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[image: Your daily Update] January 13th, 2012 Marketing Programs,

without Measurement, are just another Expense | ng and

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Posted about 23 hours ago by [image: _portrait_thumb] Kovacek,

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Marketing Programs, without Measurement, are just another Expense

by Brown on Thursday, January 12, 2012

Marketing is a powerful tool to building business. It can warm up cold

calls, inform potential customers, persuade clients to take action and grab

attention of prospects.

But marketing, without measurement, has no accountablity.

- Do you track leads? Great. But what about the *quality* of the leads?

- Do you track conversions? Great. But what about the *time* it takes

for a conversion?

Today’s infographic, from

Marketo.com<http://blog.marketo.com/blog/2012/01/the-marketing-measurement-check\

list-infographic.html?fullsize=http://blog.marketo.com/wp-content/uploads/2012/0\

1/Marketing-Checklist-Infographic.png>,

provides some do’s and don’ts for measurement.

[image: The Marketing Measurement Checklist from

Marketo]<http://blog.marketo.com/blog/2012/01/the-marketing-measurement-checklis\

t-infographic.html>

via

brandandmarket.com<http://brandandmarket.com/marketing-programs-without-measurem\

ent-are-just-another-expense/?utm_source=feedburner & utm_medium=feed & utm_campaign\

=Feed%3A+ngMarketing+%28ng+%26+Marketing%29>

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