Upcoming Webinar on Working With Media - Part 2

[Guest guest]

Hi everyone, FJ will be presenting Part 2 of its webinar on working with the media to promote your organization's work and mobilize Latino communities. You do NOT have to have attended the first webinar in order to attend this one -- however, if you would like to watch Part 1 in advance a link to the archived copy is in the message below. We hope to see you there on Thursday -- it's a real treat to have experts such as Hispanic Communications Network on board for these webinar events!Thanks, Using Media to Mobilize Latino Communities, Part 2 Join Farmworker Justice for a Webinar on October 14th! Title: Using Media to Mobilize Latino Communities, Part 2Date:Thursday, October 14, 2010Time:2:00 PM - 3:00 PM EDT Media can be a very effective way of mobilizing communities around a public health issue and getting the word out about your organization's programs and activities. However, without an advanced media and PR department, how can a small organization get their story placed in the media or effectively utilize social media? Poder Sano, an initiative of Farmworker Justice, invites you to join a continuation of our media series entitled "Using Media to Mobilize Latinos". Alcalzar, the president and CEO of Hispanic Communications Network, will join our "talk show" again as he discusses how to get your stories placed in the media, work with community partners, effectively utilize social media, and evaluate your media strategy. Hispanic Communications Network has been engaging Latinos across the United States with customized, fully-integrated media campaigns that blend dynamic television, radio, print and internet elements. Through collaboration they work with organizations to increase media interest among news editors and reporters, secure airtime on radio and TV, and effectively market human interest stories to the media. In this webinar, we will address how to build effective stories for the media, work with community partners, and evaluate the effectiveness of your media strategy. By the end of the presentation, participants will be able to: * list 5 dos and don'ts for building effective media stories; * list two ways an organization can identify community partners; * discuss the benefits of social media in the Latino community; and * explain how to measure the success of a media strategy. **If you missed the first webinar in our series, you can view it here:https://www1.gotomeeting.com/register/729351849 About Hispanic Communications Network (HCN):HCN is a social and health marketing and media organization that reaches and involves US Hispanic communities in health and social justice matters that affect their lives through all-encompassing communications solutions. HCN has a successful record of working with and serving ethnically and culturally diverse Hispanic communities ranging from Spanish-dominant community members to English-speaking Latinos. HCN is currently the largest source of Spanish-language educational and informational media content in the US. About Poder Sano:Poder Sano is a health initiative of Farmworker Justice that aims to mobilize rural Latino communities around the prevention of HIV/AIDS, sexually transmitted infections, tuberculosis, hepatitis, and other health concerns relevant to migrant farmworkers. *****************************************************After registering you will receive a confirmation email containing information about joining the Webinar.System RequirementsPC-based attendeesRequired: Windows® 7, Vista, XP or 2003 ServerMacintosh®-based attendeesRequired: Mac OS® X 10.4.11 (Tiger®) or newerSpace is limited.Reserve your Webinar seat now at:https://www1.gotomeeting.com/register/880632241