *“The main argument by the food industry to justify marketing to children is

> that companies only influence brand preferences, not preferences for

> categories of foods … [but] findings from the present research show that

> food marketing may not just influence category consumption but also

> fundamentally change children's taste palates to increase their liking of

> highly processed and less nutritious foods,”* said the researchers.

>

> They said that as a result food and drink manufacturers should *“critically

> examine their role in creating brand associations to food experiences.” *

>

> Cornwell said that the findings of the study presented *“a public policy

> message”. *

>

> *“If we want to pursue intervention, we probably need to start earlier,” *she

> said.

>

> Source: *Appetite*

> Published online ahead of print, doi:

> 10.1016/j.appet.2011.01.010<http://dx.doi.org/10.1016/j.appet.2011.01.010>

> *“Alternative thinking about starting points of obesity. Development of

> child taste preferences”*

> *A*uthors: T. B. Cornwell, A.R. McAlister

>

>

LINK<http://www.foodnavigator-usa.com/Science-Nutrition/Study-begins-to-unlock-t\

he-development-of-child-taste-preferences/?c=T0QtS5cvuDUwJ67ScOmTHg%3D%3D & utm_so\

urce=newsletter_daily & utm_medium=email & utm_campaign=Newsletter%2BDaily>

>

> --

> Ortiz, MS, RD

> *The FRUGAL Dietitian* <http://www.thefrugaldietitian.com>

> Check out my blog: mixture of deals and nutrition

> Birchbox: $10/month for a BOX of deluxe-size samples of Beauty

> products<http://thefrugaldietitian.com/?p=13400>Eversave:

> $15 for a $30 gift card and free shipping on footwear at

> Shoebuy.com<http://thefrugaldietitian.com/?p=13402>

> **

<http://thefrugaldietitian.com/?p=12001><http://thefrugaldietitian.com/?p=10437>\

" Nutrition

> is a science, Not an Opinion survey "

>

>

>

Link to comment
Share on other sites

The free amino acids, glutamate and aspartame, are also brain neurotransmitters

and the supply in our diet far exceeds the quantity that our bodies would

normally produce. They overexcite our brain cells and we can become 'addicted'

to the stimulation and seek more of it - eating for reasons that ignore physical

appetite and lead to over-eating and weight gain. MSG caused fat rats long

before it caused cancer-ridden rats.

Free amino acids are produced in any hydrolyzed/autolyzed/protein extract type

of label ingredient and can be thrown under the term " spices " , " natural

flavors " , and other innocent terms, we rarely see MSG on a label. Also the

recent RD-email link about Neotame suggests that any prepared food may have

unlabeled excitotoxin content. I think more scratch cooking and limiting

anything with 'additives' may be what we have to do to reduce obesity in the

short term and in the long run reassessing standards for additives. The

generally regarded as safe/GRAS standards need to consider more than acute

toxicity and how big a truckload it would take to cause cancer.

R Vajda, R.D.

________________________________

To: rd-usa <rd-usa >

Sent: Sat, January 29, 2011 11:01:06 PM

Subject: RE: Study begins to unlock the development of child taste

preferences

Is the code called " mother fed me first with.... " ?

My daughter doesn't like tomatoes, unless in a salad. That was the first food I

introduced, 16+ yrs ago, with a discussed-face expression...do you think that

would explain her dislike ?:)

I plea guilty.

Merav Levi, RD, MS, CDNA dietitian, not the food police.

http://www.linkedin.com/in/meravlevi

" Life is not measured by the number of breath you take, but by the moments that

take your breath away. " - Carlin " People don't forget the truth, they just

become better in lying " (Revolutionary Road)

> To: rd-usa

> From: nrord1@...

> Date: Fri, 28 Jan 2011 16:03:27 -0500

> Subject: Study begins to unlock the development of child taste

>preferences

>

> Children’s knowledge and consumption of fast food has a significant impact

> on their palate and preference for foods that are high in added sugars, salt

> and fats, according to new research.

>

> The findings, published online in the journal *Appetite* suggest that

> children with detailed mental representations of fast food and soda brands –

> as developed by advertising and experience – have higher scores on an

‘added

> flavour’

>sugar<http://www.foodnavigator-usa.com/content/search?SearchText=sugar & FromNews\

>

> /fat<http://www.foodnavigator-usa.com/content/search?SearchText=fat & FromNews>

>/salt<http://www.foodnavigator-usa.com/content/search?SearchText=salt & FromNews>\

(SFS)

>)

> liking palate.

