Re: Coca-Cola eyes up Kvass

[Guest guest]

You know, I wonder how much this Kvass resembles that

of traditional Kvass. I have got Kvass from a Russian

store here that imports it from Russia. I can't think

of the name right now, but it is alleged to be the

most popular kvass in Russia. Thing is, it appears to

be made from a concentrate. It does indeed taste a

lot like a soft drink. I even had co-workers taste of

it and they agreed.

Anyway, with Kombucha going at $2.99 for 16 oz bottle,

sounds like one of you enterprising types could make

some money with this one.

-

--- joanhulvey <joanhulvey@...> wrote:

>

> http://www.russiatoday.ru/news/news/11281

>

> July 23, 2007, 10:43

> Coca-Cola eyes up Kvass

> Coca-Cola is reported to have plans to enter the

> Russian kvass

> market. Production of the traditional local

> beverage, Kvass has

> become one of the fastest-growing soft drinks

> sectors in the country.

>

> Coca-Cola is reported to have plans to start

> producing kvass - a

> traditional Russian drink.

>

> The company has turned to domestic producers to

> explore options on

> how best to do this.

>

> One of the most popular drinks in Russia, kvass is a

> treat enjoyed

> by all generations.

>

> And now Coca-Cola is looking to enter the lucrative

> Russian kvass

> market.

>

> Greek-based Coca-Cola HBC has already invested US$

> 1.5 BLN in

> Russia, with 14 production plants and 60

> distribution centers,

> handling soft drinks, juices and water.

>

> Moving into kvass would be a new step and talks are

> reported to be

> underway with a number of established kvass

> producers, to make the

> venture a success.

>

> " The Russian soft drinks market - it's big and it's

> growing. Kvass

> is really the fastest growing sub-segment within

> soft drinks

> category. Last year, according to our data

> estimates, it grew more

> than 40%. And we expect further growth of up to 50%

> this year, "

> commented Andrey Sterlin, Managing Director,

> Business Analytica,

> Moscow.

>

> Coca-Cola says the company will not be entering the

> kvass market

> this year, but it has reportedly registered three

> new brands with

> the Russian patent office.

>

> " Coca-Cola has over 300 brands registered in Russia,

> including kvass-

> flavoured Fruk-time. Kvass is a national Russian

> drink, and as far

> as I can recall, a foreign company has never

> attempted to enter the

> market with its own version of kvass. Time will tell

> how successful

> Coca-Cola can be, " added Nikolay Bogdanov, Partner,

> Gorodissky &

> Partners, Moscow.

>

>

>

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[Guest guest]

I grew up in Russia drinking homemade kvass my grandma used to make. It's

different

than the recepie they have in NT book, but it's the same principal of fermented

beverage.

That kind of kvass doesn't have anything to do with the kvass they sell

comercially in

Russia - which is proccessed, sugary drink that doesn't have any nutritional

value. I'm not

even sure why it's called that. Just consider it a " soft drink with a Russian

name " - exotic

sounding, but still a coke.

Elena

>

>

> http://www.russiatoday.ru/news/news/11281

>

> July 23, 2007, 10:43

> Coca-Cola eyes up Kvass

> Coca-Cola is reported to have plans to enter the Russian kvass

> market. Production of the traditional local beverage, Kvass has

> become one of the fastest-growing soft drinks sectors in the country.

>

> Coca-Cola is reported to have plans to start producing kvass - a

> traditional Russian drink.

>

> The company has turned to domestic producers to explore options on

> how best to do this.

>

> One of the most popular drinks in Russia, kvass is a treat enjoyed

> by all generations.

>

> And now Coca-Cola is looking to enter the lucrative Russian kvass

> market.

>

> Greek-based Coca-Cola HBC has already invested US$ 1.5 BLN in

> Russia, with 14 production plants and 60 distribution centers,

> handling soft drinks, juices and water.

>

> Moving into kvass would be a new step and talks are reported to be

> underway with a number of established kvass producers, to make the

> venture a success.

>

> " The Russian soft drinks market - it's big and it's growing. Kvass

> is really the fastest growing sub-segment within soft drinks

> category. Last year, according to our data estimates, it grew more

> than 40%. And we expect further growth of up to 50% this year, "

> commented Andrey Sterlin, Managing Director, Business Analytica,

> Moscow.

>

> Coca-Cola says the company will not be entering the kvass market

> this year, but it has reportedly registered three new brands with

> the Russian patent office.

>

> " Coca-Cola has over 300 brands registered in Russia, including kvass-

> flavoured Fruk-time. Kvass is a national Russian drink, and as far

> as I can recall, a foreign company has never attempted to enter the

> market with its own version of kvass. Time will tell how successful

> Coca-Cola can be, " added Nikolay Bogdanov, Partner, Gorodissky &

> Partners, Moscow.

>

[Guest guest]

I am sure Coca Cola is based on the same thing -- a bastardization of

traditional naturally fermented soft drinks.

I never understood their slogan before, " Coke - it's the real thing. "

I thought they were just referring to their rivalry with Pepsi. Now I

understand what it means. They are trying to say that Coke is real

soda -- which of course it isn't.

Ann Marie

[Guest guest]

Elena, could you share your grandma's recipe?

> I grew up in Russia drinking homemade kvass my grandma used to make.

It's different

> than the recepie they have in NT book, but it's the same principal

of fermented beverage.

[Guest guest]

--- Elena <elena.forums@...> wrote:

> That kind of kvass doesn't have anything to do with

> the kvass they sell comercially in

> Russia - which is proccessed, sugary drink that

> doesn't have any nutritional value. I'm not

> even sure why it's called that. Just consider it a

> " soft drink with a Russian name " - exotic

> sounding, but still a coke.

Elena, thanks for clarifying this for me. I was a

little suspicious of it and now won't ever buy that

fake bottled stuff again.

-

Things fall apart; the center cannot hold;

Mere anarchy is loosed upon the world,

The blood-dimmed tide is loosed, and everywhere

The ceremony of innocence is drowned;

The best lack all conviction, while the worst

Are full of passionate intensity.

-WB Yeats

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[Guest guest]

Unfortunately my grandma died before I got interested in all the health foods

and I didn't

get any recepies from her. I remember she used to make absolutely incredible

fermented

veggies - cabbage, pickles, tomatoes, etc - yum. Someday I will go back to

Russia and will

try to find good foods like that.

As for kvass, I remember she used some kind of a starter (whey? yeast? I don't

know),

some old rye or wheat bread or bread crumbs, water and I think there was

something else,

but I don't remember. She would let it sit for a few days on the windowsill. It

would come

out smelling like fresh bread and a little sour and just a tiny bit bubbly. As

kids we would

add a teaspoon of honey - it was deliscious!

That's all I can remember, sorry...

Elena

>

> Elena, could you share your grandma's recipe?

>

> > I grew up in Russia drinking homemade kvass my grandma used to make.

> It's different

> > than the recepie they have in NT book, but it's the same principal

> of fermented beverage.

>