ICE -- In Case of Emergency

[Guest guest]

ICE - A Life-Saving Cell Phone Emergency Tip

Emergency crews respond to dozens of situations everyday. Many of them

involve people who are unconscious and in serious condition and there

is no easy way to contact family members or loved ones.

But now there's a new communication campaign that was conceived by a

paramedic in Europe. The idea is to have people enter the

acronym " ICE " -- in case of emergency -- in their cell phone address

book. Paramedics could call the number and reach your loved ones

quickly. It only takes a few moments of your time to do.

Paramedics know what ICE means and they look for it immediately. ICE

your cell phone NOW.