>

> *“If taste preference is playing a role in the obesity epidemic, how can we

> identify a starting point for change? … It seems that we must begin by

> addressing the development of palate and the preference for particular foods

> and thus, we must start with young children,â€* said the authors, co-author

> Dr. T. Bettina Cornwell from the University of Oregon.

>

> *“This research on child palate contributes to the potential for change by

> firstly identifying that early food-related behaviours are important to the

> discussion and by offering a new focus for food manufacturers, policy, and

> future research,â€* they said.

>

> Food for children is an area of growing interest, particularly in light of

> burgeoning obesity rates. Indeed, FoodNavigator’s focus on Kids’

> Food<http://www.foodnavigator.com/Hot-topics/Kids-food>last year

> showed the importance of this market segment. Bill , a

> senior analyst at the market research organization Mintel, told

> FoodNavigator-USA that children have become more independent in their food

> choices, but what is available to them is changing.

>

> *Marketing tastes*

>

> Picking up on these concerns, Cornwell and colleagues said that food

> marketers are at the *“epicenter of criticism for the unfolding obesity

> epidemic as societies consider banning advertising to children and taxing

> “junk†foods.â€*

>

> They noted that whilst marketing's role in the development of obesity is not

> well understood, there *is* clear evidence that children are regularly

> targeted with calorie-dense, nutrient-poor food.

>

> *“How is it that food and drink manufacturers and restaurant chains have

> come to offer so many products high in sugar, fat, and salt? … One possible

> answer is that it has occurred in the pursuit of taste preference.

> Competitive market forces continually push companies to offer products that

> are preferred over others,â€* said the researchers.

>

> They noted this consumer demand for sugar, fat, and salt products, which is

> then met by manufacturer supply of foods that contribute to unhealthy eating

> habits appears to have become *“a self-perpetuating cycle.â€*

>

> Much of the previous research has looked to understand how marketing

> influences brand preference and child

>behaviour<http://www.foodnavigator-usa.com/content/search?SearchText=child+beha\

viour & FromNews>,

>,

> however the authors argued that understanding palate development may offer

> new insights for discussion.

>

> *Study details*

>

> Cornwell and co-workers developed two studies to consider whether a

> sugar/fat/salt (SFS) palate is linked to children's knowledge of food

> brands, experience with products, and advertising.

>

> In the first study, they developed a survey to measure taste preferences and

> find whether a child's SFS palate as reported by parents relates

> significantly to children's self-reported food choices. Whilst the second

> study examined how children’s knowledge of certain branded

>food<http://www.foodnavigator-usa.com/content/search?SearchText=branded+food & Fr\

omNews>and

>d

> drinks related to palate.

>

> The researchers reported that children aged between three and five showed a

> higher preference for the taste of flavour-added foods compared with natural

> foods. The relationship between parent SFS palate and child SFS palate was

> also found to be significantly mediated by the child’s

>fast-food<http://www.foodnavigator-usa.com/content/search?SearchText=fast-food & \

FromNews>consumption.

>.

>

> The studies also revealed a significant indirect effect of fast-food

> consumption on child SFS palate, with children’s knowledge of brands as the

> mediator. The authors reported that brand knowledge is a significant

> predictor of SFS palate, and SFS palate is a significant predictor of a

> child's choice of foods that provide “flavour-hitsâ€.

>

> *Preferences*

>

> Cornwell said that the research goes further than previous studies by

> identifying some of the likely antecedents of brand associations from TV

> viewing and consumption experiences.

>

> *“The main argument by the food industry to justify marketing to children is

> that companies only influence brand preferences, not preferences for

> categories of foods … [but] findings from the present research show that

> food marketing may not just influence category consumption but also

> fundamentally change children's taste palates to increase their liking of

> highly processed and less nutritious foods,â€* said the researchers.

>

> They said that as a result food and drink manufacturers should *“critically

> examine their role in creating brand associations to food experiences.†*

>

> Cornwell said that the findings of the study presented *“a public policy

> messageâ€. *

>

> *“If we want to pursue intervention, we probably need to start earlier,â€

*she

> said.

