RE: RE: Marketing to Physicians

April 4, 2011

, Respectfully, I still do not feel you are getting the point. If you

push forward just to be correct, it might not positively impact your practice.

Take the high road and prove you are the better practitioner. In agreeing with

the earlier posts, you can't just bring lunch for a single physician. How much

more would if have cost you to bring lunch to the office? In the long run, if

presented appropriately, then the investment would have been well worth it.

Unfortunately, lunch is the price of admission to the game. You can choose to

play the game or choose an alternate means of play Best regards, Mike Connors,

PT, DPTVP-OpsProActive PTHouston, TX

----- RE: RE: Marketing to Physicians

Date: Mon, 04 Apr 2011 12:04:15 -0700

who knowingly and willfully solicits, receives, offers or pays

remuneration in cash or in kind to induce, or in return for:

A. Referring an individual to a person for the furnishing, or

arranging for the furnishing, of any item or service payable under the

Medicare or Medicaid program; or

B. Purchasing, leasing or ordering , or arranging for or

recommending purchasing, leasing or ordering, any goods, facility,

service or item payable under the Medicare or Medicaid program.

Violators are subject to criminal penalties, or exclusion from

participation in the Medicare and Medicaid programs, or both. "

The AMA has it's own ethics guidelines: See

Most of the regulation is aimed at device and drug manufacturers, but

certainly could apply to physicians and/or therapy practices who have

developed referral relationships based on what the therapy practice does

for the physician practice.

Trust your nose.

Bob Perlson

Director, Rehabilitation Service

Rogue Valley Medical Center

Medford, OR

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