Guest guest Posted January 26, 2012 Report Share Posted January 26, 2012 I respectfully disagree with them. I have had discussions with consumers who really feel they are giving themselves and children a healthy dessert. Of course I feel the Better Business Bureau usually lacks credibility. In other words, they " have lost their cookies " . On Thu, Jan 26, 2012 at 4:57 PM, Kalman wrote: > ** > > > http://www.narcpartners.org/nadcontent/pressdoc/5418PR.pdf > > NAD® News > For Immediate Release > Contact: Bean > > NAD FINDS SUNCORE CAN SUPPORT CERTAIN ADVERTISING CLAIMS FOR ITS 'WHONU?' > COOKIES > > New York, NY - Jan. 25, 2012 -The National Advertising Division of the > Council of Better Business > Bureaus has determined that Suncore Products, LLC, can support certain > advertising claims for the > company's " WhoNu? Nutrition Rich Cookies. " > > NAD, the advertising industry's self-regulatory forum, requested > substantiation for certain print, > internet and television claims made by the company, including: > > * " As much Fiber as a bowl of oatmeal. " > * " As much Calcium and Vitamin D as an 8 oz. glass of milk. " > * " As much Vitamin C as a cup of blueberries. " > * " As much Iron as a cup of spinach. " > * " As much Vitamin E as two cups of carrot juice. " > * " As much Vitamin B12 as a cup of cottage cheese and fruit. " > * " As much Vitamin A as an 8oz. glass of tomato juice. " > * " Each delicious 3-cookie serving has 3 grams of Fiber, is an excellent > source of Calcium, Iron, > Vitamins A, B12, C, D & E, and has a total of 20 essential vitamins and > minerals. " > > NAD also examined whether the advertising implied that eating a serving > size of WhoNu? Cookies > was equivalent to consuming the benchmark foods - a cup of blueberries, a > cup of spinach, a bowl > of oatmeal, a glass of milk, two cups of carrot juice, a cup of cottage > cheese and an 8 oz. glass of > tomato juice. > > In previous cases, NAD has expressed concern about advertising claims for > snack foods that make > direct comparisons to whole fruits or vegetables. In this case, NAD noted, > the advertiser avoided > such comparisons and clearly limited its claims to the nutrition supplied > by a vitamin or mineral. > Further, NAD noted, the advertiser refrained from expressly comparing > WhoNu? cookies to whole > fruits and vegetables, did not depict actual foods on its labels but > rather cartoonish sketches, did not > recommend its cookies as a substitute for healthy snacks, avoided making > health claims and clearly > identified the nutrient in the food that was being compared to the > advertiser's product. Accordingly, > NAD determined that consumers would not take away the message that a > serving of WhoNu? > cookies would provide the nutritional equivalence of each of the benchmark > foods depicted. NAD > found the advertiser could support the claims at issue. > > Suncore, in its advertiser's statement, said the company " supports NAD's > self-regulation efforts and > appreciates its careful consideration of this matter. " > > ### > NAD's inquiry was conducted under NAD/CARU/NARB Procedures for the > Voluntary Self-Regulation of > National Advertising. Details of the initial inquiry, NAD's decision, and > the advertiser's response will be > included in the next NAD/CARU Case Report. www.narcpartners.org< > http://www.narcpartners.org> > > S. Kalman PhD, RD, FACN > Director, BD - Nutrition & Applied Clinical Trials > Miami Research Associates > 6141 Sunset Drive > Suite 301 > Miami, FL. 33143 > Direct - > Office ext. 5109 > Fax > Email: dkalman@... > Web: www.miamiresearch.com<www.mraclinicalresearch.com/> > > Help Cure Crohn's & Colitis: Join Team Challenge< > http://www.active.com/donate/vegas11southfl/SFLDKalman>! > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 26, 2012 Report Share Posted January 26, 2012 It is interesting that where we are all fighting obesity in different arenas, that there will be support/market for that....I guess I spoke too soon:I called one of the supermarkets that listed on WhoNu website - apparently they " sold out " and will have more in 2 days. it is #.49/box and have a deal of 2 for $5 ! Wow (that was the Stop & Shop in Glendale, NY) I wonder who buys that. Panicky moms who would do anything to ensure the kids have enough " Vit C as Blueberries.... " ? However, as professionals, I would answer to that with education, education and....a side dish of more education: " yes - as much goodness as blueberries/spinach etc " BUT with additional fat, added sugar and sodium that naturally does not exist in the natural sources of goodness, and don't forget, with the price of as much as family meal Merav Levi, RD, MS, CDN, CSGA dietitian, not