Guest guest Posted January 28, 2002 Report Share Posted January 28, 2002 NY Times January 28, 2002 ADVERTISING Publicizing the Need to Vaccinate Children By ALLISON FASS t costs only $30 to immunize an infant against preventable diseases like measles and mumps, according to the Vaccine Fund, a worldwide organization that raises money for universal immunization. So why is the organization spending dollars to advertise this week at the World Economic Forum? " We would like to spend all our money for the immunization of the children, " said Jacques-François , president and chief executive at the Vaccine Fund, based in Lyons, France, but " without a brand, we won't be able to raise any more. " " We are a very new organization, " he added, only two years old, and " we need to work to really be associated with the idea of working for children and saving lives. " So the organization is promoting its efforts to the world's economic and political decision makers who will attend the forum, which starts on Thursday. It is the first of the forums to be held in New York City, after 32 years in Davos, Switzerland. As for concerns about the cost of the campaign, the Vaccine Fund is spending about $60,000 for production and media placement - far less than a typical ad campaign promoting a product would cost. The creative work is being donated by the Vancouver office of Grey Worldwide, part of the Grey Global Group. " There are children out there who are dying from diseases that they don't have to die from, because the cure is already out there, " said Jeff , creative director at the Grey Vancouver office. " When you have children - I've got two kids - I think you start caring about all children, quite frankly. " The campaign, scheduled to begin today, is centered on print and outdoor ads presenting expressive photographs of children from many backgrounds raising their hands with fingers forming the V for victory sign, which also of course could be read to stand for " vaccine. " Each ad shows the V as a letter in a sentence that forms a headline as well as in the sentence that serves as the theme of the campaign, " Every child. Every where. " For example, in one ad, the V symbol forms the V in " Victory over disease, " and in another, it appears in " Believe in miracles. " Other examples include " Millions will be saved, " " World's best value " and " Share our vision. " " It helps if you have some kind of a device, a symbol, a set of words, that makes people remember you or makes people take notice of your particular cause, " Mr. said. " With the AIDS ribbon, nobody even has to say anything, " he added. " You wear it on your lapel and everybody knows what you're supporting. " .. The ads will appear in a daily conference newspaper published by Earth Times News, as well as on telephone kiosks within three blocks of the Waldorf-Astoria Hotel, where the forum is being held. The ads will appear in brochures to be distributed to reporters covering the forum and at a fund-raising dinner on Saturday at which the featured guest will be Queen Rania of Jordan, a member of the Vaccine Fund board. Video versions of the ads have been developed to be shown at presentations the organization holds as well as for possible use as public service announcements on television. The Vaccine Fund will also promote its work at the Winter Olympics with another campaign with Olympic Aid, a humanitarian organization with athletes in principal roles. The Olympics campaign will include commercials produced for cost by Intersport, a marketing company in Chicago, that feature athletes like Dorothy Hamill and n . The spots will be shown on giant screens in Salt Lake City. Executives of the Vaccine Fund said they hoped the campaign would assist in raising $1 billion for vaccination efforts by 2005, in addition to the more than $1 billion the organization has already raised. The goal is to increase the percentage of children in poor countries being vaccinated each year to 80 percent from 56 percent. " With $2 billion over five years, " Mr. said, " we can save 15 million lives. " The organization works with the Global Alliance for Vaccines and Immunization, which is composed of groups including Unicef and the World Health Organization. Most of the Vaccine Fund's money so far has come from a $750 million donation from the Bill and Melinda Gates Foundation, announced in 2000. .. Mr. said he was thinking of Winston Churchill when he came up with the idea to use the V for victory hand sign rather than the peace symbol. He added that he was not initially aware of a big campaign for Verizon Wireless that uses the sign to stand for the brand name. Raney, a spokeswoman for Verizon Wireless in Bedminster, N.J., owned by Verizon Communications (news/quote) and Vodafone (news/quote), said the company was not concerned about the Vaccine Fund campaign. " The reality is that's a universal symbol, " she added. " Through the ages it's had several different meanings. " The campaign was to have started in September in conjunction with a special session of the United Nations devoted to children, but it was postponed, like the session itself, because of the terrorist attacks. The executives of the organization hope to use the campaign when the special session takes place in May. