Upcoming Webinar on Media and PR

[Guest guest]

Hi everyone, Poder Sano, Farmworker Justice's health initiative, is proud to announce the next installment of our free webinar series. This is the first of a two-part presentation on working with the media to promote your organization's valuable work. Follow the links to register.Thank you, Freeman Project Director, HIV MobilizationFarmworker Justice

Media

and PR – Planning and Infrastructure to Position Your Organization for

Success

Join us for a Webinar on June 16

Space

is limited.

Reserve your Webinar seat now at:

https://www1.gotomeeting.com/register/175003160

Title:

Media and PR – Planning and Infrastructure to

Position Your Organization for Success

Date:

Wednesday,

June 16, 2010

Time:

2:00

PM - 3:00 PM EDT

About the Webinar:

This

webinar is for organizations that know the

power and reach of media in their community and want to leverage

that strength to their advantage. It is designed to assist

organizations in taking the most important first steps – planning

and capacity building.

The webinar will feature special guest Alcazar,

President & CEO of Hispanic Communications Network, a

company that manages media relations and communications campaigns

for the country's leading non-profit organizations and government

agencies. He'll share exactly how to begin the planning process,

putting organizations on the path to creating a relationship with

local media.

Health related topics, especially HIV/AIDS and TB prevention, are

issues that affect the Hispanic community disproportionately and

the media knows it. They need an organization like yours as a

resource for information and compelling stories. This relationship

strategy paired with the planning techniques and infrastructure

tips will eventually lead to the media calling you, as opposed to

you begging to get coverage.

By the end of this webinar, participants will be able to:

1. assess their media capacity, define goals, and learn about their

target audience;

2. build target media lists; and,

3. identify internal staff to work on PR and communications.

About Hispanic Communication Network (HCN):

Hispanic Communications Network (HCN) is a hybrid social/health

marketing and media organization that reaches and engages US

Hispanic communities in health and social justice matters that

affect their lives via 360-degree comprehensive communications

solutions. HCN has a successful track record of working with and

serving ethnically and culturally diverse Hispanic communities

ranging from less acculturated Spanish-dominant consumers to fully

acculturated and English-speaking Latinos. HCN is currently the

largest source of Spanish-language educational and informational

media content in the US.

After

registering you will receive a confirmation email containing

information about joining the Webinar.

System Requirements

PC-based attendees

Required: Windows® 7, Vista, XP, 2003 Server or 2000

Macintosh®-based

attendees

Required: Mac OS® X 10.4.11 (Tiger®) or newer