>

> Source: *Appetite*

> Published online ahead of print, doi:

> 10.1016/j.appet.2011.01.010<http://dx.doi.org/10.1016/j.appet.2011.01.010>

> *“Alternative thinking about starting points of obesity. Development of

> child taste preferencesâ€*

> *A*uthors: T. B. Cornwell, A.R. McAlister

>

>LINK<http://www.foodnavigator-usa.com/Science-Nutrition/Study-begins-to-unlock-\

the-development-of-child-taste-preferences/?c=T0QtS5cvuDUwJ67ScOmTHg%3D%3D & utm_s\

ource=newsletter_daily & utm_medium=email & utm_campaign=Newsletter%2BDaily>

>>

>

> --

> Ortiz, MS, RD

> *The FRUGAL Dietitian* <http://www.thefrugaldietitian.com>

> Check out my blog: mixture of deals and nutrition

> Birchbox: $10/month for a BOX of deluxe-size samples of Beauty

> products<http://thefrugaldietitian.com/?p=13400>Eversave:

> $15 for a $30 gift card and free shipping on footwear at

> Shoebuy.com<http://thefrugaldietitian.com/?p=13402>

> **

><http://thefrugaldietitian.com/?p=12001><http://thefrugaldietitian.com/?p=10437\

> " Nutrition

>

> is a science, Not an Opinion survey "

>

>

>

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The free amino acids, glutamate and aspartame, are also brain neurotransmitters

and the supply in our diet far exceeds the quantity that our bodies would

normally produce. They overexcite our brain cells and we can become 'addicted'

to the stimulation and seek more of it - eating for reasons that ignore physical

appetite and lead to over-eating and weight gain. MSG caused fat rats long

before it caused cancer-ridden rats.

Free amino acids are produced in any hydrolyzed/autolyzed/protein extract type

of label ingredient and can be thrown under the term " spices " , " natural

flavors " , and other innocent terms, we rarely see MSG on a label. Also the

recent RD-email link about Neotame suggests that any prepared food may have

unlabeled excitotoxin content. I think more scratch cooking and limiting

anything with 'additives' may be what we have to do to reduce obesity in the

short term and in the long run reassessing standards for additives. The

generally regarded as safe/GRAS standards need to consider more than acute

toxicity and how big a truckload it would take to cause cancer.

R Vajda, R.D.

________________________________

To: rd-usa <rd-usa >

Sent: Sat, January 29, 2011 11:01:06 PM

Subject: RE: Study begins to unlock the development of child taste

preferences

Is the code called " mother fed me first with.... " ?

My daughter doesn't like tomatoes, unless in a salad. That was the first food I

introduced, 16+ yrs ago, with a discussed-face expression...do you think that

would explain her dislike ?:)

I plea guilty.

Merav Levi, RD, MS, CDNA dietitian, not the food police.

http://www.linkedin.com/in/meravlevi

" Life is not measured by the number of breath you take, but by the moments that

take your breath away. " - Carlin " People don't forget the truth, they just

become better in lying " (Revolutionary Road)

> To: rd-usa

> From: nrord1@...

> Date: Fri, 28 Jan 2011 16:03:27 -0500

> Subject: Study begins to unlock the development of child taste

>preferences

>

> Children’s knowledge and consumption of fast food has a significant impact

> on their palate and preference for foods that are high in added sugars, salt

> and fats, according to new research.

>

> The findings, published online in the journal *Appetite* suggest that

> children with detailed mental representations of fast food and soda brands –

> as developed by advertising and experience – have higher scores on an

‘added

> flavour’

>sugar<http://www.foodnavigator-usa.com/content/search?SearchText=sugar & FromNews\

>

> /fat<http://www.foodnavigator-usa.com/content/search?SearchText=fat & FromNews>

>/salt<http://www.foodnavigator-usa.com/content/search?SearchText=salt & FromNews>\

(SFS)

>)

> liking palate.

>

> *“If taste preference is playing a role in the obesity epidemic, how can we

> identify a starting point for change? … It seems that we must begin by

> addressing the development of palate and the preference for particular foods

> and thus, we must start with young children,â€* said the authors, co-author

> Dr. T. Bettina Cornwell from the University of Oregon.

>

> *“This research on child palate contributes to the potential for change by

> firstly identifying that early food-related behaviours are important to the

> discussion and by offering a new focus for food manufacturers, policy, and

> future research,â€* they said.

>

> Food for children is an area of growing interest, particularly in light of

> burgeoning obesity rates. Indeed, FoodNavigator’s focus on Kids’

> Food<http://www.foodnavigator.com/Hot-topics/Kids-food>last year

> showed the importance of this market segment. Bill , a

> senior analyst at the market research organization Mintel, told

> FoodNavigator-USA that children have become more independent in their food

> choices, but what is available to them is changing.

