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Re: Future of OPPT

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,

Just as I was begining to feel a little better about the country following the

Clint Eastwood Superbowl commercial. Guess I should go back to my previous plan

of stocking up on bullets and food.

Seriously though regarding our profesion, I believe each generation of PT's

would say that things are harder now than they were 10 years ago and that they

will continue to get harder. I think this is unlikely to change.

Joe Ruzich, PT

>

>

>

>

> Dear Group,

>

> The math is simple. The cycle is coming. Actuaries explain to us that a

deleveraging financial economy of debt deflation can only lead to a

Japanese-style deflation spiral. Economists agree that deflation is much more

painful to swallow than inflation. The developed nations (the West and Europe)

are in a serious downward debt spiral...currently led by Europe. In this

increasingly globalized world, the developing eastern nations led by China are

flush with tremendous labor capacity (over a billion ready and able to make

gadgets for you straight from China, a country 4x the size of USA). This will

put HUGE downward pressure on US and European wage income. Falling wages for

developed economies coupled with rising wages for developing econimies. This is

in the NOW and the FUTURE.

>

> Debt/Deflation Downward Spiral:

>

> Retirees and Pensions will be exhausting SS/ Medicare and Govt Pension Funds

----> massive taxes on the working class----> less discretionary income---->

falling asset prices----> falling wage income----> decreased tax receipts---->

More Gov't Borrowing ----> UNKNOWN CLIFF

>

>

> European Central Banks and the US Federal Reserve are resisting this

deleveraging/deflation using opposite rules of economics.

>

> Europe is implementing Austerity to curb the debt spiral while the USA is

implementingan opposite method called " quantitative easing " or printing money

by giving it to banks at 0%. It is expected that banks will lend to you and me

and make a 3-5% profit margin over 0%.

> Japan tried the later for 20 years and it did nothing to stop prices and wages

falling for over 2 decades. THE DEMAND FOR DEBT IS TOO LOW.

> Who is going to buy that baby-boomer's 5500 sqft. home on Long Island when

they are empty nestors left with 25k in yearly real-estate taxes? Your 30 year

college-debt paying son making 65k per year?

>

> How will this effect Physical Therapy? I think it's much easier to just make

Pizza and still earn over 200k a year in cash income.

>

> Meli

> Bayside, NY

>

>

>

>

> Re: Future of OPPT

>

> Todd,

> I went to a continuing ed course a couple of years back given by Arnie

Cisneros, the president of Home Health Strategic Management. He pointed out some

interesting facts that may be applicable to the OPPT industry. Every time that

to government would increase restrictions on HH therapy and revenues, therapists

would always fear that the profession would not survive. Perhaps no other

segment has been more regulated and restricted more than the HH therapy

industry. Each time these restrictions are enforced, therapists have learned to

adapt and change the way they do business. Increasing efficiency and decreasing

costs, and yes, decreasing the amount of care. But insurance and therapy

companies can still show that they can still achieve good outcomes with less.

>

> We will have to adapt and make the necessary changes in how we practice. We

should also increase our support of the APTA to continue to fight the good

fight.

>

> Duane

> Mesa, AZ.

>

>

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I really enjoyed this thread but I'd like you all to widen your gaze a bit for

this next post...

The beauty of a market-based industry is that there should be answers to

problems for each set of consumers: price-insensitive consumers are willing to

pay higher prices for extended 1-on-1 attention, pampering, " trendy " treatments

like lasers or kinesiotaping, etc. This could be describing the boutique PT

practice.

More price sensitive consumers will not accept the out-of-pocket cost and are

willing to accept dovetailed appointment slots, " group " PT treatments,

intermittent bouts of 1-on-1 and supervised thermal modalities, etc.

Think WalMart vs. Neiman Marcus.

Neither is " bad " .

Nor, is either reflective of the " value " of the merchandise. An $8 WalMart

wristwatch that costs $50 at Neiman Marcus is NOT a good value to me.

We shouldn't disparage our brother and sister physical therapists who bust their

butt every day trying to treat 15-20 patients under Fee-for-Service as " low

quality " if their patients are happy and getting better.

Neither should we assume that the boutique therapist in Island, Florida

who is able to charge $75 cash money per 1-on-1 session is necessarily " high

quality " if her patients aren't happy and getting better.

Going forward, the high-volume PT practices (the " mills " described above) will

NOT DECREASE. They will increase.

High productivity is the future. The future is already here - its just not

evenly distributed.

But, the boutique PT practice will ALSO increase. In response to the consumers'

demand.

There are still a few unnecessary federal regulatory barriers to unfettered

access to the boutique PT practice but I'm confident that their future is

bright, too.

