Pfizer updates it's NUTRITION line of products

[Guest guest]

http://www.marketwatch.com/story/introducing-pronutrientstm-a-new-line-o

f-dietary-supplements-from-the-makers-of-centrum-2011-09-08

press release

Sept. 8, 2011, 11:09 a.m. EDT

Introducing ProNutrients, A New Line Of Dietary Supplements From The

Makers Of Centrum

The Makers of Centrum Launch New ProNutrients Omega-3, Probiotic,

and Fruit & Veggie Supplements and New Centrum Specialist, a Line of

Enhanced Multivitamins for Personalized Needs

MADISON, N.J., Sep 08, 2011 (BUSINESS WIRE) -- Pfizer Consumer

Healthcare, makers of Centrum® multivitamins, announced today the

launch of ProNutrients, a line of supplements from the most trusted

multivitamin brand helping to increase confidence in supplementing and

make nutrition possible. ProNutrients is a new line of dietary

supplements launched by the makers of Centrum multivitamins, and is

formulated to naturally work with a multivitamin. The line includes

Omega-3, Probiotic, and Fruit & Veggie--three supplements that support

health and well-being. Each supplement is backed by the nutritional

expertise of Centrum, identifying the right ingredients to take

consumers' nutrition to the next level.

In addition to the ProNutrients launch, Centrum debuted Centrum

Specialist, a line of enhanced multivitamins that is aimed at

specific health priorities adults want to target. Centrum Specialist

multivitamins with specific benefits includes Prenatal, Vision, Energy

and Heart.(1) With these new offerings, Centrum expands its commitment

to providing a comprehensive portfolio to help people achieve health and

wellness.

" Many people are considering adding or already have added supplements

like Omega-3 or probiotics to their diet, " said McLaud, U.S.

franchise lead, dietary supplements, Pfizer Consumer Healthcare. " But we

have heard from consumers that choosing the right multivitamin and

supplement can be confusing. We have been in the multivitamin business

for 30 years; people trust Centrum because it's always been backed by

science. Now with ProNutrients, Americans can feel confident about their

supplement choices, and when taken with a multivitamin, either new

Centrum Specialist multivitamins or Centrum multivitamin, will get key

nutrients for health and wellness. "

Beginning today, anyone who visits the Centrum Facebook page

(Facebook.com/Centrum) can find out how to receive a coupon for any

ProNutrients product as well as valuable supplement information.

Each of the three ProNutrients products has been developed to offer a

specific set of health benefits:

New ProNutrients Omega-3

New ProNutrients Omega-3 provides two of the most scientifically studied

Omega-3s (according to Eicosapentaenoic Acid/EPA and Docosahexaenoic

Acid/DHA standards) in an ultra-concentrated MiniGel. Since the MiniGels

are smaller than the sizes of most brands' softgels, they are easy to

swallow. They help support heart health, brain structure and eye

structure.* The retail value of the 50-unit package is $12.99, and the

100-unit package is $19.99.

New ProNutrients Fruit & Veggie

Each MiniTab of new ProNutrients Fruit & Veggie harnesses the power

equal to a serving of a blend of fruits and vegetables.(2) It is 100

percent naturally sourced from grapes, blueberries, raspberries, plums,

carrots and tomatoes. Each MiniTab helps support cell protection and

general health.* The retail value for the 50-unit package is $11.99, and

the 100-unit package is $19.99.

New ProNutrients Probiotic

New ProNutrients Probiotic is a unique blended powder containing two of

the most scientifically studied probiotics. The individually wrapped

packets are designed to ensure the bacteria arrive active and ready to

work in the digestive tract. ProNutrients Probiotic helps support immune

health and digestive balance.* The retail value for the 14-unit package

is $18.99, and the 28-unit package is $29.99.

Each of the four Centrum Specialist multivitamin products has been

developed to help support different health priorities:

New Centrum Specialist Prenatal

Complete multivitamin with folic acid and a customized ratio of

Docosahexaenoic/DHA and Eicosapentaenoic Acid/EPA to help optimize DHA

levels of mother's breastmilk. *Centrum Specialist Prenatal helps

support a healthy pregnancy.* The retail value of the 28-day supply

package is $19.99.

New Centrum Specialist Vision

First and only complete multivitamin with higher levels of lutein(3) and

the addition of zeaxanthin to help maintain healthy vision, support

vision sharpness and improve the eye's natural response to glare.(4)

Centrum Specialist Vision helps support healthy vision.* The retail

value of the 60-unit package is $19.99, and the 120-unit package is

$31.99.