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 28, 2002 Report Share Posted January 28, 2002 The sad part about these efforts is that they are based on a LIE. If you will consult the raw data from 1855 to 1950 you will see that the communicable diseases were declining to an all time low in the early 1950's over a 90% drop. Just as the big effort to start inoculation, the war was over already. Did you know that Europe had a out break of polio the same time we did?, did you know that they got over it the same time we did? and they did not have the vaccine! Why, these diseases run a cycle, it is part of nature. Clean ruining water, better nutrition and sanitary sewers have done more to keep us healthy than any drug companies profit margin. C. W. ----- Original Message ----- From: cavegrl777@... undisclosed-recipients: Sent: Monday, January 28, 2002 8:40 AM Subject: [] Publicizing the Need to Vaccinate Children NY TimesJanuary 28, 2002ADVERTISINGPublicizing the Need to Vaccinate ChildrenBy ALLISON FASSt costs only $30 to immunize an infant against preventable diseases likemeasles and mumps, according to the Vaccine Fund, a worldwide organizationthat raises money for universal immunization. So why is the organizationspending dollars to advertise this week at the World Economic Forum?"We would like to spend all our money for the immunization of the children,"said Jacques-François , president and chief executive at the VaccineFund, based in Lyons, France, but "without a brand, we won't be able toraise any more.""We are a very new organization," he added, only two years old, and "we needto work to really be associated with the idea of working for children andsaving lives."So the organization is promoting its efforts to the world's economic andpolitical decision makers who will attend the forum, which starts onThursday. It is the first of the forums to be held in New York City, after32 years in Davos, Switzerland.As for concerns about the cost of the campaign, the Vaccine Fund is spendingabout $60,000 for production and media placement - far less than a typicalad campaign promoting a product would cost. The creative work is beingdonated by the Vancouver office of Grey Worldwide, part of the Grey GlobalGroup."There are children out there who are dying from diseases that they don'thave to die from, because the cure is already out there," said Jeff ,creative director at the Grey Vancouver office. "When you have children -I've got two kids - I think you start caring about all children, quitefrankly."The campaign, scheduled to begin today, is centered on print and outdoor adspresenting expressive photographs of children from many backgrounds raisingtheir hands with fingers forming the V for victory sign, which also ofcourse could be read to stand for "vaccine."Each ad shows the V as a letter in a sentence that forms a headline as wellas in the sentence that serves as the theme of the campaign, "Every child.Every where."For example, in one ad, the V symbol forms the V in "Victory over disease,"and in another, it appears in "Believe in miracles." Other examples include"Millions will be saved," "World's best value" and "Share our vision.""It helps if you have some kind of a device, a symbol, a set of words, thatmakes people remember you or makes people take notice of your particularcause," Mr. said."With the AIDS ribbon, nobody even has to say anything," he added. "You wearit on your lapel and everybody knows what you're supporting.".The ads will appear in a daily conference newspaper published by Earth TimesNews, as well as on telephone kiosks within three blocks of theWaldorf-Astoria Hotel, where the forum is being held. The ads will appear inbrochures to be distributed to reporters covering the forum and at afund-raising dinner on Saturday at which the featured guest will be QueenRania of Jordan, a member of the Vaccine Fund board. Video versions of theads have been developed to be shown at presentations the organization holdsas well as for possible use as public service announcements on television.The Vaccine Fund will also promote its work at the Winter Olympics withanother campaign with Olympic Aid, a humanitarian organization with athletesin principal roles. The Olympics campaign will include commercials producedfor cost by Intersport, a marketing company in Chicago, that featureathletes like Dorothy Hamill and n . The spots will be shown ongiant screens in Salt Lake City.Executives of the Vaccine Fund said they hoped the campaign would assist inraising $1 billion for vaccination efforts by 2005, in addition to the morethan $1 billion the organization has already raised. The goal is to increasethe percentage of children in poor countries being vaccinated each year to80 percent from 56 percent."With $2 billion over five years," Mr. said, "we can save 15 millionlives."The organization works with the Global Alliance for Vaccines andImmunization, which is composed of groups including Unicef and the WorldHealth Organization. Most of the Vaccine Fund's money so far has come from a$750 million donation from the Bill and Melinda Gates Foundation, announcedin 2000..Mr. said he was thinking of Winston Churchill when he came up with theidea to use the V for victory hand sign rather than the peace symbol. Headded that he was not initially aware of a big campaign for Verizon Wirelessthat uses the sign to stand for the brand name. Raney, a spokeswoman for Verizon Wireless in Bedminster, N.J., ownedby Verizon Communications (news/quote) and Vodafone (news/quote), said thecompany was not concerned about the Vaccine Fund campaign."The reality is that's a universal symbol," she added. "Through the agesit's had several different meanings."The campaign was to have started in September in conjunction with a specialsession of the United Nations devoted to children, but it was postponed,like the session itself, because of the terrorist attacks. The executives ofthe organization hope to use the campaign when the special session takesplace in May.FAIR USE NOTICE:This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. Quote Link to comment Share on other sites More sharing options...
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