Tim , PT

www.PhysicalTherapyDiagnosis.com

>

> ,

>

> I dont care for Starbucks coffee much either, I do however appreciate their

marketing genius and wish that I had picked up some stock in the early days. Yes

high frequency trading makes it harder for the small guy, however it is still

quite possible to make money in the market, I have been and I'm no Warren

Buffett.   I think the same will appy to PT. I agree that things will be moving

toward " boutique " practices and the mills will die. I never felt they should be

around anyway. This would be a good thing for patient care, which as

pointed out is really the most improtant issue.

>

> ,

> Thanks for the positive sentiments.

>

> Joe Ruzich, PT

> Peublo, CO

>

>

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I really enjoyed this thread but I'd like you all to widen your gaze a bit for

this next post...

The beauty of a market-based industry is that there should be answers to

problems for each set of consumers: price-insensitive consumers are willing to

pay higher prices for extended 1-on-1 attention, pampering, " trendy " treatments

like lasers or kinesiotaping, etc. This could be describing the boutique PT

practice.

More price sensitive consumers will not accept the out-of-pocket cost and are

willing to accept dovetailed appointment slots, " group " PT treatments,

intermittent bouts of 1-on-1 and supervised thermal modalities, etc.

Think WalMart vs. Neiman Marcus.

Neither is " bad " .

Nor, is either reflective of the " value " of the merchandise. An $8 WalMart

wristwatch that costs $50 at Neiman Marcus is NOT a good value to me.

We shouldn't disparage our brother and sister physical therapists who bust their

butt every day trying to treat 15-20 patients under Fee-for-Service as " low

quality " if their patients are happy and getting better.

Neither should we assume that the boutique therapist in Island, Florida

who is able to charge $75 cash money per 1-on-1 session is necessarily " high

quality " if her patients aren't happy and getting better.

Going forward, the high-volume PT practices (the " mills " described above) will

NOT DECREASE. They will increase.

High productivity is the future. The future is already here - its just not

evenly distributed.

But, the boutique PT practice will ALSO increase. In response to the consumers'

demand.

There are still a few unnecessary federal regulatory barriers to unfettered

access to the boutique PT practice but I'm confident that their future is

bright, too.

Tim , PT

www.PhysicalTherapyDiagnosis.com

>

> ,

>

> I dont care for Starbucks coffee much either, I do however appreciate their

marketing genius and wish that I had picked up some stock in the early days. Yes

high frequency trading makes it harder for the small guy, however it is still

quite possible to make money in the market, I have been and I'm no Warren

Buffett.   I think the same will appy to PT. I agree that things will be moving

toward " boutique " practices and the mills will die. I never felt they should be

around anyway. This would be a good thing for patient care, which as

pointed out is really the most improtant issue.

>

> ,

> Thanks for the positive sentiments.

>

> Joe Ruzich, PT

> Peublo, CO

>

>

Link to comment
Share on other sites

I really enjoyed this thread but I'd like you all to widen your gaze a bit for

this next post...

The beauty of a market-based industry is that there should be answers to

problems for each set of consumers: price-insensitive consumers are willing to

pay higher prices for extended 1-on-1 attention, pampering, " trendy " treatments

like lasers or kinesiotaping, etc. This could be describing the boutique PT

practice.

More price sensitive consumers will not accept the out-of-pocket cost and are

willing to accept dovetailed appointment slots, " group " PT treatments,

intermittent bouts of 1-on-1 and supervised thermal modalities, etc.

Think WalMart vs. Neiman Marcus.

Neither is " bad " .

Nor, is either reflective of the " value " of the merchandise. An $8 WalMart

wristwatch that costs $50 at Neiman Marcus is NOT a good value to me.

We shouldn't disparage our brother and sister physical therapists who bust their

butt every day trying to treat 15-20 patients under Fee-for-Service as " low

quality " if their patients are happy and getting better.

Neither should we assume that the boutique therapist in Island, Florida

who is able to charge $75 cash money per 1-on-1 session is necessarily " high

quality " if her patients aren't happy and getting better.

Going forward, the high-volume PT practices (the " mills " described above) will

NOT DECREASE. They will increase.

High productivity is the future. The future is already here - its just not

evenly distributed.

But, the boutique PT practice will ALSO increase. In response to the consumers'

demand.

There are still a few unnecessary federal regulatory barriers to unfettered

access to the boutique PT practice but I'm confident that their future is

bright, too.

Tim , PT

www.PhysicalTherapyDiagnosis.com

>

> ,

>

> I dont care for Starbucks coffee much either, I do however appreciate their

marketing genius and wish that I had picked up some stock in the early days. Yes

high frequency trading makes it harder for the small guy, however it is still

quite possible to make money in the market, I have been and I'm no Warren

Buffett.   I think the same will appy to PT. I agree that things will be moving

toward " boutique " practices and the mills will die. I never felt they should be

around anyway. This would be a good thing for patient care, which as

pointed out is really the most improtant issue.

>

> ,

> Thanks for the positive sentiments.

>

> Joe Ruzich, PT

> Peublo, CO

>

>

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