>

> *Marketing tastes*

>

> Picking up on these concerns, Cornwell and colleagues said that food

> marketers are at the *“epicenter of criticism for the unfolding obesity

> epidemic as societies consider banning advertising to children and taxing

> “junk†foods.â€*

>

> They noted that whilst marketing's role in the development of obesity is not

> well understood, there *is* clear evidence that children are regularly

> targeted with calorie-dense, nutrient-poor food.

>

> *“How is it that food and drink manufacturers and restaurant chains have

> come to offer so many products high in sugar, fat, and salt? … One possible

> answer is that it has occurred in the pursuit of taste preference.

> Competitive market forces continually push companies to offer products that

> are preferred over others,â€* said the researchers.

>

> They noted this consumer demand for sugar, fat, and salt products, which is

> then met by manufacturer supply of foods that contribute to unhealthy eating

> habits appears to have become *“a self-perpetuating cycle.â€*

>

> Much of the previous research has looked to understand how marketing

> influences brand preference and child

>behaviour<http://www.foodnavigator-usa.com/content/search?SearchText=child+beha\

viour & FromNews>,

>,

> however the authors argued that understanding palate development may offer

> new insights for discussion.

>

> *Study details*

>

> Cornwell and co-workers developed two studies to consider whether a

> sugar/fat/salt (SFS) palate is linked to children's knowledge of food

> brands, experience with products, and advertising.

>

> In the first study, they developed a survey to measure taste preferences and

> find whether a child's SFS palate as reported by parents relates

> significantly to children's self-reported food choices. Whilst the second

> study examined how children’s knowledge of certain branded

>food<http://www.foodnavigator-usa.com/content/search?SearchText=branded+food & Fr\

omNews>and

>d

> drinks related to palate.

>

> The researchers reported that children aged between three and five showed a

> higher preference for the taste of flavour-added foods compared with natural

> foods. The relationship between parent SFS palate and child SFS palate was

> also found to be significantly mediated by the child’s

>fast-food<http://www.foodnavigator-usa.com/content/search?SearchText=fast-food & \

FromNews>consumption.

>.

>

> The studies also revealed a significant indirect effect of fast-food

> consumption on child SFS palate, with children’s knowledge of brands as the

> mediator. The authors reported that brand knowledge is a significant

> predictor of SFS palate, and SFS palate is a significant predictor of a

> child's choice of foods that provide “flavour-hitsâ€.

>

> *Preferences*

>

> Cornwell said that the research goes further than previous studies by

> identifying some of the likely antecedents of brand associations from TV

> viewing and consumption experiences.

>

> *“The main argument by the food industry to justify marketing to children is

> that companies only influence brand preferences, not preferences for

> categories of foods … [but] findings from the present research show that

> food marketing may not just influence category consumption but also

> fundamentally change children's taste palates to increase their liking of

> highly processed and less nutritious foods,â€* said the researchers.

>

> They said that as a result food and drink manufacturers should *“critically

> examine their role in creating brand associations to food experiences.†*

>

> Cornwell said that the findings of the study presented *“a public policy

> messageâ€. *

>

> *“If we want to pursue intervention, we probably need to start earlier,â€

*she

> said.

>

> Source: *Appetite*

> Published online ahead of print, doi:

> 10.1016/j.appet.2011.01.010<http://dx.doi.org/10.1016/j.appet.2011.01.010>

> *“Alternative thinking about starting points of obesity. Development of

> child taste preferencesâ€*

> *A*uthors: T. B. Cornwell, A.R. McAlister

>

>LINK<http://www.foodnavigator-usa.com/Science-Nutrition/Study-begins-to-unlock-\

the-development-of-child-taste-preferences/?c=T0QtS5cvuDUwJ67ScOmTHg%3D%3D & utm_s\

ource=newsletter_daily & utm_medium=email & utm_campaign=Newsletter%2BDaily>

>>

>

> --

> Ortiz, MS, RD

> *The FRUGAL Dietitian* <http://www.thefrugaldietitian.com>

> Check out my blog: mixture of deals and nutrition

> Birchbox: $10/month for a BOX of deluxe-size samples of Beauty

> products<http://thefrugaldietitian.com/?p=13400>Eversave:

> $15 for a $30 gift card and free shipping on footwear at

> Shoebuy.com<http://thefrugaldietitian.com/?p=13402>

> **

><http://thefrugaldietitian.com/?p=12001><http://thefrugaldietitian.com/?p=10437\

> " Nutrition

>

> is a science, Not an Opinion survey "

>

>

>

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