Congrats to Asker!

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FOR IMMEDIATE RELEASE

ASKER JEUKENDRUP NAMED GLOBAL SENIOR DIRECTOR OF

GATORADE SPORTS SCIENCE INSTITUTE (GSSI)

CHICAGO, IL- PepsiCo Research and Development and Gatorade today named

Asker Jeukendrup Global Senior Director of the Gatorade Sports Science

Institute (GSSI). Jeukendrup, a distinguished author, triathlete and

registered sports and exercise nutritionist, comes to GSSI from his

position as Professor of Exercise Metabolism and Director of the Human

Performance lab at the University of Birmingham in England.

Jeukendrup's appointment reflects a commitment to refueling and

expanding the brand's scientific work and the resurgence of its

prominence as a sports nutrition thought leader globally.

" From its invention, Gatorade has been a brand rooted in scientific

innovation that helps athletes perform at their best, " said Robb

O'Hagan, President of Gatorade North America and Global Chief Marketing

Officer, Sports Nutrition. " With Asker Jeukendrup leading our efforts at

GSSI, we will be able to build on our history of science-based

innovation. We look forward to the vast knowledge and insights Asker

will bring to GSSI. "

Recognized as one of the world's leading sports nutrition experts,

Jeukendrup has authored several books and more than 200 journal articles

on exercise and sports nutrition, and has worked with Olympic athletics

and world champions. Originally from Roermond, Holland, Jeukendrup holds

a PhD from Maastricht University where he studied aspects of

carbohydrate and fat metabolism during exercise. He is a registered

sports and exercise nutritionist, a Fellow of the American College of

Sports Medicine and European College of Sports Sciences and an

accomplished triathlete.

" The opportunity to lead GSSI is thrilling, " said Jeukendrup. " GSSI has

a unique voice in the sports science community that can reach and

benefit so many athletes. My hope is that we can continue to lead not

only in breaking new research ground, but in translating the science to

make an impact on athletes' lives. "

Jeukendrup, who will remain an adjunct professor at University of

Birmingham, will be based in England. According to Greg Yep, Sr. Vice

President of PepsiCo Research and Development, this global presence is a

natural next step for the institute.

" Gatorade's evolution from a sports drink company to a sports

performance innovator is fueled by science and our reach must be

inclusive to more athletes and sports across more countries, " said Yep.

" Our scientific resources and point of view must become more global in

nature to accommodate that. Asker joining the team is an important

development for GSSI. "

About the Gatorade Sports Science Institute (GSSI)

The Gatorade Sports Science Institute (GSSI) was founded in 1985 to help

athletes optimize their performance and safeguard their health through

research and education in hydration and sports nutrition science.

Headquartered in Barrington, Illinois, GSSI staff scientists study the

effects of exercise, the environment and nutrition on the human body

using the latest scientific technology and equipment. In addition to the

GSSI's own exercise physiology, biochemistry and exercise sensory labs,

GSSI also works with leading scientists from universities around the

world to further research in exercise science and sports nutrition. The

Institute has become a truly international organization in recent years

and currently serves nearly 110,000 members in over 145 countries

worldwide.

S. Kalman PhD, RD, FACN

Director, BD - Nutrition & Applied Clinical Trials

Miami Research Associates

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