personal trainer advertising

[Guest guest]

Group,

I just got a postcard in the mail that is an advertisement for a

personal trainer (in Alabama) that offer training for ostoporosis

specifically.

There is no mention of physical therapy or rehabilitation, but the

condition is mentioned specifically.

Not to sound too territorial, but can a personal trainer " target "

anything besides weightloss, fitness, and general health benefits?

I happen to know the trainer and feel she and her staff are generally

good at what they do and do no harm, but it is too late (since the

fliers are already out) to protect her in the event that this is not

appropriate advertisement.

Any advice would be happily received.

Thank you,

Lane

Lane Blondheim, PT, MT

Active Health and Rehab

Montgomery, AL

[Guest guest]

I would report this advertising to your states physical therapy board of

examiners and they might be able to direct you further.

Thanks,

Barker F. II

Clinical Director

" If you can dream it, you can do it " Walt Disney

" Things may come to those who wait, but only the things left by those who

hustle. " Abe Lincoln

" Don't procrastinate, Act today- " The Fierce Urgency of Now " Dr,

Luther King

" Now is the only time you own. Adapt, Improvise & Overcome " . Unknown "

" Some people come into our lives and quickly go. Some stay for a while and

leave footprints on our hearts. And we are never, ever the same. " Unknown

P.O. Box 342348

1927 Lohmans Crossing, Suite 100

Austin, TX 78734

-Office Tel.

- Office Fax

- Mobile

www.lakewayaquatics.com <http://www.lakewayaquatics.com/>

This email and any files transmitted with it may contain PRIVILEGED or

CONFIDENTIAL information and may be read or used only by the intended

recipient. If you are not the intended recipient of the email or any of its

attachments, please be advised that you have received this email in error

and that any use, dissemination, distribution, forwarding, printing, or

copying of this email or any attached files is strictly prohibited. If you

have received this email in error, please immediately purge it and all

attachments and notify the sender by reply email or contact the sender at

the number listed.

_____

From: PTManager [mailto:PTManager ] On Behalf

Of Lane Blondheim

Sent: Saturday, November 22, 2008 6:20 PM

To: PTManager

Subject: personal trainer advertising

Group,

I just got a postcard in the mail that is an advertisement for a

personal trainer (in Alabama) that offer training for ostoporosis

specifically.

There is no mention of physical therapy or rehabilitation, but the

condition is mentioned specifically.

Not to sound too territorial, but can a personal trainer " target "

anything besides weightloss, fitness, and general health benefits?

I happen to know the trainer and feel she and her staff are generally

good at what they do and do no harm, but it is too late (since the

fliers are already out) to protect her in the event that this is not

appropriate advertisement.

Any advice would be happily received.

Thank you,

Lane

Lane Blondheim, PT, MT

Active Health and Rehab

Montgomery, AL

[Guest guest]

I would report this advertising to your states physical therapy board of

examiners and they might be able to direct you further.

Thanks,

Barker F. II

Clinical Director

" If you can dream it, you can do it " Walt Disney

" Things may come to those who wait, but only the things left by those who

hustle. " Abe Lincoln

" Don't procrastinate, Act today- " The Fierce Urgency of Now " Dr,

Luther King

" Now is the only time you own. Adapt, Improvise & Overcome " . Unknown "

" Some people come into our lives and quickly go. Some stay for a while and

leave footprints on our hearts. And we are never, ever the same. " Unknown

P.O. Box 342348

1927 Lohmans Crossing, Suite 100

Austin, TX 78734

-Office Tel.

- Office Fax

- Mobile

www.lakewayaquatics.com <http://www.lakewayaquatics.com/>

This email and any files transmitted with it may contain PRIVILEGED or

CONFIDENTIAL information and may be read or used only by the intended

recipient. If you are not the intended recipient of the email or any of its

attachments, please be advised that you have received this email in error

and that any use, dissemination, distribution, forwarding, printing, or

copying of this email or any attached files is strictly prohibited. If you

have received this email in error, please immediately purge it and all

attachments and notify the sender by reply email or contact the sender at

the number listed.

_____

From: PTManager [mailto:PTManager ] On Behalf

Of Lane Blondheim

Sent: Saturday, November 22, 2008 6:20 PM

To: PTManager

Subject: personal trainer advertising

Group,

I just got a postcard in the mail that is an advertisement for a

personal trainer (in Alabama) that offer training for ostoporosis

specifically.

There is no mention of physical therapy or rehabilitation, but the

condition is mentioned specifically.

Not to sound too territorial, but can a personal trainer " target "

anything besides weightloss, fitness, and general health benefits?

I happen to know the trainer and feel she and her staff are generally

good at what they do and do no harm, but it is too late (since the

fliers are already out) to protect her in the event that this is not

appropriate advertisement.

Any advice would be happily received.

Thank you,

Lane

Lane Blondheim, PT, MT

Active Health and Rehab

Montgomery, AL

[Guest guest]

and ,

Thank you so much for your responses. I agree that the state PT

board should be notified, and they have.

I will, likely contact thios trainer on my own and have a discussion

with her and her staff.

As for Vinod,

I shall not, nor should any of us, " get used to it " .

As we gain more direct access and are more proactive in our

communities, we should have more impact and input to the public.

There ARE those of us who are already marketing to the public as

experts for these pathologies. Myself included in that grouping.

Despite Alabama being a non-direct access state, informing the public

with public service announcemment-style commercials is beginning to

have some success.

