NEWS - FDA warns Bayer, Eli Lilly for misleading drug ads

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FDA Warns Bayer, Eli Lilly For Misleading Drug Ads

CNNMoney.com

January 12, 2010: 06:37 PM ET

By A. Favole

Of DOW JONES NEWSWIRES

WASHINGTON -(Dow )- The U.S. Food and Drug Administration has

warned several pharmaceutical companies, including Eli Lilly & Co.

(LLY) and Bayer AG ( BAYRY, BAYN.XE), for either overstating the

effectiveness of their medicines or not mentioning risks associated

with them in promotional material, according to letters posted to the

agency's Web site Tuesday.

The letters were sent to the companies from December 2009 through Jan.

7 of this year and say promotional material from Amylin

Pharmaceuticals Inc.'s (AMLN) , Cephalon Inc. (CEPH), Eli Lilly and

Bayer is misleading. The FDA wants the companies to stop disseminating

the misleading material.

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