the food police. http://www.linkedin.com/in/meravlevi " Life is not measured by the number of breath you take, but by the moments that take your breath away. " - Carlin " People don't forget the truth, they just become better in lying " (Revolutionary Road) To: theissn ; nutritionnews ; rd-usa From: dkalman@... Date: Thu, 26 Jan 2012 21:57:05 +0000 Subject: NARC and Cookies http://www.narcpartners.org/nadcontent/pressdoc/5418PR.pdf NAD® News For Immediate Release Contact: Bean NAD FINDS SUNCORE CAN SUPPORT CERTAIN ADVERTISING CLAIMS FOR ITS 'WHONU?' COOKIES New York, NY - Jan. 25, 2012 -The National Advertising Division of the Council of Better Business Bureaus has determined that Suncore Products, LLC, can support certain advertising claims for the company's " WhoNu? Nutrition Rich Cookies. " NAD, the advertising industry's self-regulatory forum, requested substantiation for certain print, internet and television claims made by the company, including: * " As much Fiber as a bowl of oatmeal. " * " As much Calcium and Vitamin D as an 8 oz. glass of milk. " * " As much Vitamin C as a cup of blueberries. " * " As much Iron as a cup of spinach. " * " As much Vitamin E as two cups of carrot juice. " * " As much Vitamin B12 as a cup of cottage cheese and fruit. " * " As much Vitamin A as an 8oz. glass of tomato juice. " * " Each delicious 3-cookie serving has 3 grams of Fiber, is an excellent source of Calcium, Iron, Vitamins A, B12, C, D & E, and has a total of 20 essential vitamins and minerals. " NAD also examined whether the advertising implied that eating a serving size of WhoNu? Cookies was equivalent to consuming the benchmark foods - a cup of blueberries, a cup of spinach, a bowl of oatmeal, a glass of milk, two cups of carrot juice, a cup of cottage cheese and an 8 oz. glass of tomato juice. In previous cases, NAD has expressed concern about advertising claims for snack foods that make direct comparisons to whole fruits or vegetables. In this case, NAD noted, the advertiser avoided such comparisons and clearly limited its claims to the nutrition supplied by a vitamin or mineral. Further, NAD noted, the advertiser refrained from expressly comparing WhoNu? cookies to whole fruits and vegetables, did not depict actual foods on its labels but rather cartoonish sketches, did not recommend its cookies as a substitute for healthy snacks, avoided making health claims and clearly identified the nutrient in the food that was being compared to the advertiser's product. Accordingly, NAD determined that consumers would not take away the message that a serving of WhoNu? cookies would provide the nutritional equivalence of each of the benchmark foods depicted. NAD found the advertiser could support the claims at issue. Suncore, in its advertiser's statement, said the company " supports NAD's self-regulation efforts and appreciates its careful consideration of this matter. " ### NAD's inquiry was conducted under NAD/CARU/NARB Procedures for the Voluntary Self-Regulation of National Advertising. Details of the initial inquiry, NAD's decision, and the advertiser's response will be included in the next NAD/CARU Case Report. www.narcpartners.org<http://www.narcpartners.org> S. Kalman PhD, RD, FACN Director, BD - Nutrition & Applied Clinical Trials Miami Research Associates 6141 Sunset Drive Suite 301 Miami, FL. 33143 Direct - Office ext. 5109 Fax Email: dkalman@... Web: www.miamiresearch.com<www.mraclinicalresearch.com/> Help Cure Crohn's & Colitis: Join Team Challenge<http://www.active.com/donate/vegas11southfl/SFLDKalman>! Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 26, 2012 Report Share Posted January 26, 2012 They are sold out because they had a $1 off a box in Sunday's inserts. > > It is interesting that where we are all fighting obesity in different > arenas, that there will be support/market for that....I guess I spoke too > soon:I called one of the supermarkets that listed on WhoNu website - > apparently they " sold out " and will have more in 2 days. it is #.49/box and > have a deal of 2 for $5 ! Wow (that was the Stop & Shop in Glendale, NY) > I wonder who buys that. Panicky moms who would do anything to ensure the > kids have enough " Vit C as Blueberries.... " ? > However, as professionals, I would answer to that with education, > education and....a side dish of more education: " yes - as much goodness as > blueberries/spinach etc " BUT with additional fat, added sugar and sodium > that naturally does not exist in the natural sources of goodness, and don't > forget, with the price of as much as family meal > > Merav Levi, RD, MS, CDN, CSGA dietitian, not the food police. > http://www.linkedin.com/in/meravlevi > > " Life is not measured by the