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So actually we need to have EMS take over fire as EMS should be the priority as

it is majority.

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> Wash. Chief: Fire Service Future Lies in EMS

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> By HEATHER CASPI

> Firehouse.com News

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> DALLAS, Texas -- Fire departments that only respond to fires will cease

> to exist within a few generations, suggested I. s, IAFC

> official and fire chief of Renton, Wash., during a weekend presentation

> at Fire-Rescue International.

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> If departments expect to maintain relevance over time, they're going to

> have to follow growth industries, he said.

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> " We advertise at the bottom of the pyramid -- we haven't been fire

> departments for at least the last 30 years, " he said. " EMS -- that is my

> number one business. It's a growth industry. My other growth industry is

> emergency management, " he said.

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> By offering a suite of services and promoting that to the community,

> departments will meet the broader needs of a larger proportion of the

> community.

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> " I would argue the traditional, only-going-to-fires fire department will

> not exist in my grandchildren's lifetime, " he said.

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> " We think we're a really popular group and everyone loves us. Well,

> maybe. But do you want to be loved or be necessary? ...Emotions shift, "

> he said. Communities could question whether occasional fire suppression

> is worth the price of maintaining a service.

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> s spoke about the fire service's rise and fall in popularity

> depending on public perception and major events, particularly 9/11. With

> major events being rare, affection can wane.

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> " It's like Janet said, " he quipped. " 'What have you done for me

> lately?' "

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> s reminded the audience of the times when General Motors had 40

> percent of U.S. auto sales, and Woolworth's was the largest retailer in

> the world. " My how things change when you don't pay attention, " he said.

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> So what do your " customers " really think, and how do you know? s

> advised polling communities, and considering the difference between the

> general response and that from residents who have actually used the

> department's services.

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> Departments should consider everything about their public perception,

> including what happens when someone calls the organization's regular

> line for a non-emergency inquiry.

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> s also asked responders to realize that they often expect more

> emergency service funding in the communities where they work than they

> would be willing to support in taxes in their own communities.

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> " Ask yourself how you would like to be engaged if you put yourself in

> your residents' shoes, " he said.

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