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NAD® News

For Immediate Release

Contact: Bean

NAD FINDS SUNCORE CAN SUPPORT CERTAIN ADVERTISING CLAIMS FOR ITS 'WHONU?'

COOKIES

New York, NY - Jan. 25, 2012 -The National Advertising Division of the Council

of Better Business

Bureaus has determined that Suncore Products, LLC, can support certain

advertising claims for the

company's " WhoNu? Nutrition Rich Cookies. "

NAD, the advertising industry's self-regulatory forum, requested substantiation

for certain print,

internet and television claims made by the company, including:

* " As much Fiber as a bowl of oatmeal. "

* " As much Calcium and Vitamin D as an 8 oz. glass of milk. "

* " As much Vitamin C as a cup of blueberries. "

* " As much Iron as a cup of spinach. "

* " As much Vitamin E as two cups of carrot juice. "

* " As much Vitamin B12 as a cup of cottage cheese and fruit. "

* " As much Vitamin A as an 8oz. glass of tomato juice. "

* " Each delicious 3-cookie serving has 3 grams of Fiber, is an excellent source

of Calcium, Iron,

Vitamins A, B12, C, D & E, and has a total of 20 essential vitamins and

minerals. "

NAD also examined whether the advertising implied that eating a serving size of

WhoNu? Cookies

was equivalent to consuming the benchmark foods - a cup of blueberries, a cup of

spinach, a bowl

of oatmeal, a glass of milk, two cups of carrot juice, a cup of cottage cheese

and an 8 oz. glass of

tomato juice.

In previous cases, NAD has expressed concern about advertising claims for snack

foods that make

direct comparisons to whole fruits or vegetables. In this case, NAD noted, the

advertiser avoided

such comparisons and clearly limited its claims to the nutrition supplied by a

vitamin or mineral.

Further, NAD noted, the advertiser refrained from expressly comparing WhoNu?

cookies to whole

fruits and vegetables, did not depict actual foods on its labels but rather

cartoonish sketches, did not

recommend its cookies as a substitute for healthy snacks, avoided making health

claims and clearly

identified the nutrient in the food that was being compared to the advertiser's

product. Accordingly,

NAD determined that consumers would not take away the message that a serving of

WhoNu?

cookies would provide the nutritional equivalence of each of the benchmark foods

depicted. NAD

found the advertiser could support the claims at issue.

Suncore, in its advertiser's statement, said the company " supports NAD's

self-regulation efforts and

appreciates its careful consideration of this matter. "

###

NAD's inquiry was conducted under NAD/CARU/NARB Procedures for the Voluntary

Self-Regulation of

National Advertising. Details of the initial inquiry, NAD's decision, and the

advertiser's response will be

included in the next NAD/CARU Case Report.

www.narcpartners.org<http://www.narcpartners.org>

S. Kalman PhD, RD, FACN

Director, BD - Nutrition & Applied Clinical Trials

Miami Research Associates

6141 Sunset Drive

Suite 301

Miami, FL. 33143

Direct -

Office ext. 5109

Fax

Email: dkalman@...

Web: www.miamiresearch.com<www.mraclinicalresearch.com/>

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