number of breath you take, but by the moments > that take your breath away. " - Carlin " People don't forget the truth, > they just become better in lying " (Revolutionary Road) > > > To: theissn ; nutritionnews ; > rd-usa > From: dkalman@... > Date: Thu, 26 Jan 2012 21:57:05 +0000 > Subject: NARC and Cookies > > > > > > > > > > > > > > > > > > > > > > > > > > > > > http://www.narcpartners.org/nadcontent/pressdoc/5418PR.pdf > > > > NAD® News > > For Immediate Release > > Contact: Bean > > > > NAD FINDS SUNCORE CAN SUPPORT CERTAIN ADVERTISING CLAIMS FOR ITS 'WHONU?' > COOKIES > > > > New York, NY - Jan. 25, 2012 -The National Advertising Division of the > Council of Better Business > > Bureaus has determined that Suncore Products, LLC, can support certain > advertising claims for the > > company's " WhoNu? Nutrition Rich Cookies. " > > > > NAD, the advertising industry's self-regulatory forum, requested > substantiation for certain print, > > internet and television claims made by the company, including: > > > > * " As much Fiber as a bowl of oatmeal. " > > * " As much Calcium and Vitamin D as an 8 oz. glass of milk. " > > * " As much Vitamin C as a cup of blueberries. " > > * " As much Iron as a cup of spinach. " > > * " As much Vitamin E as two cups of carrot juice. " > > * " As much Vitamin B12 as a cup of cottage cheese and fruit. " > > * " As much Vitamin A as an 8oz. glass of tomato juice. " > > * " Each delicious 3-cookie serving has 3 grams of Fiber, is an excellent > source of Calcium, Iron, > > Vitamins A, B12, C, D & E, and has a total of 20 essential vitamins and > minerals. " > > > > NAD also examined whether the advertising implied that eating a serving > size of WhoNu? Cookies > > was equivalent to consuming the benchmark foods - a cup of blueberries, a > cup of spinach, a bowl > > of oatmeal, a glass of milk, two cups of carrot juice, a cup of cottage > cheese and an 8 oz. glass of > > tomato juice. > > > > In previous cases, NAD has expressed concern about advertising claims for > snack foods that make > > direct comparisons to whole fruits or vegetables. In this case, NAD > noted, the advertiser avoided > > such comparisons and clearly limited its claims to the nutrition supplied > by a vitamin or mineral. > > Further, NAD noted, the advertiser refrained from expressly comparing > WhoNu? cookies to whole > > fruits and vegetables, did not depict actual foods on its labels but > rather cartoonish sketches, did not > > recommend its cookies as a substitute for healthy snacks, avoided making > health claims and clearly > > identified the nutrient in the food that was being compared to the > advertiser's product. Accordingly, > > NAD determined that consumers would not take away the message that a > serving of WhoNu? > > cookies would provide the nutritional equivalence of each of the benchmark > foods depicted. NAD > > found the advertiser could support the claims at issue. > > > > Suncore, in its advertiser's statement, said the company " supports NAD's > self-regulation efforts and > > appreciates its careful consideration of this matter. " > > > > ### > > NAD's inquiry was conducted under NAD/CARU/NARB Procedures for the > Voluntary Self-Regulation of > > National Advertising. Details of the initial inquiry, NAD's decision, and > the advertiser's response will be > > included in the next NAD/CARU Case Report. www.narcpartners.org< > http://www.narcpartners.org> > > > > S. Kalman PhD, RD, FACN > > Director, BD - Nutrition & Applied Clinical Trials > > Miami Research Associates > > 6141 Sunset Drive > > Suite 301 > > Miami, FL. 33143 > > Direct - > > Office ext. 5109 > > Fax > > Email: dkalman@... > > Web: www.miamiresearch.com<www.mraclinicalresearch.com/> > > > > Help Cure Crohn's & Colitis: Join Team Challenge< > http://www.active.com/donate/vegas11southfl/SFLDKalman>! > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 26, 2012 Report Share Posted January 26, 2012 Interesting. By the way - I had a typo. It's $3.49 not .49 Merav Levi, RD, MS, CDN, CSG Sent from my iPhone > They are sold out because they had a $1 off a box in Sunday's inserts. > > > > > > > It is interesting that where we are all fighting obesity in different > > arenas, that there will be support/market for that....I guess I spoke too > > soon:I called one of the supermarkets that listed on WhoNu website - > > apparently they " sold out " and will have more in 2 days. it is #.49/box and > > have a deal of 2 for $5 ! Wow (that was the Stop & Shop in Glendale, NY) > > I wonder who buys that. Panicky moms who would do anything to ensure the > > kids have enough " Vit C as Blueberries.... " ? > > However, as professionals, I would answer to that with education, > > education