Re: The brave new era of Coca Cola

March 11, 2002

Speaking of that, my friend tells me his dad is responsible for building a new

plant that is going to produce " designer milk " , like milk for pregnant women,

milk for old people, milk for whoever! Apparantly it will contain different

amounts of vitamins and such depending on the application. Is that weird?

Anybody know more about it? I ordered " The Milk Book " and am going to let his

dad read it just to see what he says. He told my friend that if he let his kids

drink the raw milk I was getting and they got sick that someone could come and

take his children away on charges of child abuse! This is so frustrating!!!

----- Original Message -----

From: justinbond

Sent: Monday, March 11, 2002 1:07 PM

Subject: The brave new era of Coca Cola

I thought people might find this article about coke's new product

lines interesting:

" I'm especially curious to hear about Project Mother, the milk

venture. Gould explains that the company would never get involved in

a standard all-milk product. It's a low-margin commodity business,

and that's never been Coke's style. Any milk drink it does will be

shelf stable (no refrigeration required), and some may contain very

little actual milk or even forgo dairy entirely and use a soy base.

The point is not the actual ingredients but the positioning. It's not

milk; it's ''milk'': a drink that fits the breakfast occasion for

kids, contains calcium and is nutritious enough to be approved by Mom.

"

http://www.nytimes.com/2002/03/10/magazine/10COKE.html?pagewanted=3

Right now its funny, but once they're in the stores and on TV,

they'll just bug the hell out of me.

March 12, 2002

> Speaking of that, my friend tells me his dad is responsible for

building a new plant that is going to produce " designer milk " , like

milk for pregnant women, milk for old people, milk for whoever!

Apparantly it will contain different amounts of vitamins and such

depending on the application. Is that weird? Anybody know more about

it? I ordered " The Milk Book " and am going to let his dad read it

just to see what he says. He told my friend that if he let his kids

drink the raw milk I was getting and they got sick that someone could

come and take his children away on charges of child abuse! This is so

frustrating!!!

>

> ----- Original Message -----

> From: justinbond

> @y...

> Sent: Monday, March 11, 2002 1:07 PM

> Subject: The brave new era of Coca Cola

>

> " I thought people might find this article about coke's new product

> lines interesting: "

>

>>>>>>>>>>>This news article is very deeply disturbing. Dennis

Kemnitz

>

http://www.nytimes.com/2002/03/10/magazine/10COKE.html?pagewanted=3

>

> Right now its funny, but once they're in the stores and on TV,

> they'll just bug the hell out of me.

>

>>>>>>>>>>>>>>>>>>>

>

> >>>>>>>>>>>>>>>Does it show people will buy nearly anything!

Dennis Kemnitz Authentic Farmer, BS Food Science,1977

March 12, 2002

Frustrating but true. BTW, where did you order the milk book from?

On Mon, 11 Mar 2002 15:58:03 -0600 " Conway " <mclcdcmcmc@...>

writes:

Speaking of that, my friend tells me his dad is responsible for building

a new plant that is going to produce " designer milk " , like milk for

pregnant women, milk for old people, milk for whoever! Apparantly it

will contain different amounts of vitamins and such depending on the

application. Is that weird? Anybody know more about it? I ordered " The

Milk Book " and am going to let his dad read it just to see what he says.

He told my friend that if he let his kids drink the raw milk I was

getting and they got sick that someone could come and take his children

away on charges of child abuse! This is so frustrating!!!