Re: Marketing question, PT Lists

[Guest guest]

Lori,

This is an excellent idea and my clinic has faced the same issue. You do

need to be very careful as we had a " blow up " about just this issue. My

marketing person " assumed " that the physician's office would be receptive to

our help and offered to reprint the handouts at no cost to the physician's

office. She thought we would be providing a valuable service.

Unfortunately, you may have noticed that some physicians tend to have a case

of the God complex. Our offer was perceived as a reflection on the aptitude

of the physician's staff and we were scolded to mind our own business.

After I took a marketing course I learned what we had done wrong. When you

provide

materials to a referral source, such as prescription pads, protocols, or

referral lists, there is a right way and a wrong way to do it. People tend

to push away things that are offered to them and tend to want things they

think they can't have.

Rob Jordan, PT, MPT, GCS, OCS

_____

From: PTManager [mailto:PTManager ] On Behalf

Of Holistic Physical Therapy

Sent: Monday, June 23, 2008 12:34 PM

To: PTManager

Subject: Marketing question, PT Lists

Dear Group,

We have some orthopedic doctors in the area that provide an information

sheet to their patient. On the list is the local PT clinics name, location,

and phone number usually in alphabetical order. Our name is not consistently

on the list. Also on the list are places that have closed or out of the

area. Another note is we have 3 phone books and only one of them is

consistently correct. Patients would have accurate information with the

list. We were thinking about getting together with other PT clinics to

defray the cost of printing these list and giving them to the doctor's staff

to hand out. The staff would not have to worry about keeping the lists

updated or pay for them. The benefit to us is to be consistently on the list

with out calling and reminding the office staff to put us on. Is this

violating any regulations? Has anyone tried this? Can any one comment on

this idea?

Lori

Office Manager,

Holistic Physical Therapy LLC,

S. Lauer, PT/Owner

APTA, MPTA, PPS Member

Monroe, MI

HPTLLCYahoo (DOT) <mailto:HPTLLC%40Yahoo.com> com

[Guest guest]

Hi Rob,

 

What did you learn from the marketing course on how to correctly offer script

pads etc without offending the doctor's office?

 

Thanks for any feedback.

 

Yunker, PT

American Health and Rehab

Fort Lauderdale, Fl  33308

Subject: RE: Marketing question, PT Lists

To: PTManager

Date: Monday, June 23, 2008, 5:22 PM

Lori,

This is an excellent idea and my clinic has faced the same issue. You do

need to be very careful as we had a " blow up " about just this issue. My

marketing person " assumed " that the physician's office would be receptive to

our help and offered to reprint the handouts at no cost to the physician's

office. She thought we would be providing a valuable service.

Unfortunately, you may have noticed that some physicians tend to have a case

of the God complex. Our offer was perceived as a reflection on the aptitude

of the physician's staff and we were scolded to mind our own business.

After I took a marketing course I learned what we had done wrong. When you

provide

materials to a referral source, such as prescription pads, protocols, or

referral lists, there is a right way and a wrong way to do it. People tend

to push away things that are offered to them and tend to want things they

think they can't have.

Rob Jordan, PT, MPT, GCS, OCS

_____

From: PTManager@yahoogrou ps.com [mailto:PTManager@yahoogrou ps.com] On Behalf

Of Holistic Physical Therapy

Sent: Monday, June 23, 2008 12:34 PM

To: PTManager@yahoogrou ps.com

Subject: Marketing question, PT Lists

Dear Group,

We have some orthopedic doctors in the area that provide an information

sheet to their patient. On the list is the local PT clinics name, location,

and phone number usually in alphabetical order. Our name is not consistently

on the list. Also on the list are places that have closed or out of the

area. Another note is we have 3 phone books and only one of them is

consistently correct. Patients would have accurate information with the

list. We were thinking about getting together with other PT clinics to

defray the cost of printing these list and giving them to the doctor's staff

to hand out. The staff would not have to worry about keeping the lists

updated or pay for them. The benefit to us is to be consistently on the list

with out calling and reminding the office staff to put us on. Is this

violating any regulations? Has anyone tried this? Can any one comment on

this idea?

Lori

Office Manager,

Holistic Physical Therapy LLC,

S. Lauer, PT/Owner

APTA, MPTA, PPS Member

Monroe, MI

HPTLLCYahoo (DOT) <mailto:HPTLLC% 40Yahoo.com> com

[Guest guest]

The Referral Source Management workshop is a two day course which

takes you step by step through this process. Every time you market a

physician, you are attempting to get a product. In the end you want to

get referrals, but initially, all you want is to have the receptionist

recognize you and welcome you into the office. Each step of the

marketing process has a specific product. The objective is to go in,

get the product you want, and get out--all in two minutes or less.

Regerding RX pads or handouts, you have to create a reach from the

physician's office. If you fail to do so, they will resent it. I

can't really teach you the course by email, but I would encourage you

to check it out. Call Measurable Solutions at .

Rob Jordan, PT, MPT, GCS, OCS

Sent from my iPhone

> Hi Rob,

>

> What did you learn from the marketing course on how to correctly

> offer script pads etc without offending the doctor's office?

>

> Thanks for any feedback.

>

> Yunker, PT

> American Health and Rehab

> Fort Lauderdale, Fl 33308

>

>

>

>

> Subject: RE: Marketing question, PT Lists

> To: PTManager

> Date: Monday, June 23, 2008, 5:22 PM

>

> Lori,

>

> This is an excellent idea and my clinic has faced the same issue.

> You do

> need to be very careful as we had a " blow up " about just this issue.

> My

> marketing person " assumed " that the physician's office would be

> receptive to

> our help and offered to reprint the handouts at no cost to the

> physician's

> office. She thought we would be providing a valuable service.

> Unfortunately, you may have noticed that some physicians tend to

> have a case

> of the God complex. Our offer was perceived as a reflection on the

> aptitude

> of the physician's staff and we were scolded to mind our own business.

> After I took a marketing course I learned what we had done wrong.

> When you provide

> materials to a referral source, such as prescription pads,

> protocols, or

> referral lists, there is a right way and a wrong way to do it.

> People tend

> to push away things that are offered to them and tend to want things

> they

> think they can't have.

> Rob Jordan, PT, MPT, GCS, OCS

>

> _____

>

> From: PTManager@yahoogrou ps.com [mailto:PTManager@yahoogrou ps.com]

> On Behalf

> Of Holistic Physical Therapy

> Sent: Monday, June 23, 2008 12:34 PM

> To: PTManager@yahoogrou ps.com

> Subject: Marketing question, PT Lists

>

> Dear Group,

>

> We have some orthopedic doctors in the area that provide an

> information

> sheet to their patient. On the list is the local PT clinics name,

> location,

> and phone number usually in alphabetical order. Our name is not

> consistently

> on the list. Also on the list are places that have closed or out of

> the

> area. Another note is we have 3 phone books and only one of them is

> consistently correct. Patients would have accurate information with

> the

> list. We were thinking about getting together with other PT clinics to

> defray the cost of printing these list and giving them to the

> doctor's staff

> to hand out. The staff would not have to worry about keeping the lists

> updated or pay for them. The benefit to us is to be consistently on

> the list

> with out calling and reminding the office staff to put us on. Is this

> violating any regulations? Has anyone tried this? Can any one

> comment on

> this idea?

>

> Lori

> Office Manager,

> Holistic Physical Therapy LLC,

> S. Lauer, PT/Owner

> APTA, MPTA, PPS Member

> Monroe, MI

> HPTLLCYahoo (DOT) <mailto:HPTLLC% 40Yahoo.com> com

>

>