and....a side dish of more education: " yes - as much goodness as > > blueberries/spinach etc " BUT with additional fat, added sugar and sodium > > that naturally does not exist in the natural sources of goodness, and don't > > forget, with the price of as much as family meal > > > > Merav Levi, RD, MS, CDN, CSGA dietitian, not the food police. > > http://www.linkedin.com/in/meravlevi > > > > " Life is not measured by the number of breath you take, but by the moments > > that take your breath away. " - Carlin " People don't forget the truth, > > they just become better in lying " (Revolutionary Road) > > > > > > To: theissn ; nutritionnews ; > > rd-usa > > From: dkalman@... > > Date: Thu, 26 Jan 2012 21:57:05 +0000 > > Subject: NARC and Cookies > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > http://www.narcpartners.org/nadcontent/pressdoc/5418PR.pdf > > > > > > > > NAD® News > > > > For Immediate Release > > > > Contact: Bean > > > > > > > > NAD FINDS SUNCORE CAN SUPPORT CERTAIN ADVERTISING CLAIMS FOR ITS 'WHONU?' > > COOKIES > > > > > > > > New York, NY - Jan. 25, 2012 -The National Advertising Division of the > > Council of Better Business > > > > Bureaus has determined that Suncore Products, LLC, can support certain > > advertising claims for the > > > > company's " WhoNu? Nutrition Rich Cookies. " > > > > > > > > NAD, the advertising industry's self-regulatory forum, requested > > substantiation for certain print, > > > > internet and television claims made by the company, including: > > > > > > > > * " As much Fiber as a bowl of oatmeal. " > > > > * " As much Calcium and Vitamin D as an 8 oz. glass of milk. " > > > > * " As much Vitamin C as a cup of blueberries. " > > > > * " As much Iron as a cup of spinach. " > > > > * " As much Vitamin E as two cups of carrot juice. " > > > > * " As much Vitamin B12 as a cup of cottage cheese and fruit. " > > > > * " As much Vitamin A as an 8oz. glass of tomato juice. " > > > > * " Each delicious 3-cookie serving has 3 grams of Fiber, is an excellent > > source of Calcium, Iron, > > > > Vitamins A, B12, C, D & E, and has a total of 20 essential vitamins and > > minerals. " > > > > > > > > NAD also examined whether the advertising implied that eating a serving > > size of WhoNu? Cookies > > > > was equivalent to consuming the benchmark foods - a cup of blueberries, a > > cup of spinach, a bowl > > > > of oatmeal, a glass of milk, two cups of carrot juice, a cup of cottage > > cheese and an 8 oz. glass of > > > > tomato juice. > > > > > > > > In previous cases, NAD has expressed concern about advertising claims for > > snack foods that make > > > > direct comparisons to whole fruits or vegetables. In this case, NAD > > noted, the advertiser avoided > > > > such comparisons and clearly limited its claims to the nutrition supplied > > by a vitamin or mineral. > > > > Further, NAD noted, the advertiser refrained from expressly comparing > > WhoNu? cookies to whole > > > > fruits and vegetables, did not depict actual foods on its labels but > > rather cartoonish sketches, did not > > > > recommend its cookies as a substitute for healthy snacks, avoided making > > health claims and clearly > > > > identified the nutrient in the food that was being compared to the > > advertiser's product. Accordingly, > > > > NAD determined that consumers would not take away the message that a > > serving of WhoNu? > > > > cookies would provide the nutritional equivalence of each of the benchmark > > foods depicted. NAD > > > > found the advertiser could support the claims at issue. > > > > > > > > Suncore, in its advertiser's statement, said the company " supports NAD's > > self-regulation efforts and > > > > appreciates its careful consideration of this matter. " > > > > > > > > ### > > > > NAD's inquiry was conducted under NAD/CARU/NARB Procedures for the > > Voluntary Self-Regulation of > > > > National Advertising. Details of the initial inquiry, NAD's decision, and > > the advertiser's response will be > > > > included in the next NAD/CARU Case Report. www.narcpartners.org< > > http://www.narcpartners.org> > > > > > > > > S. Kalman PhD, RD, FACN > > > > Director, BD - Nutrition & Applied Clinical Trials > > > > Miami Research Associates > > > > 6141 Sunset Drive > > > > Suite 301 > > > > Miami, FL. 33143 > > > > Direct - > > > > Office ext. 5109 > > > > Fax > > > > Email: dkalman@... > > > > Web: www.miamiresearch.com<www.mraclinicalresearch.com/> > > > > > > > > Help Cure Crohn's & Colitis: Join Team Challenge< > > http://www.active.com/donate/vegas11southfl/SFLDKalman>! > > > > > > > > Quote Link to comment Share on other sites More sharing options...
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