Savage: RadioShack Response to your Email

[Guest guest]

Received this from Radio Shack after sending an email regarding their

sponsorship of Savage's program. Apparently, they are not a sponsor. I

was impressed with the quick response on their part!

DW

Subject: RadioShack Response to your EmailDate: Tue, 22 Jul 2008 16:18:05

-0500From: Media.Relations@...

Thank you for your email to RadioShack's Media Relations Department. We

appreciate and share your concerns.

We would like to emphatically state RadioShack was not and is not a sponsor of

the Savage radio show. In fact, our agreement with the radio stations

airing his show specifically excludes his program (along with several others) as

one on which our commercials may appear. Any ads that may have run on the July

16 broadcast of this show were in direct violation of our advertising contract

with these radio stations. The stations have admitted their mistake to us and

apologized for the confusion they have created. We will continue to investigate

all local stations that air Savage to ensure any unauthorized ads airing

on Savage are accounted for and that this does not happen again in the

future

Unfortunately, the stations’ mistake was heard by many individuals such as you

who have since spread the inaccurate message that RadioShack sponsors this

program. Likewise, Web sites that were quick to post our name as a sponsor

without investigating the actual facts have been very slow to correct the record

online. Until that happens, we would greatly appreciate your help in spreading

the correct facts through your own personal network.

Once again, thank you for writing and allowing us the opportunity to set the

record straight.

Sincerely,

Hodges

Director Media Relations