New Look - Centrum Specialist Energy, formally known as Centrum

Performance

Complete multivitamin enhanced with Ginseng and higher(5) levels of B

vitamins. Centrum Specialist Energy naturally helps your body produce

energy.* The retail value of the 60-unit package is $11.99, and the

120-unit package is $19.99.

New Look - Centrum Specialist Heart, formally known as Centrum

Cardio

Complete multivitamin with enhanced levels of B vitamins, including

folic acid and antioxidants with other key nutrients. Centrum Specialist

Heart helps maintain healthy blood pressure and circulation already

within normal range. Centrum Specialist Heart helps support a healthy

heart. *The retail value of the 60-unit package is $11.99, and the

120-unit package is $19.99.

New ProNutrients dietary supplements and Centrum Specialist

multivitamins are now at drug stores and grocery stores across the U.S.,

and can be found in the multivitamins aisle.

For more information, visit Facebook.com/Centrum.

About ProNutrients:

New ProNutrients, from the makers of Centrum, is a new line of

supplements building upon 30 years of Centrum science. This select line

includes an Omega-3, a Probiotic, and a Fruit & Veggie that are designed

to work naturally with multivitamins. ProNutrients has leveraged the

expertise of Centrum to select supplements that support health and

well-being. Backed by nutritional expertise from a leading multivitamin

brand, ProNutrients is designed with Centrum standards for reputable

science, purity of ingredients, and manufacturing standards. New

ProNutrients from the makers of Centrum. Helps Make Nutrition

Possible. www.ProNutrients.com .

About Centrum Specialist:

Centrum Specialist multivitamins is a new enhanced line of complete

multivitamins with key nutrients to address specific health priorities.

The line includes Centrum Specialist Vision, Centrum Specialist

Prenatal, Centrum Specialist Heart and Centrum Specialist Energy

complete multivitamins. The Centrum Specialist line is backed by the

nutritional expertise and science of Centrum. To learn more about all

four Centrum Specialist products, please visit us at www.centrum.com .

About Pfizer Inc.: Working together for a healthier world

At Pfizer, we apply science and our global resources to improve health

and well-being at every stage of life. We strive to set the standard for

quality, safety and value in the discovery, development and

manufacturing of medicines for people and animals. Our diversified

global health care portfolio includes human and animal biologic and

small molecule medicines and vaccines, as well as nutritional products

and many of the world's best-known consumer products. Every day, Pfizer

colleagues work across developed and emerging markets to advance

wellness, prevention, treatments and cures that challenge the most

feared diseases of our time. Consistent with our responsibility as the

world's leading biopharmaceutical company, we also collaborate with

health care providers, governments and local communities to support and

expand access to reliable, affordable health care around the world. For

more than 150 years, Pfizer has worked to make a difference for all who

rely on us. To learn more about our commitments, please visit us at

www.pfizer.com .

(1) Only Centrum Specialist Vision and Centrum Specialist

Prenatal are new offerings. Centrum Specialist Heart is formally

known as Centrum Cardio. Centrum Specialist Energy is formally known

as Centrum Performance.

(2) Based on the average ORAC (oxygen radical absorbance capacity)

values for the top 10 most commonly consumed fruits and vegetables in

the U.S. ORAC measures the antioxidant capacity of fruits and

vegetables. This product is not intended to replace your daily intake of

fruit and vegetables.

(3) Compared to Centrum® Adult formula

(4) Emerging science is suggesting that key nutrients such as lutein and

zeaxanthin help support healthy macular pigment which plays a role in

the eyes ability to respond after exposure to glare.

(5) Compared to Centrum® Adult formula.

*These statements have not been evaluated by the Food and Drug

Administration. This product is not intended to diagnose, treat, cure or

prevent disease.

This press release has an accompanying Smart Marketing Page providing

further details about the organization, products and services introduced

above. You can access the Smart Marketing Page via the following link:

http://www.businesswire.com/smp/pfizer-pro-nutrients

SOURCE: Pfizer Consumer Healthcare

Pfizer

Kokell,

S. Kalman PhD, RD, FACN

Director, BD - Nutrition & Applied Clinical Trials

Miami Research Associates

6141 Sunset Drive

Suite 301

Miami, FL. 33143

Direct -

Office ext. 5109

Fax

Email: dkalman@...

Web: www.miamiresearch.com

Help Cure Crohn's & Colitis: Team Challenge

<http://www.active.com/donate/vegas11southfl/SFLDKalman>