BBC World Service Trust Revamps www.condomcondom.org to Showcase Its Work

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BBC World Service Trust Revamps www.condomcondom.org to Showcase Its Work to

Promote Safer Sex

In August 2008, when www.condomcondom.org was launched by the BBC World Service

Trust as part of its Condom Normalization mass media campaign, it was primarily

to showcase the campaign and enable people to download the `Condom a Cappella'

ringtone. Within the first six weeks, the website got over 3.5 million hits. The

site needed a revamp to widen its scope and bring it up to date. And that's

where Ideaz Inc came in. They redesigned the site completely and it was

relaunched with new content.

New Delhi, India, August 21, 2010 --(PR.com)-- Since then, the Trust's work on

HIV and AIDS has increased substantially. The BBC World Service Trust has been

the creative agency for the National AIDS Control Organisation (NACO). It works

on three of NACO's thematic areas, condoms, STIs (sexually transmitted

infections) and blood safety.

So it was time to again look at www.condomcondom.org in the context of

showcasing all the work being done to promote safer sex. The site needed a

revamp to widen its scope, make it more interactive, and bring it up to date.

And that's where Ideaz Inc (www.ideazinc.in) came in. They redesigned the site

completely and it was relaunched with new content, new look and lots of

different ideas in mid-July, just before the international AIDS 2010 Conference

in Vienna. Creative Director Radharani Mitra says, " Ideaz Inc. translated our

brief very well – we wanted something simple that would grab eyeballs and bring

them back again and again. They got it right at the first presentation itself

and put it all together in very little time. "

Gurpreet Singh, Creative Director, Ideaz Inc. says – " It was great working with

the BBC World Service Trust team. The website presented an interesting challenge

– to create a vibrant, interactive experience for visitors to explore the good

work that BBC WST has done across multiple campaigns in India. The site

leverages social media through the popular Facebook connect platform to enable

visitors to comment, like and share content, blogs, videos and photos. "

The website was promoted very actively at the Conference in Vienna. As a result,

the website has had close to 200,000 hits in July alone. This is without any

campaign-related activity around the website. " The site was a big hit in Vienna.

Everyone liked the look and content and also its user-friendliness. Given the

high creativity levels at the Conference and the global standards, we took that

as a huge compliment, " says Priyanka Dutt, the Project Manager at the Trust.

About BBC World Service Trust

The BBC World Service Trust is the international charity of the BBC. Created in

October 1999, the Trust uses the creative power of the media to deliver

development goals. It works in 43 countries around the world using a variety of

approaches including television and radio drama, advertisements and journalism

training. The BBC World Service Trust focuses on health, governance and human

rights, the environment and humanitarian response. You can find out more about

the work of the Trust at: www.bbcworldservicetrust.org

About Ideaz Inc:

Ideaz Inc. is a multi-disciplinary creative agency based in New Delhi, India.

From strategic consultation to the creation and implementation of design and

development solutions, Ideaz Inc's team delivers elevated brand experiences for

its clients that include Volvo Cars, Pedigree, Bharti, TATA Group, Agilent

Technologies, Canon, Genpact, T-Mobile amongst others.

http://www.pr.com/press-release/256806