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Crisis management myths

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In This Issue > Crisis management myths > F.D.A. focuses on in-store... > Chiquita launches food safety... > New system provides...

Crisis management myths President of 'high stakes communications firm' debunks myth of the smooth crisis

DEL MAR, CALIF. — While preparing for the possibility of a food safety crisis is important, senior management must understand that smoothly navigating an emergency is rarely possible, said Weber, president of Dezenhall Resources Ltd., a Washington communications firm. Mr. Weber spoke Oct. 15 at the North American s' Association annual meeting, held at the L'Auberge Del Mar, Del Mar, Calif. NAMA is a trade group for the wheat, corn, rye and oat milling industry. Mr. Weber began his presentation explaining what he believes may be false expectations of the potential for a smooth process when a crisis arises. more

F.D.A. focuses on in-store food safety On-site food protection managers improve food safety

WASHINGTON — Having a certified food safety manager on staff at retail and food service establishments translates into improved food safety practices, according to the Food and Drug Administration's "Retail risk factor survey and 2010 trends" report, a study that was developed over 10 years. With that insight, the agency is working with state and local public health agencies to inform retailers and food service operators of what they may do to prevent foodborne illness. "In looking at the data, it is quite clear that having a certified food protection manager on the job makes a difference," said , deputy commissioner of the F.D.A. "Some states and localities require certified food protection managers already, and many in the retail industry employ them voluntarily as a matter of good practice. We think it should become common practice." more

Chiquita launches food safety technology Company plans to license product to other companies CINCINNATI — Chiquita Brands International, Inc.'s Fresh Express subsidiary has introduced FreshRinse, a new food safety technology for leafy greens that is more effective than chlorine rinses and keeps product fresh, according to the company. "Based on our extensive research, we view FreshRinse as the biggest invention since the start of pre-packaged salads," said Aguirre, chairman and chief executive officer of Chiquita. "FreshRinse sets a new standard in food safety for the produce industry. We continue to deliver breakthrough innovations and we plan to make this new technology available to the industry. We want consumers and customers to know they have an important new option when making purchase decisions." more

New system provides same-day bacterial detection Technology uses sensing assay

MINNEAPOLIS — Mocon, Inc. has introduced GreenLight, a screening system for same-day bacterial detection in food. It determines aerobic bacterial counts in such products as meat, poultry, seafood, dairy and produce. "Companies will now have a faster, less labor-intensive screening method than the traditional agar plate process that is used by most manufacturing facilities," said Tim Ascheman, senior project manager for Minneapolis-based Mocon. "Depending on the desired detection level, results can be obtained between minutes and 8 hours. This is significantly faster than the agar plate method, which typically requires 48 hours to achieve a meaningful microbial count." more

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