We as professionals should not sit idly by and allow our standings to

deteriorate.

Those of you who are not active in some way, especially political

action committee donations (should you not want to personally be

active), should find SOME aspect to contribute to. Grassroots,

donations, talking to the public or our public servants is very

important.

Sorry, the soap box sort of hit the ground and I jumped on it.

Lane Blondheim, PT,MT

Active Health and Rehab

Montgomery, AL

>

> Lance,

>

>

>

> What is troubling about this, is not so much scope of practice, but

rather

> scope of relative expertise. Although (D)PT's are longer trained

(at a

> clinical doctoring level at that) and better equipped to help

osteoporotic

> patients than personal trainers . . . because as a profession (D)

PT's don't

> generally market themselves as direct-access practitioners and

market to the

> public as such, several things are beginning to happen:

>

>

>

> 1. Personal trainers are marketing themselves as portal of

entry

> providers for patients that are more appropriate for physical

therapy than

> personal training.

>

> 2. Massage therapists marketing themselves as portal of entry

> providers for patients that are more appropriate for physical

therapy than

> massage therapy.

>

> 3. Athletic trainers are marketing themselves as having

equivocal

> rehabilitative skills as physical therapists.

>

> 4. Chiropractors are marketing themselves as having equivocal

> rehabilitative skills as physical therapists --- and at the same

time having

> temper tantrums whenever PT's use the full scope of their clinical

abilities

> and manipulate the spine.

>

>

>

> The bottom line and end result is that although several of these

> (para)professions overlap in some skills and scope of practice,

they do not

> overlap in their areas of relative expertise. Although some

professions are

> better than others in respecting scope of practice, no profession,

including

> our own, is terribly good at respecting lines of scope of expertise.

>

>

>

> Your situation is an issue not of practice scope, but rather scope

of

> relative expertise. I can't think of a single osteoporetic patient

that is

> appropriate for DIRECT training by a personal trainer without

having seen a

> more appropriate professional (e.g. physical therapist) to start

the program

> first. It is troubling that as " good " as you claim this group of

trainers

> to be, they don't understand the limits of their own abilities. If

you have

> a relationship with them, why aren't they asking you to do some

kind of

> pre-training physical therapy assessment and post-rehab exercise

planning

> for what should be MEDICALLY SUPERVISED personal training?

>

>

>

> Dr. M. Ball, PT, DPT, PhD

>

> Doctor of Physical Therapy

>

> Charlotte, NC

>

>

>

>

>

>

[Guest guest]

and ,

Thank you so much for your responses. I agree that the state PT

board should be notified, and they have.

I will, likely contact thios trainer on my own and have a discussion

with her and her staff.

As for Vinod,

I shall not, nor should any of us, " get used to it " .

As we gain more direct access and are more proactive in our

communities, we should have more impact and input to the public.

There ARE those of us who are already marketing to the public as

experts for these pathologies. Myself included in that grouping.

Despite Alabama being a non-direct access state, informing the public

with public service announcemment-style commercials is beginning to

have some success.

We as professionals should not sit idly by and allow our standings to

deteriorate.

Those of you who are not active in some way, especially political

action committee donations (should you not want to personally be

active), should find SOME aspect to contribute to. Grassroots,

donations, talking to the public or our public servants is very

important.

Sorry, the soap box sort of hit the ground and I jumped on it.

Lane Blondheim, PT,MT

Active Health and Rehab

Montgomery, AL

>

> Lance,

>

>

>

> What is troubling about this, is not so much scope of practice, but

rather

> scope of relative expertise. Although (D)PT's are longer trained

(at a

> clinical doctoring level at that) and better equipped to help

osteoporotic

> patients than personal trainers . . . because as a profession (D)

PT's don't

> generally market themselves as direct-access practitioners and

market to the

> public as such, several things are beginning to happen:

>

>

>

> 1. Personal trainers are marketing themselves as portal of

entry

> providers for patients that are more appropriate for physical

therapy than

> personal training.

>

> 2. Massage therapists marketing themselves as portal of entry

> providers for patients that are more appropriate for physical

therapy than

> massage therapy.

>

> 3. Athletic trainers are marketing themselves as having

equivocal

> rehabilitative skills as physical therapists.

>

> 4. Chiropractors are marketing themselves as having equivocal

> rehabilitative skills as physical therapists --- and at the same

time having

> temper tantrums whenever PT's use the full scope of their clinical

abilities

> and manipulate the spine.

>

>

>

> The bottom line and end result is that although several of these

> (para)professions overlap in some skills and scope of practice,

they do not

> overlap in their areas of relative expertise. Although some

professions are

> better than others in respecting scope of practice, no profession,

including

> our own, is terribly good at respecting lines of scope of expertise.

>

>

>

> Your situation is an issue not of practice scope, but rather scope

of

> relative expertise. I can't think of a single osteoporetic patient

that is

> appropriate for DIRECT training by a personal trainer without

having seen a

> more appropriate professional (e.g. physical therapist) to start

the program

> first. It is troubling that as " good " as you claim this group of

trainers

> to be, they don't understand the limits of their own abilities. If

you have

> a relationship with them, why aren't they asking you to do some

kind of

> pre-training physical therapy assessment and post-rehab exercise

planning

> for what should be MEDICALLY SUPERVISED personal training?

>

>

>

> Dr. M. Ball, PT, DPT, PhD

>

> Doctor of Physical Therapy

>

> Charlotte, NC

>

>

>

>

>

>