NutraSweet product to target Sweet'N Low .... Chicago Tribune April 15, 2008

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From a silent sister:Many of us have fungal issues . . . Sugar feeds fungus . . . So, we try to avoid sugar. However, the artificial sweeteners can actually be more dangerous than sugar . . . and now, they're going to mix sugar with the artificial! . . . Duh!!!!Rogene---------------------------------------------

www.chicagotribune.com/business/chi-tue-nutrasweetapr15,1,7226514.story chicagotribune.com NutraSweet product to target Sweet'N Low By Mike Hughlett

Tribune reporter

April 15, 2008 NutraSweet Co. is slated next month to

launch its second retail artificial sweetener, a product aimed at challenging

Cumberland Packing Corp.'s Sweet'N Low.

Until last year, Chicago-based NutraSweet Co. manufactured just the ingredient

aspartame, an artificial sweetener used in, among other things, the popular

Equal brand.

Equal is produced by Chicago-based Merisant Worldwide, which until last year

also owned the NutraSweet brand name. But ownership was transferred to NutraSweet

Co., and the aspartame manufacturer also began trying its hand in retail

markets.

Last year, it introduced a rival to Equal under its own NutraSweet brand: Both

are packaged in blue and are made from aspartame.

Next month, NutraSweet will launch a packet sweetener to challenge Sweet'N Low,

and like Sweet'N Low, it will be packaged in pink.

NutraSweet's pink product, unlike Sweet'N Low, will not contain saccharin but

instead will be made from the artificial sweeteners known as acesulfame

potassium and neotame. NutraSweet's pink packets will available in food-service

channels next month and should be in retail outlets during the third quarter,

said Craig Petray, the company's chief executive.

Later this year NutraSweet also plans to unveil a packet sweetener aimed at

challenging Splenda, the leading sweetener. Like Splenda, it will be packaged

in yellow, but unlike Splenda, it will contain a small dollop of real sugar.

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