The brave new era of Coca Cola

[Guest guest]

I thought people might find this article about coke's new product

lines interesting:

" I'm especially curious to hear about Project Mother, the milk

venture. Gould explains that the company would never get involved in

a standard all-milk product. It's a low-margin commodity business,

and that's never been Coke's style. Any milk drink it does will be

shelf stable (no refrigeration required), and some may contain very

little actual milk or even forgo dairy entirely and use a soy base.

The point is not the actual ingredients but the positioning. It's not

milk; it's ''milk'': a drink that fits the breakfast occasion for

kids, contains calcium and is nutritious enough to be approved by Mom.

"

http://www.nytimes.com/2002/03/10/magazine/10COKE.html?pagewanted=3

Right now its funny, but once they're in the stores and on TV,

they'll just bug the hell out of me.