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NY Times

November 29, 2007 Op-Ed Contributor

PENNY FOOLISH

By

ERIC SCHLOSSER

THE migrant farm workers who harvest tomatoes in South Florida have one of

the nation’s most backbreaking jobs. For 10 to 12 hours a day, they pick

tomatoes by hand, earning a piece-rate of about 45 cents for every 32-pound

bucket. During a typical day each migrant picks, carries and unloads two

tons

of tomatoes. For their efforts, this holiday season many of them are about

to

get a 40 percent pay cut.

Florida’s tomato growers have long faced pressure to reduce operating

costs; one way to do that is to keep migrant wages as low as possible.

Although

some of the pressure has come from increased competition with Mexican

growers,

most of it has been forcefully applied by the largest purchaser of Florida

tomatoes: American fast food chains that want millions of pounds of cheap

tomatoes as a garnish for their hamburgers, tacos and salads.

In 2005, Florida tomato pickers gained their first significant pay raise

since the late 1970s when Taco Bell ended a consumer boycott by agreeing to

pay

an extra penny per pound for its tomatoes, with the extra cent going

directly to

the farm workers. Last April, Mc’s agreed to a similar arrangement,

increasing the wages of its tomato pickers to about 77 cents per bucket. But

Burger King, whose headquarters are in Florida, has adamantly refused to pay

the extra penny — and its refusal has encouraged tomato growers to cancel

the

deals already struck with Taco Bell and Mc’s.

This month the Florida Tomato Growers Exchange, representing 90 percent of

the state’s growers, announced that it will not allow any of its members to

collect the extra penny for farm workers. Reggie Brown, the executive vice

president of the group, described the surcharge for poor migrants as “pretty

much near un-American.â€

Migrant farm laborers have long been among America’s most impoverished

workers. Perhaps 80 percent of the migrants in Florida are illegal

immigrants

and thus especially vulnerable to abuse. During the past decade, the United

States Justice Department has prosecuted half a dozen cases of slavery among

farm workers in Florida. Migrants have been driven into debt, forced to work

for nothing and kept in chained trailers at night. The Coalition of

Immokalee

Workers — a farm worker alliance based in Immokalee, Fla. — has done a

heroic job improving the lives of migrants in the state, investigating

slavery

cases and negotiating the penny-per-pound surcharge with fast food chains.

Now the Florida Tomato Growers Exchange has threatened a fine of $100,000

for any grower who accepts an extra penny per pound for migrant wages. The

organization claims that such a surcharge would violate “federal and state

laws related to antitrust, labor and racketeering.†It has not explained how

that extra penny would break those laws; nor has it explained why other

surcharges routinely imposed by the growers (for things like higher fuel

costs)

are perfectly legal.

The prominent role that Burger King has played in rescinding the pay raise

offers a spectacle of yuletide greed worthy of Dickens. Burger King

has

justified its behavior by claiming that it has no control over the labor

practices of its suppliers. “Florida growers have a right to run their

businesses how they see fit,†a Burger King spokesman told The St.

sburg

Times.

Yet the company has adopted a far more activist approach when the issue is

the well-being of livestock. In March, Burger King announced strict new

rules

on how its meatpacking suppliers should treat chickens and hogs. As for

human

rights abuses, Burger King has suggested that if the poor farm workers of

southern Florida need more money, they should apply for jobs at its

restaurants.

Three private equity firms — Bain Capital, the Texas Pacific Group and

Goldman Sachs Capital Partners — control most of Burger King’s stock. Last

year, the chief executive of Goldman Sachs, Lloyd C. Blankfein, earned the

largest annual bonus in Wall Street history, and this year he stands to

receive

an even larger one. Goldman Sachs has served its investors well lately,

avoiding

the subprime mortgage meltdown and, according to Business Week, doubling the

value of its Burger King investment within three years.

Telling Burger King to pay an extra penny for tomatoes and provide a decent

wage to migrant workers would hardly bankrupt the company. Indeed, it would

cost Burger King only $250,000 a year. At Goldman Sachs, that sort of money

shouldn’t be too hard to find. In 2006, the bonuses of the top 12 Goldman

Sachs executives exceeded $200 million — more than twice as much money as

all

of the roughly 10,000 tomato pickers in southern Florida earned that year.

Now

Mr. Blankfein should find a way to share some of his company’s good fortune

with the workers at the bottom of the food chain.

Schlosser is the author of “Fast Food Nation†and “Reefer

Madness.â€

Steve Marks, SM, MS

Research Specialist Sr.

Evaluation, Research, and Development Unit

University of Arizona

2030 East Speedway, Suite 102

Tucson, AZ 85719

520-318-7259 X122

Fax: 520-318-7252

http://www.evalrdu. <http://www.evalrdu.org> org

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