RE: Fw: Fooducate Blog - The ADA Needs to Change More than just its Name

[Guest guest]

Very interesting

From: rd-usa [mailto:rd-usa ] On Behalf Of Carol

S. Casey

Sent: Sunday, September 25, 2011 5:37 PM

To: RD-USA; Consulting RD's

Subject: Fw: Fooducate Blog - The ADA Needs to Change More than just

its Name

Be patient with my typing, I am replying on my Blackberry.

Fooducate Blog - The ADA Needs to Change More than just its Name

Fooducate

///////////////////////////////////////////

The ADA Needs to Change More than just its Name

Posted: 25 Sep 2011 08:34 AM PDT

http://feedproxy.google.com/~r/Fooducate/~3/fZ3M7LSZCus/?utm_source=feedburner

<http://feedproxy.google.com/~r/Fooducate/~3/fZ3M7LSZCus/?utm_source=feedburner & \

utm_medium=email> & utm_medium=email

We are in San Diego this weekend, for the Food and Nutrition Conference and

Expo (FNCE), the annual conference bringing in 7000 dietitians for 4 days

of networking, education, and new product introductions.

The opening session yesterday afternoon, American Dietetic Association

(ADA) President Sylvia Escott-Stump announced that going forward the new

name of the organization will be the Academy of Nutrition and Dietetics.

Dont take the name change lightly, its been in use for 90 years, since

World War 1. Here is the rationale:

The name Academy of Nutrition and Dietetics promotes the strong science

background and academic expertise of our members, primarily registered

dietitians. Nutrition science underpins wellness, prevention and treatment,

she said.

An academy is a society of learned persons organized to advance science.

This term describes our organization and immediately emphasizes the

educational strength of our advice and expertise.

By adding nutrition to our name, we communicate our capacity for

translating nutrition science into healthier lifestyles for everyone.

Keeping dietetics supports our history as a food and science-based

profession. Thus, the Academy of Nutrition and Dietetics quickly and

accurately communicates our identity—who we are and what we do,

Escott-Stump said.

Whether planning nutritious meals for children in day-care centers or

schools, teaching individuals with diabetes about managing their blood

sugar or saving lives with complex nutritional interventions after surgery,

registered dietitians are the best qualified providers. The name change

communicates that we are the nutrition experts, she said.

There is definitely a logic in here, but in random discussions we had with

20 dietitians in the hours since the announcement, the response was

overwhelminglymeh. They dont think these changes will have any impact.

Some other ideas we have heard for a name change:

American Academy of (patriotism)

Academy of Food and Nutrition (drop the Diet word from the name, as it has

a negative connotation)

Many dietitians are not very happy with the way their profession is

perceived by the public, so in that sense a rebranding is necessary. And a

name change is certainly part of that, in some cases. Apple Computer

changes their name to Apple Inc when the iPod and iPhone started to take

off. But for the ADA to be relevant and successful in the coming decades,

has to do much more than change its name.

Here are Fooducates suggestions:

1. Drop the corporate sponsors. It will instantly put the organization at a

higher level of trust in consumer minds. Since only 10% of the ADAs budget

comes from corporate sponsors, this is not going to break the organization.

2. Target Consumers. The ADA excuse us, the AND is not where consumers

turn to for nutrition information. Hungry-Girl, Mens Health, and LiveStrong

get much more media attention, website visits, facebook fans, and twitter

followers than eatright.org. Heck, even this blog gets more trafic from

consumers than the ADAs website eatright.org. Yes, the ADA was formed to

service its 70,000 members. But there is so much more it can do by a total

rethink of its outreach to consumers.

Get Social, get mobile!

Create viral youtube videos!

Harness all the RDs that are currently tweeting and blogging and bring them

under your roof. (Look at Glam media or the Nutrition Blog Network)

Do it now.

3. Review the science. Many consumers, Fooducate readers included, have

taken issue with some of the evidence based science which is the core to

every recommendation coming from the organization. The most irritating

examples are the seal of approval for foods with artificial colors,

artificial sweeteners, and an assortment of other questionable ingredients.

True, most studies did not find them to cause health issues, but most

studies also did not find them to be 100% healthy. Its just that the

science is too complicated to reach conclusions with 100% certainty. As

parents, we dont want to feed our kids franken-foods and then 20 years

later learn that, oops, science made a mistake. If you think this is crazy,

think about the changes in recommendations over the years for margarine,

trans-fats, and saccharine.

In any case, we hope the AND heeds our advice, and to its many wonderful

members we wish success in their important mission.

Get Fooducated: iPhone App Android App RSS Subscription or Email

Subscription

--

You are subscribed to email updates from " Fooducate. "

To stop receiving these emails, you may unsubscribe now:

http://feedburner.google.com/fb/a/mailunsubscribe?k=Q7MB4PVgJyTUMi0TQeqjjdNHwds

Email delivery powered by Google.

