Press Release: May is Lyme Awareness Month--get your local TV stations to air well done PSA's!

[Guest guest]

Von Tol of Lymenaide has prepared PSA's by Lyme patients and several

celebrities to promote Lyme Awareness.

from her site:

http://lymenaide.wordpress.com/2010/04/20/countdown-to-may-week-2-who-gets-the-p\

sa/

If you want to make sure that your local media gets a copy, leave a comment on

this post with the following info:

The contact name of the person at the station who the package should be

addressed to.

The address to send the package to.

Write a short testimonial to your local media telling them why it is important

to your community that the Lyme PSA gets air time.

Tips on your SHORT testimonial. 250-300 words only! Focus on the importance of

the message to your community such as:

The risk in your area.

How many cases of Lyme you know of or have been reported in your area.

Let them know that May-July is the height of tick season.

Emphasize that May is Lyme disease awareness month.

Any known statistics for your area, include your source.

Stations have to air PSAs but they get to decide which they want to air. Your

job through your testimonial is to help convince them that this is a present

issue affecting your area.

The PSAs are being filmed during the last week of April. They are tentatively

scheduled to be sent out the second week of May.

Why the second week? Because, if the news media is seeing a lot of Lyme

awareness activity being done by the people in their area, they will be more

aware of the issue. When they receive the PSA and Press Kit, they will be more

likely to air it because YOU have already convinced them that this is an issue

that needs to be addressed in your community.

We will also be sending the PSA and Press Kit to shows like Oprah, Montel, and

well, you tell us which shows you think it should go to.

Be sure to include the following 3 elements in your comments.

Your SHORT testimonial to your local media or the talk show host.

The address where the PSA and Press Kit need to be sent.

The name of the contact person that the package needs to be addressed to.

Every element of the Paint May Lyme Green campaign depends on the participation

of the Lyme community. You are the people with the power to make this campaign a

success. Together we can make a statement and a difference!

You can also email the information to ashvantol@...

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from Finette:

I suggest you first find out who does PSA's in your area--the cable company

provides local station air time and many high schools now have their own

station--when the cable companies have to set aside time and airspace for local

stuff , those have to do PSA's as well--call and/or email the cable company, the

high school media staff, etc and ask for their procedures and who the contact

person is.

then you can follow what says above, so she can send the press kit out!!!

a follow up letter or email the 3rd week either thanking them fro airing OR

trying to convince them to air if they havent--would help as well

if you want to see some sample PSA's go to

http://www.youtube.com/use

r/lymenaide#p/u/4/X3je9WyS

7iI

Lets all get the word out!!!Please pass this message along to all in the Lyme

Community!!

Finette

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Finette Russak, M.S.,PhD (abd)

Science Educational Consultant

Lyme Disease Advocate, Patient Educator

Support group Leader

original member of LDA-NJ ( now LDA)

Co-Admin of Lymegate;where Lyme and truth come together instead of being at

odds.[ http://lymegate.ning.com]

member of lymeaid parents, and many other online and local support groups

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