Guest guest Posted October 21, 1998 Report Share Posted October 21, 1998 In a message dated 98-10-21 23:55:27 EDT, you write: << " Blood Center Ads, Meant to Be Calming, Prove to Be Alarming " New York Times (10/21/98) P. A28; Steinhauer, An advertising campaign by the New York Blood Center designed to make people feel safer about blood transfusions is causing concern, prompting a flood of calls from fearful blood recipients. The ads said that " there may have been a problem " in viral testing of blood used for transfusions between January 1991 to December 1996 in New York hospitals and that blood recipients " may face a potential risk of transfusion-transmitted infections, such as HIV and hepatitis. " Executives from the center said that the ads were supposed to be reassuring and were intended to dispel any remaining fears regarding a situation a year and a half ago in which two employees of the center were charged and sentenced for creating false records, conspiracy, and blood tampering. While the tampering has not been found to have caused any diseases, the center wanted to offer an additional test to any recipients of the blood. Dr. , president of the center, said that the ad may have been worded in a confusing manner, but he noted that people may have paid no attention to it if a bland message had been used. said that the ad campaign was timed to coincide with a Food and Drug Administration campaign to warn people who received transfusions prior to 1992 that they may be at risk for hepatitis C. >> Quote Link to comment Share on other sites More sharing options...
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