Re: General Mills gluten-free products

[Guest guest]

Wow, Betty Crocker goes (or at least offers) gluten free - hooray! From: Hersom <susan.hersom@...>Subject: [ ] General Mills gluten-free products Date: Friday, April 3, 2009, 6:42 AM

Found this letter from General Mills posted on another celiac website:

General Mills Announcement

3/31/09

"Thank you for contacting General Mills regarding gluten in Corn Chex cereal. General Mills is reformulating the following Big G Cereals to gluten free status:

· Corn Chex

· Honey Nut Chex

· Strawberry Chex

· Chocolate Chex

· Cinnamon Chex

As was the case with Gluten Free Rice Chex, the barley malt ingredient was removed and replaced with another ingredient. Production has begun, so you may start seeing the gluten free formulas on store shelves now. All 5 products should be widely available across the U.S. by June 1, 2009. As with all reformulated products, both products may be on store shelves at the same time so please read labels/packaging carefully, examining the product packaging to ensure that the cereal inside the box is in fact the new, gluten free product. Look for "NOW GLUTEN FREE" or "GLUTEN FREE" on the front/side/back panels.

In addition, the following Betty Crocker Gluten Free mixes will be available at approximately the same time:

Betty Crocker Gluten Free Brownie Mix

Betty Crocker Gluten Free Chocolate Chip Cookie Mix

Betty Crocker Gluten Free Devils Food Cake Mix

Betty Crocker Gluten Free Yellow Cake Mix

It is our goal to help our consumers determine whether or not they can include our products in their diet when they are not labeled Gluten Free. To accurately accomplish this, we believe it is best to refer to the specific ingredients listed on each product package; and for this reason, we do not offer a gluten-free product list.

However, we do understand that ingredients can be confusing. We want you to be assured that if the ingredient label does not list wheat, barley, rye, oats or gluten containing ingredients sourced from these grains, then the product would be gluten-free. Sources of gluten are listed on the label even if the source of gluten is part of another ingredient (such as flavoring or spice). Because ingredients may vary from one package to another due to product reformulation, you should use the products ingredient label to provide you with current and accurate information. "

Amy s, Consumer Services

Sue

[Guest guest]

Before anyone goes running off to Betty Crocker, Whole Foods 365 brand now has

GF cake mixes that are so good that you can't tell they are gluten free. I

discovered and bought one for my son's b-day. It was moist and yummy. One

thing to watch for is that the picture on the box shows a 2-layer cake, but

there is only mix for 1 layer inside.

--- In , Luttrell >

> Wow, Betty Crocker goes (or at least offers) gluten free - hooray!

>

[Guest guest]

I ended up doing a lot of cooking this weekend (and running out to the

store for last minute ingredients) so I cased these stores over the last

2 days for the new Chex and Betty Crocker mixes:

Safeway: Sunnyvale, El Camino/Bernardo - has the Corn Chex!! (with a

giant " Gluten Free " on the front and the whole back of the box was

dedicated to GF (although it basically tells you nothing but it was

still cool))

these stores still had the gluten varieties only:

Safeway: Sunnyvale, Hollenbeck/Homestead

Lucky: Los Altos, Foothill Expy

Something tells me we may not see the Betty Crocker mixes anytime soon

since they will require new shelf space whereas the Chex already has

shelf space. We may need to start a campaign at some point to request

they get added (or maybe we can special order them?) Not that I ever

liked Betty Crocker mixes, but it would be nice to have the option if I

didn't want to bake from scratch.

[Guest guest]

I think the General Mills g-f brownie, cake and cookie mixes will not be

available until the beginning of June.

I have also been looking for the new g-f Chex cereals. Thanks for the tip!

Sue

>

> I ended up doing a lot of cooking this weekend (and running out to the

> store for last minute ingredients) so I cased these stores over the last

> 2 days for the new Chex and Betty Crocker mixes:

>

> Safeway: Sunnyvale, El Camino/Bernardo - has the Corn Chex!! (with a

> giant " Gluten Free " on the front and the whole back of the box was

> dedicated to GF (although it basically tells you nothing but it was

> still cool))

>

> these stores still had the gluten varieties only:

> Safeway: Sunnyvale, Hollenbeck/Homestead

> Lucky: Los Altos, Foothill Expy

>

>

> Something tells me we may not see the Betty Crocker mixes anytime soon

> since they will require new shelf space whereas the Chex already has

> shelf space. We may need to start a campaign at some point to request

> they get added (or maybe we can special order them?) Not that I ever

> liked Betty Crocker mixes, but it would be nice to have the option if I

> didn't want to bake from scratch.

>