FDA Approves new sweeteners

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FDA Approves Two New Sweeteners

By THE ASSOCIATED PRESS

Published: December 17, 2008

Federal regulators have approved two versions of a new zero-calorie

sweetener developed by the Coca-Cola

<http://topics.nytimes.com/top/news/business/companies/coca_cola_company

/index.html?inline=nyt-org> Company and PepsiCo

<http://topics.nytimes.com/top/news/business/companies/pepsico_inc/index

..html?inline=nyt-org> , paving the way for new products.

Cargill, which is marketing the sweetener Truvia from Coca-Cola, said on

Wednesday that it had received notification from the Food and Drug

Administration

<http://topics.nytimes.com/top/reference/timestopics/organizations/f/foo

d_and_drug_administration/index.html?inline=nyt-org> that it had no

objection to the product, calling it " generally recognized as safe. "

PepsiCo said it also had received a no-objection letter and the same

designation from the agency related to its sweetener, PureVia.

Both products use rebiana, an extract from the stevia plant.

This week, Coca-Cola said it would begin selling products made with the

new zero-calorie sweetener despite not yet receiving the official word

from the government.

PepsiCo said it would not follow suit until the F.D.A. issued the

designation.

PepsiCo, based in Purchase, N.Y., said Wednesday that it would be

releasing three new zero-calorie SoBe Lifewater flavors: Fuji Apple

Pear, Black and Blue Berry and Yumberry Pomegranate. The products will

be in stores this year, the company said.

Coca-Cola, based in Atlanta, said Wednesday it would introduce an

extension of its Sprite line with the Truvia sweetener.

S. Kalman PhD, RD, CCRC, FACN

Miami Research Associates

Director, Nutrition & Applied Clinical Research

6141 Sunset Drive #301

Miami, FL. 33143

(fax)

www.miamiresearch.com <http://www.miamiresearch.com/>