Guest guest Posted December 13, 2011 Report Share Posted December 13, 2011 http://www.bevnet.com/news/2011/ny-post-pepsi-will-lay-off-1000-employee s-to-fund-new-marketing-initiatives?utm_source=BevNET.com%2C+Inc.+List & u tm_campaign=2e2628d3ba-mailchimp & utm_medium=email NY Post: Pepsi Will Lay Off 1,000 Employees to Fund New Marketing Initiatives Posted December 13, 2011 2:17 pm by Ray Latif <http://www.bevnet.com/author/rlatif/> 0diggsdigg inShare <javascript:void(0);> 2 <http://www.bevnet.com/news/2011/ny-post-pepsi-will-lay-off-1000-employe es-to-fund-new-marketing-initiatives/attachment/pepsico-6/> After a year in which Diet Coke surged past Pepsi as the third bestselling soft drink in the U.S., PepsiCo will dramatically increase the size of its marketing budget in 2012 and lay off more than 1,000 employees - included some at its Purchase, N.Y. headquarters - to partially offset the costs, according to The New York Post. <http://www.nypost.com/p/news/business/indra_vision_promoting_pepsi_and_ qyH9MjMBl66l4O3XA4PcqI> While PepsiCo declined to comment on the matter, The Post cited three sources who confirmed the details of the plan. " This is [CEO] Indra [Nooyi]'s attempt to take the company in a new direction, " a source told the newspaper. PepsiCo spent $100 million less than Coca-Cola on soda advertising in 2010 and diverted much of its marketing resources on a vast social media campaign called the " Pepsi Refresh Project " that many claim stalled the growth of the brand. However, PepsiCo came back swinging this year as the soft drink giant launched the first new advertising campaign for its flagship cola in three years, paid $60 million to sponsor the television show " The X Factor, " and plans to air a number of ads during the Super Bowl in 2012. Though PepsiCo is in the midst of planning a new strategic vision, some of its board members are rapidly losing patience with Nooyi. PepsiCo's share price has remained flat under Nooyi's five-year helm, while Coca-Cola's stock has risen by 35 percent. Additionally, Nooyi has yet to assemble a succession plan, a task made even more difficult with the recent shuffling of marketing executives at the company. <http://www.bevnet.com/news/news/2011/pepsico-shuffles-executive-deck-be vnets-damore-interview> Nevertheless, Al Carey, who was named the chief executive of PepsiCo Americas Beverages in September, expects a positive turn for PepsiCo as the company will look to invest in its core drink brands and new products during the coming year. " I'm optimistic that 2012 will show improvement, " Carey said at a recent industry conference. S. Kalman PhD, RD, FACN Director, BD - Nutrition & Applied Clinical Trials Miami Research Associates 6141 Sunset Drive Suite 301 Miami, FL. 33143 Direct - Office ext. 5109 Fax Email: dkalman@... Web: www.miamiresearch.com Help Cure Crohn's & Colitis: Team Challenge <http://www.active.com/donate/vegas11southfl/SFLDKalman> Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 13, 2011 Report Share Posted December 13, 2011 Hmm, layoff workers so fewer people to afford/buy Pepsi products. Next step, tax the junk food <sarcasm> Raphaela > > > > http://www.bevnet.com/news/2011/ny-post-pepsi-will-lay-off-1000-employee > s-to-fund-new-marketing-initiatives?utm_source=BevNET.com%2C+Inc.+List & u > tm_campaign=2e2628d3ba-mailchimp & utm_medium=email > > > > > NY Post: Pepsi Will Lay Off 1,000 Employees to Fund New Marketing > Initiatives > > > Posted December 13, 2011 2:17 pm by Ray Latif > <http://www.bevnet.com/author/rlatif/> > > 0diggsdigg > > inShare <javascript:void(0);> 2 > > > > > <http://www.bevnet.com/news/2011/ny-post-pepsi-will-lay-off-1000-employe > es-to-fund-new-marketing-initiatives/attachment/pepsico-6/> After a year > in which Diet Coke surged past Pepsi as the third bestselling soft drink > in the U.S., PepsiCo will dramatically increase the size of its > marketing budget in 2012 and lay off more than 1,000 employees - > included some at its Purchase, N.Y. headquarters - to partially offset > the costs, according to The New York Post. > <http://www.nypost.com/p/news/business/indra_vision_promoting_pepsi_and_ > qyH9MjMBl66l4O3XA4PcqI> While PepsiCo declined to comment on the > matter, The Post cited three sources who confirmed the details of the > plan. > > " This is [CEO] Indra [Nooyi]'s attempt to take the company in a new > direction, " a source told the newspaper. > > PepsiCo spent $100 million less than Coca-Cola on soda advertising in > 2010 and diverted much of its marketing resources on a vast social media > campaign called the " Pepsi Refresh Project " that many claim stalled the > growth of the brand. However, PepsiCo came back swinging this year as > the soft drink giant launched the first new advertising campaign for its > flagship cola in three years, paid $60 million to sponsor the television > show " The X Factor, " and plans to air a number of ads during the Super > Bowl in 2012. > > Though PepsiCo is in the midst of planning a new strategic vision, some > of its board members are rapidly losing patience with Nooyi. PepsiCo's > share price has remained flat under Nooyi's five-year helm, while > Coca-Cola's stock has risen by 35 percent. Additionally, Nooyi has yet > to assemble a succession plan, a task made even more difficult with the > recent shuffling of marketing executives at the company. > <http://www.bevnet.com/news/news/2011/pepsico-shuffles-executive-deck-be > vnets-damore-interview> > > Nevertheless, Al Carey, who was named the chief executive of PepsiCo > Americas Beverages in September, expects a positive turn for PepsiCo as > the company will look to invest in its core drink brands and new > products during the coming year. > > " I'm optimistic that 2012 will show improvement, " Carey said at a recent > industry conference. > > > > > > S. Kalman PhD, RD, FACN > > Director, BD - Nutrition & Applied Clinical Trials > > Miami Research Associates > > 6141 Sunset Drive > > Suite 301 > > Miami, FL. 33143 > > Direct - > > Office ext. 5109 > > Fax > > Email: dkalman@... > > Web: www.miamiresearch.com > > > > Help Cure Crohn's & Colitis: Team Challenge > <http://www.active.com/donate/vegas11southfl/SFLDKalman> > > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 13, 2011 Report Share Posted December 13, 2011 Hmm, layoff workers so fewer people to afford/buy Pepsi products. Next step, tax the junk food <sarcasm> Raphaela > > > > http://www.bevnet.com/news/2011/ny-post-pepsi-will-lay-off-1000-employee > s-to-fund-new-marketing-initiatives?utm_source=BevNET.com%2C+Inc.+List & u > tm_campaign=2e2628d3ba-mailchimp & utm_medium=email > > > > > NY Post: Pepsi Will Lay Off 1,000 Employees to Fund New Marketing > Initiatives > > > Posted December 13, 2011 2:17 pm by Ray Latif > <http://www.bevnet.com/author/rlatif/> > > 0diggsdigg > > inShare <javascript:void(0);> 2 > > > > > <http://www.bevnet.com/news/2011/ny-post-pepsi-will-lay-off-1000-employe > es-to-fund-new-marketing-initiatives/attachment/pepsico-6/> After a year > in which Diet Coke surged past Pepsi as the third bestselling soft drink > in the U.S., PepsiCo will dramatically increase the size of its > marketing budget in 2012 and lay off more than 1,000 employees - > included some at its Purchase, N.Y. headquarters - to partially offset > the costs, according to The New York Post. > <http://www.nypost.com/p/news/business/indra_vision_promoting_pepsi_and_ > qyH9MjMBl66l4O3XA4PcqI> While PepsiCo declined to comment on the > matter, The Post cited three sources who confirmed the details of the > plan. > > " This is [CEO] Indra [Nooyi]'s attempt to take the company in a new > direction, " a source told the newspaper. > > PepsiCo spent $100 million less than Coca-Cola on soda advertising in > 2010 and diverted much of its marketing resources on a vast social media > campaign called the " Pepsi Refresh Project " that many claim stalled the > growth of the brand. However, PepsiCo came back swinging this year as > the soft drink giant launched the first new advertising campaign for its > flagship cola in three years, paid $60 million to sponsor the television > show " The X Factor, " and plans to air a number of ads during the Super > Bowl in 2012. > > Though PepsiCo is in the midst of planning a new strategic vision, some > of its board members are rapidly losing patience with Nooyi. PepsiCo's > share price has remained flat under Nooyi's five-year helm, while > Coca-Cola's stock has risen by 35 percent. Additionally, Nooyi has yet > to assemble a succession plan, a task made even more difficult with the > recent