RE: Marketing Educational Content

[Guest guest]

" UNmarketing " by Stratten. Great ideas on marketing using the new social

media.

Dr. Ric Baird, MS, DPT, ATC

Working. Better. Together.

Interactive Physical Therapy & Fitness

3405 NW Hunters Ridge Terrace

Suite 300

Topeka, KS 66618

(785)246-2300 (P)

(785)246-2301 (F)

Interactive Physical Therapy

1709 SE 29th Street

Suite 300-400

Topeka, KS 66605

(785)266-4600 (P)

(785)266-4601 (F)

www.interactiveptandfitness.com

www.ipt.tsfl.com

Sent from my iPhone

> PTManagers

>

> I am preparing to do a revision of one of my previous books/home study

> courses on Marketing [for APTA]. Should be out in 2012 [hopefully]

> A lot has changed in this area since the previous edition.

>

> I would love some feedback and suggestions on what content material you

> think is most important to include in this topic area.

>

> Thanks in advance for sharing your thoughts

>

> Kovacek, PT, DPT, MSA

>

> PKovacek@...

> Cell

> Personal Fax

> www.PTManager.com

>

>

[Guest guest]

Hi ,

I think it would be good to write about how practices can effectively

transition from " old-fashioned " methods of marketing which are still

prevalent but not very effective, like lunches at provider offices, to more

effective techniques like direct mail, social media and other " modern "

business practices that still work in healthcare. The ways to market are

known but HOW to transition from one way to the other often may be the hard

part.

M Howell, PT, MPT

Howell Physical Therapy

Eagle, ID

thowell@...

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From: PTManager [mailto:PTManager ] On Behalf

Of Kovacek

Sent: Thursday, August 18, 2011 4:24 PM

To: PTManager ; Posterous

Subject: Marketing Educational Content

PTManagers

I am preparing to do a revision of one of my previous books/home study

courses on Marketing [for APTA]. Should be out in 2012 [hopefully]

A lot has changed in this area since the previous edition.

I would love some feedback and suggestions on what content material you

think is most important to include in this topic area.

Thanks in advance for sharing your thoughts

Kovacek, PT, DPT, MSA

PKovacek@... <mailto:PKovacek%40PTManager.com>

Cell

Personal Fax

www.PTManager.com