Lifeally upcoming launch- Press Release

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S. Drake

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FOR IMMEDIATE RELEASE:

LifeAlly Announces Upcoming Private Beta Launch for Personalized Health,

Wellness and Lifestyle Platform

ATLANTA, GA (March X, 2012) - Atlanta-based startup LifeAlly announced its plan

to launch private Beta in Summer of 2012 for their personalized health, wellness

and lifestyle platform. LifeAlly empowers members to embrace a healthy lifestyle

by rewarding them for every healthy action they take. Through a comprehensive

set of tools, resources and rewards, LifeAlly helps users reach their health and

wellness goals.

LifeAlly’s journey began four years ago when serial entrepreneur, Neal Nodvin,

and Dr. T. Burke, Chairman of the Department of Rehabilitation Medicine at

Emory University, initiated conversations about the state of online health and

wellness.

“Dr. Burke and I talked about how the Internet is analogous to the Wild West.

There’s information everywhere, and no central place to access it.†Nodvin

recalls. “This knowledge motivated us to develop a platform that would provide

a place where users could access countless health and wellness applications, and

be rewarded for their healthy actions.â€

Nodvin felt that the only way to combat the siloed nature of health and wellness

online tools was through collaborative partnerships. He devoted two years to

intense research and collaboration, assembling a team of some of the brightest

and most influential figures in the health and tech industries.

The Chairman of the LifeAlly board is Dr. s, Chancellor of Emory

University, and a passionate advocate of health and wellness.

“In 30 years of practicing medicine, one of my biggest challenges has been

finding ways to keep patients engaged in healthy behavior.†Dr. s says.

“LifeAlly is the first platform I’ve seen that accomplishes this--it’s

truly groundbreaking.â€

Since its inception, LifeAlly’s team has worked tirelessly to create an open

and collaborative platform that easily integrates with our partners and

technology providers. LifeAlly rewards users for every action they take--

whether they share an article with friends, participate in a fitness challenge,

or watch a video, they are rewarded.

Currently, LifeAlly is in member acquisition phase for its Summer 2012 Beta

launch. To join LifeAlly’s Beta community, visit http://lifeally.com/.

About LifeAlly:

LifeAlly is the single source for personalized health and wellness tools,

resources and rewards--online and on-the-go. Members receive personalized health

and wellness information, tools resources and rewards based on their individual

profiles and daily use. To encourage a healthier lifestyle and assist members as

they reach their wellness goals, LifeAlly provides nationwide activities and

ever-growing rewards, sweepstakes and contests worth thousands of dollars to

each and every member annually. http://lifeally.com

S. Nodvin MS, RD/LD

Chief Wellness Officer- LifeAlly, Inc.

112 Krog Street, Suite 7

Atlanta, Ga. 30307

phone

fax