Have a Condom Ringtone on Your Mobile Phone !

[Guest guest]

Condom ringtone launched in India

19-Aug-2008 15:35 hrs

A cellphone ringtone that chants " condom, condom! " has been launched

in India to promote safe sex and tackle the growing HIV/AIDS

epidemic.

The " condom a cappella " has been designed to break down Indians'

reluctance to discuss condom use and to make wearing a condom more

acceptable.

Organisers of the campaign, funded by the foundation set up by

Microsoft mogul Bill Gates and his wife Melinda, hope the ringtone

will become a craze among young Indians.

About 2.5 million people live with HIV in India, said the BBC World

Service Trust, the charity behind the ringtone, which was released

this month. It can be downloaded at condomcondom.org.

" Ringtones have become such personal statements that a specially

created condom ringtone seemed just the right way of combining a

practical message with a fun approach, " said Radharani Mitra,

creative director of the BBC World Service Trust.

" The idea is to tackle the inhibitions and taboos that can be

associated with condoms. "

India is the world's fastest-growing mobile telephone market with 270

million users according to the latest official figures, up 57 percent

in just one year. — AFP

http://www.todayonline.com/articles/271737.asp