Google Inc., 20 West Kinzie, Chicago IL USA 60610

[Guest guest]

I especially like your #2 bullet. and I dont think that " AND " is going to change

that. Name change is cosmetics. We needs a " complete makeover " from the inside

Merav Levi, RD, MS, CDN, CSGA dietitian, not the food police.

http://www.linkedin.com/in/meravlevi

" Life is not measured by the number of breath you take, but by the moments that

take your breath away. " - Carlin " People don't forget the truth, they just

become better in lying " (Revolutionary Road)

To: rd-usa ; dhcc@...

From: carolscasey@...

Date: Mon, 26 Sep 2011 00:37:28 +0000

Subject: Fw: Fooducate Blog - The ADA Needs to Change More than just

its Name

Be patient with my typing, I am replying on my Blackberry.

Fooducate Blog - The ADA Needs to Change More than just its Name

Fooducate

///////////////////////////////////////////

The ADA Needs to Change More than just its Name

Posted: 25 Sep 2011 08:34 AM PDT

http://feedproxy.google.com/~r/Fooducate/~3/fZ3M7LSZCus/?utm_source=feedburner & u\

tm_medium=email

We are in San Diego this weekend, for the Food and Nutrition Conference and

Expo (FNCE), the annual conference bringing in 7000 dietitians for 4 days

of networking, education, and new product introductions.

The opening session yesterday afternoon, American Dietetic Association

(ADA) President Sylvia Escott-Stump announced that going forward the new

name of the organization will be the Academy of Nutrition and Dietetics.

Dont take the name change lightly, its been in use for 90 years, since

World War 1. Here is the rationale:

The name Academy of Nutrition and Dietetics promotes the strong science

background and academic expertise of our members, primarily registered

dietitians. Nutrition science underpins wellness, prevention and treatment,

she said.

An academy is a society of learned persons organized to advance science.

This term describes our organization and immediately emphasizes the

educational strength of our advice and expertise.

By adding nutrition to our name, we communicate our capacity for

translating nutrition science into healthier lifestyles for everyone.

Keeping dietetics supports our history as a food and science-based

profession. Thus, the Academy of Nutrition and Dietetics quickly and

accurately communicates our identity—who we are and what we do,

Escott-Stump said.

Whether planning nutritious meals for children in day-care centers or

schools, teaching individuals with diabetes about managing their blood

sugar or saving lives with complex nutritional interventions after surgery,

registered dietitians are the best qualified providers. The name change

communicates that we are the nutrition experts, she said.

There is definitely a logic in here, but in random discussions we had with

20 dietitians in the hours since the announcement, the response was

overwhelminglymeh. They dont think these changes will have any impact.

Some other ideas we have heard for a name change:

American Academy of (patriotism)

Academy of Food and Nutrition (drop the Diet word from the name, as it has

a negative connotation)

Many dietitians are not very happy with the way their profession is

perceived by the public, so in that sense a rebranding is necessary. And a

name change is certainly part of that, in some cases. Apple Computer

changes their name to Apple Inc when the iPod and iPhone started to take

off. But for the ADA to be relevant and successful in the coming decades,

has to do much more than change its name.

Here are Fooducates suggestions:

1. Drop the corporate sponsors. It will instantly put the organization at a

higher level of trust in consumer minds. Since only 10% of the ADAs budget

comes from corporate sponsors, this is not going to break the organization.

2. Target Consumers. The ADA excuse us, the AND is not where consumers

turn to for nutrition information. Hungry-Girl, Mens Health, and LiveStrong

get much more media attention, website visits, facebook fans, and twitter

followers than eatright.org. Heck, even this blog gets more trafic from

consumers than the ADAs website eatright.org. Yes, the ADA was formed to

service its 70,000 members. But there is so much more it can do by a total

rethink of its outreach to consumers.

Get Social, get mobile!

Create viral youtube videos!

Harness all the RDs that are currently tweeting and blogging and bring them

under your roof. (Look at Glam media or the Nutrition Blog Network)

Do it now.

3. Review the science. Many consumers, Fooducate readers included, have

taken issue with some of the evidence based science which is the core to

every recommendation coming from the organization. The most irritating

examples are the seal of approval for foods with artificial colors,

artificial sweeteners, and an assortment of other questionable ingredients.

True, most studies did not find them to cause health issues, but most

studies also did not find them to be 100% healthy. Its just that the

science is too complicated to reach conclusions with 100% certainty. As

parents, we dont want to feed our kids franken-foods and then 20 years

later learn that, oops, science made a mistake. If you think this is crazy,

think about the changes in recommendations over the years for margarine,

trans-fats, and saccharine.

In any case, we hope the AND heeds our advice, and to its many wonderful

members we wish success in their important mission.

Get Fooducated: iPhone App Android App RSS Subscription or Email

Subscription

--

You are subscribed to email updates from " Fooducate. "

To stop receiving these emails, you may unsubscribe now:

http://feedburner.google.com/fb/a/mailunsubscribe?k=Q7MB4PVgJyTUMi0TQeqjjdNHwds

Email delivery powered by Google.

