Guest guest Posted November 5, 2011 Report Share Posted November 5, 2011 Your Daily Posterous Spaces Update November 5th, 2011 Metro Detroit man charged in $30 million Medicare fraud scheme | Detroit Free Press | freep.com<http://ptmanagerblog.com/metro-detroit-man-charged-in-30-million-medic\ > Posted about 22 hours ago by [image: _portrait_thumb] Kovacek, PT, DPT, MSA <http://posterous.com/users/1l1oCkDWEWjv> to PTManager<http://ptmanagerblog.com> [image: Like this post]<http://posterous.com/likes/create?post_id=78620867> Metro Detroit man charged in $30 million Medicare fraud scheme 5:05 PM, Nov. 3, 2011 | BY TRESA BALDAS DETROIT FREE PRESS STAFF WRITER A Ypsilanti man was charged today with masterminding a $30 million Medicare fraud scheme involving home health services, the Department of Justice announced. Zafar Mehmood, 45, appeared in federal court today in Detroit on charges he billed Medicare for services that were medically unnecessary or never provided, and laundered the ill-gotten money through several companies owned by co-conspirators. Some of the money – an undisclosed amount -- wound up in Mehmood’s personal bank accounts; some of it Mehmood ended up taking with him on trips to Pakistan, records show. Mehmood also is accused of paying kickbacks to Medicare patient recruiters. In court today, U.S. Magistrate Judge Mona Majzoub ordered Mehmood temporarily detained. She reached her decision after a federal prosecutor argued that Mehmood was a flight risk, and, that he may try to intimidate or threaten potential witnesses in the case should he be released. Mehmood, dressed in casual clothes and sporting a long beard, said nothing during his court appearance, only acknowledging that he had seen the complaint. In addition to Zafar’s arrest, federal agents executed search warrants at five locations, seizure warrants for 31 bank accounts related to the scheme and suspended Medicare payments to 16 health care companies associated with the scheme. According to the criminal complaint, Mehmood operated his scheme through at least four home health agencies, which he owned. The complaint identified the agencies as Access Care Home Care Inc. and Patient Care Home Care Inc., both in Ypsilanti; and Hands On Healing Home Care Inc. and All State Home Care Inc., both in Detroit. via freep.com<http://www.freep.com/article/20111103/NEWS05/111103041/Metro-Detroit-m\ an-charged-30-million-Medicare-fraud-scheme?odyssey=tab%7Ctopnews%7Ctext%7CFRONT\ PAGE> Brands Must Be Built On Emotional Benefits: ng Strategy Insider<http://ptmanagerblog.com/brands-must-be-built-on-emotional-benefits-br> Posted about 16 hours ago by [image: _portrait_thumb] Kovacek, PT, DPT, MSA <http://posterous.com/users/1l1oCkDWEWjv> to PTManager<http://ptmanagerblog.com> [image: Like this post]<http://posterous.com/likes/create?post_id=78656062> Brands Must Be Built On Emotional Benefits [image: Brand Strategy Emotional Benefits]<http://theblakeproject.typepad.com/.a/6a00d83451b74a69e20162fc24200597\ 0d-pi> Emotional and psychodynamic factors are long known to drive brand selection and loyalty. Even in today's price-sensitive economy, the imagery attached to brands goes far beyond product attributes, functional benefits and price. All products and brands develop personas in consumers' minds. All project varying user images, which differ by audience. Members of one audience may buy a product because it makes them feel affluent. Members of another, which values thrift, buy a brand because it makes them feel like smart shoppers. More generally, consumers buy products with imagery that is either consistent with their positive view of themselves ( " I'm sophisticated and therefore buy this type of wine to complete my image " ) or which conveys a plausible aspirational model - something they would like to be and believe they could conceivably achieve ( " I can be a real ladies' man if I drive a sports car. " ) In fact, we have discovered that the essential component of Brand Character goes far beyond advertising slogans and packaging. The most powerful influencing factor in purchasing habits is the subtle, often-overlooked product/consumer relationship. A vital brand has a " relationship " with loyal users not unlike a healthy relationship between two people. People maintain ongoing affiliations as long as each person in a relationship feels as though the other contributes positively to his/her sense of self. Relationships fall apart when perceived negatives begin to outweigh the rewards of the association. For example, being coupled with a successful friend casts a positive halo onto someone who values success. If you want to build a strong Brand Equity relationship, (indeed -- to develop a truly effective advertising platform of any kind) you must first understand the core values of your target market. In marketing, we often talk about the assessment of these core values as " laddering up to emotional end benefits. " These are the unspoken consumer values that are the glue to brand loyalty because they validate the user's self perceptions. Contributed to BSI by: Dr. Sharon Livingston, President, The Livingston Group <http://www.tlgonline.com/index.asp> *Sponsored By*: *The Emotional Connection Workshop<http://www.brandingstrategyinsider.com/2010/04/the-emotional-connection\ -workshop.html> * Email this<http://feedburner.google.com/fb/a/emailFlare?itemTitle=Brands%20Must%20Be%2\ 0Built%20On%20Emotional%20Benefits & uri=http%3A%2F%2Fwww.brandingstrategyinsider.\ com%2F2011%2F11%2Fbrands-must-be-built-on-emotional-benefits.html>• Share on Facebook<http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.brandingstrategyin\ sider.com%2F2011%2F11%2Fbrands-must-be-built-on-emotional-benefits.html>• Twit This!<http://twitthis.com/twit?url=http%3A%2F%2Fwww.brandingstrategyinsider.com%\ 2F2011%2F11%2Fbrands-must-be-built-on-emotional-benefits.html & title=Brands%20Mus\ t%20Be%20Built%20On%20Emotional%20Benefits>• AddThis!<http://www.addthis.com/bookmark.php?url=http%3A%2F%2Fwww.brandingstrate\ gyinsider.com%2F2011%2F11%2Fbrands-must-be-built-on-emotional-benefits.html & titl\ e=Brands%20Must%20Be%20Built%20On%20Emotional%20Benefits>• Book a Speaker <http://www.theblakeproject.com/contact> Posted by Derrick Daye, The Blake Project in Building Emotional Connections<http://www.brandingstrategyinsider.com/building-emotional-connection\ s/>, Derrick Daye <http://www.brandingstrategyinsider.com/all_of_derricks_posts/> | Permalink<http://www.brandingstrategyinsider.com/2011/11/brands-must-be-built-on\ -emotional-benefits.html> via brandingstrategyinsider.com<http://www.brandingstrategyinsider.com/2011/11/brand\ s-must-be-built-on-emotional-benefits.html?utm_source=feedburner & utm_medium=feed\ & utm_campaign=Feed%3A+ngStrategyInsider+%28ng+Strategy+Insider%29> [image: Posterous] <http://posterous.com> Want your own?<http://posterous.com> Change your email settings<http://posterous.com/email_subscriptions/hash/gspsqucxgqviGogjvCufJwAxB\ xkgmH> Quote Link to comment Share on other sites More sharing options...
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