Bristol Farms Introduces Low-Mercury Seafood

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I just saw a story on this on cnbc and thought others might be interested in

it..

http://tinyurl.com/2kqm45

Safe Harbor® Certified Seafood Now Available in 16 California Locations

CARSON, Calif.--(BUSINESS WIRE)--Bristol Farms, the industry-leading Southern

California specialty and fresh grocery chain, has announced it will sell Safe

Harbor certified seafood exclusively in all of its 15 Southern California stores

and its San Francisco store beginning this week. Safe Harbor seafood is

certified to be lower in mercury than government standards through testing

conducted by Micro Analytical Systems, Inc. (MASI), San , Calif.,

developer of the world's first rapid, large-scale mercury-testing process for

seafood.

Seafood sold with the Safe Harbor seal is certified to have a mercury level that

is among the lowest available for each species. All Safe Harbor certified

seafood meets a stricter standard than that set by the U.S. Food and Drug

Administration (FDA). In 2006, MASI tested more seafood for mercury than the FDA

has reported testing in the past 30 years.

“We are committed to providing our customers with the highest quality foods and

Safe Harbor certified seafood testing allows us to demonstrate that commitment

by being the first retailer in Southern California to offer certified

low-mercury seafood,” said , Bristol Farms' President and CEO. “Our

customers are extremely knowledgeable about the food they purchase, and we

expect Safe Harbor certified seafood to address concerns some may have about

mercury levels in fish and seafood. It's a perfect fit with our philosophy of

offering the best quality and freshest products available.”

About MASI

Micro Analytical Systems, Inc. (MASI) is the pioneer of the world’s first rapid,

large-scale mercury-testing process for seafood. MASI currently tests more

seafood for mercury each year than any other company or government in the world.

MASI provides consumers with seafood tested and certified to be among the lowest

in mercury available under the Safe Harbor® seal. Founded in 2002, MASI is

headquartered in San , Calif. For more information, visit

www.safeharborfoods.com.

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