Google Inc., 20 West Kinzie, Chicago IL USA 60610

[Guest guest]

I especially like your #2 bullet. and I dont think that " AND " is going to change

that. Name change is cosmetics. We needs a " complete makeover " from the inside

Merav Levi, RD, MS, CDN, CSGA dietitian, not the food police.

http://www.linkedin.com/in/meravlevi

" Life is not measured by the number of breath you take, but by the moments that

take your breath away. " - Carlin " People don't forget the truth, they just

become better in lying " (Revolutionary Road)

To: rd-usa ; dhcc@...

From: carolscasey@...

Date: Mon, 26 Sep 2011 00:37:28 +0000

Subject: Fw: Fooducate Blog - The ADA Needs to Change More than just

its Name

Be patient with my typing, I am replying on my Blackberry.

Fooducate Blog - The ADA Needs to Change More than just its Name

Fooducate

///////////////////////////////////////////

The ADA Needs to Change More than just its Name

Posted: 25 Sep 2011 08:34 AM PDT

http://feedproxy.google.com/~r/Fooducate/~3/fZ3M7LSZCus/?utm_source=feedburner & u\

tm_medium=email

We are in San Diego this weekend, for the Food and Nutrition Conference and

Expo (FNCE), the annual conference bringing in 7000 dietitians for 4 days

of networking, education, and new product introductions.

The opening session yesterday afternoon, American Dietetic Association

(ADA) President Sylvia Escott-Stump announced that going forward the new

name of the organization will be the Academy of Nutrition and Dietetics.

Dont take the name change lightly, its been in use for 90 years, since

World War 1. Here is the rationale:

The name Academy of Nutrition and Dietetics promotes the strong science

background and academic expertise of our members, primarily registered

dietitians. Nutrition science underpins wellness, prevention and treatment,

she said.

An academy is a society of learned persons organized to advance science.

This term describes our organization and immediately emphasizes the

educational strength of our advice and expertise.

By adding nutrition to our name, we communicate our capacity for

translating nutrition science into healthier lifestyles for everyone.

Keeping dietetics supports our history as a food and science-based

profession. Thus, the Academy of Nutrition and Dietetics quickly and

accurately communicates our identity—who we are and what we do,

Escott-Stump said.

Whether planning nutritious meals for children in day-care centers or

schools, teaching individuals with diabetes about managing their blood

sugar or saving lives with complex nutritional interventions after surgery,

registered dietitians are the best qualified providers. The name change

communicates that we are the nutrition experts, she said.

There is definitely a logic in here, but in random discussions we had with

20 dietitians in the hours since the announcement, the response was

overwhelminglymeh. They dont think these changes will have any impact.

Some other ideas we have heard for a name change:

American Academy of (patriotism)

Academy of Food and Nutrition (drop the Diet word from the name, as it has

a negative connotation)

Many dietitians are not very happy with the way their profession is

perceived by the public, so in that sense a rebranding is necessary. And a

name change is certainly part of that, in some cases. Apple Computer

changes their name to Apple Inc when the iPod and iPhone started to take

off. But for the ADA to be relevant and successful in the coming decades,

has to do much more than change its name.

Here are Fooducates suggestions:

1. Drop the corporate sponsors. It will instantly put the organization at a

higher level of trust in consumer minds. Since only 10% of the ADAs budget

comes from corporate sponsors, this is not going to break the organization.

2. Target Consumers. The ADA excuse us, the AND is not where consumers

turn to for nutrition information. Hungry-Girl, Mens Health, and LiveStrong

get much more media attention, website visits, facebook fans, and twitter

followers than eatright.org. Heck, even this blog gets more trafic from

consumers than the ADAs website eatright.org. Yes, the ADA was formed to

service its 70,000 members. But there is so much more it can do by a total

rethink of its outreach to consumers.

Get Social, get mobile!

Create viral youtube videos!

Harness all the RDs that are currently tweeting and blogging and bring them

under your roof. (Look at Glam media or the Nutrition Blog Network)

Do it now.

3. Review the science. Many consumers, Fooducate readers included, have

taken issue with some of the evidence based science which is the core to

every recommendation coming from the organization. The most irritating

examples are the seal of approval for foods with artificial colors,

artificial sweeteners, and an assortment of other questionable ingredients.

True, most studies did not find them to cause health issues, but most

studies also did not find them to be 100% healthy. Its just that the

science is too complicated to reach conclusions with 100% certainty. As

parents, we dont want to feed our kids franken-foods and then 20 years

later learn that, oops, science made a mistake. If you think this is crazy,

think about the changes in recommendations over the years for margarine,

trans-fats, and saccharine.

In any case, we hope the AND heeds our advice, and to its many wonderful

members we wish success in their important mission.

Get Fooducated: iPhone App Android App RSS Subscription or Email

Subscription

--

You are subscribed to email updates from " Fooducate. "

To stop receiving these emails, you may unsubscribe now:

http://feedburner.google.com/fb/a/mailunsubscribe?k=Q7MB4PVgJyTUMi0TQeqjjdNHwds

Email delivery powered by Google.

Google Inc., 20 West Kinzie, Chicago IL USA 60610