shuffling of marketing executives at the company. > <http://www.bevnet.com/news/news/2011/pepsico-shuffles-executive-deck-be > vnets-damore-interview> > > Nevertheless, Al Carey, who was named the chief executive of PepsiCo > Americas Beverages in September, expects a positive turn for PepsiCo as > the company will look to invest in its core drink brands and new > products during the coming year. > > " I'm optimistic that 2012 will show improvement, " Carey said at a recent > industry conference. > > > > > > S. Kalman PhD, RD, FACN > > Director, BD - Nutrition & Applied Clinical Trials > > Miami Research Associates > > 6141 Sunset Drive > > Suite 301 > > Miami, FL. 33143 > > Direct - > > Office ext. 5109 > > Fax > > Email: dkalman@... > > Web: www.miamiresearch.com > > > > Help Cure Crohn's & Colitis: Team Challenge > <http://www.active.com/donate/vegas11southfl/SFLDKalman> > > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted December 13, 2011 Report Share Posted December 13, 2011 Hmm, layoff workers so fewer people to afford/buy Pepsi products. Next step, tax the junk food <sarcasm> Raphaela > > > > http://www.bevnet.com/news/2011/ny-post-pepsi-will-lay-off-1000-employee > s-to-fund-new-marketing-initiatives?utm_source=BevNET.com%2C+Inc.+List & u > tm_campaign=2e2628d3ba-mailchimp & utm_medium=email > > > > > NY Post: Pepsi Will Lay Off 1,000 Employees to Fund New Marketing > Initiatives > > > Posted December 13, 2011 2:17 pm by Ray Latif > <http://www.bevnet.com/author/rlatif/> > > 0diggsdigg > > inShare <javascript:void(0);> 2 > > > > > <http://www.bevnet.com/news/2011/ny-post-pepsi-will-lay-off-1000-employe > es-to-fund-new-marketing-initiatives/attachment/pepsico-6/> After a year > in which Diet Coke surged past Pepsi as the third bestselling soft drink > in the U.S., PepsiCo will dramatically increase the size of its > marketing budget in 2012 and lay off more than 1,000 employees - > included some at its Purchase, N.Y. headquarters - to partially offset > the costs, according to The New York Post. > <http://www.nypost.com/p/news/business/indra_vision_promoting_pepsi_and_ > qyH9MjMBl66l4O3XA4PcqI> While PepsiCo declined to comment on the > matter, The Post cited three sources who confirmed the details of the > plan. > > " This is [CEO] Indra [Nooyi]'s attempt to take the company in a new > direction, " a source told the newspaper. > > PepsiCo spent $100 million less than Coca-Cola on soda advertising in > 2010 and diverted much of its marketing resources on a vast social media > campaign called the " Pepsi Refresh Project " that many claim stalled the > growth of the brand. However, PepsiCo came back swinging this year as > the soft drink giant launched the first new advertising campaign for its > flagship cola in three years, paid $60 million to sponsor the television > show " The X Factor, " and plans to air a number of ads during the Super > Bowl in 2012. > > Though PepsiCo is in the midst of planning a new strategic vision, some > of its board members are rapidly losing patience with Nooyi. PepsiCo's > share price has remained flat under Nooyi's five-year helm, while > Coca-Cola's stock has risen by 35 percent. Additionally, Nooyi has yet > to assemble a succession plan, a task made even more difficult with the > recent shuffling of marketing executives at the company. > <http://www.bevnet.com/news/news/2011/pepsico-shuffles-executive-deck-be > vnets-damore-interview> > > Nevertheless, Al Carey, who was named the chief executive of PepsiCo > Americas Beverages in September, expects a positive turn for PepsiCo as > the company will look to invest in its core drink brands and new > products during the coming year. > > " I'm optimistic that 2012 will show improvement, " Carey said at a recent > industry conference. > > > > > > S. Kalman PhD, RD, FACN > > Director, BD - Nutrition & Applied Clinical Trials > > Miami Research Associates > > 6141 Sunset Drive > > Suite 301 > > Miami, FL. 33143 > > Direct - > > Office ext. 5109 > > Fax > > Email: dkalman@... > > Web: www.miamiresearch.com > > > > Help Cure Crohn's & Colitis: Team Challenge > <http://www.active.com/donate/vegas11southfl/SFLDKalman> > > > > > > Quote Link to comment Share on other sites More sharing options...
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